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Pengaruh Media Sosial Terhadap Pengembangan Komunikasi Bisnis di Shopee
Indri Sri Asdini
; Azahra Salwa
; Sylvia Amanda
; Danny Ajar Baskoro
; Lenti Susana Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
This study examines the influence of social media on business communication development in Shopee. Through online surveys and interviews, data were collected from 100 respondents and 30 randomly selected consumers. The analysis results indicate that Shopee's communication strategy through social media is effective in enhancing customer interaction and influencing purchasing decisions. Positive responses to content, content influence on purchases, and Shopee's responsiveness to consumer interacti...
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Strategi Pemasaran Aplikasi Spotify dalam Global
Azahra Salwa
; Indri Sri Asdini
; Sylvia Amanda
; Aurora Elise Putriku
; Lenti Susanna Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Spotify, present in more than 90 countries with millions of users, faces the challenge of implementing effective marketing strategies to address local market diversity while maintaining global cohesion. This strategy involves increasing product personalization to meet the diverse needs of consumers from various countries, as well as supporting the richness of local music culture in each market, including in countries with strong cultural nationalism such as Indonesia. This research aims to inves...
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