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Menampilkan 1–6 dari 6 artikel
Strategi Personal Branding melalui Pemasaran Online di Era Globalisasi
Allya Ega Annisa hutauruk
; Arisman purba
; Danny Ajar Baskoro
; Naomi simanjuntak
; Putri dwi jelita waruwu
; Selvia Santa Maria Siallagan
Jurnal Bisnis Inovatif dan Digital
Vol 1
, No 3
(2024)
Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive...
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Peran Teknik Negosiasi dan Komunikasi Dalam Menjalankan Bisnis
Yulie Aisyah Binrany
; Olivia Theresia Manurung
; Christian Putra Tarigan
; Lenti Susanna Saragih
; Danny Ajar Baskoro
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Effective communication plays a central role in the success of modern business, especially in the context of establishing good relationships with stakeholders. The ability to communicate clearly, responsively and on time is crucial in building a positive image, increasing work efficiency and creating a harmonious and productive work environment. Evaluation of the success of conveying information through feedback is an important key in developing effective communication, which can be done through...
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Pengaruh Media Sosial Terhadap Pengembangan Komunikasi Bisnis di Shopee
Indri Sri Asdini
; Azahra Salwa
; Sylvia Amanda
; Danny Ajar Baskoro
; Lenti Susana Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
This study examines the influence of social media on business communication development in Shopee. Through online surveys and interviews, data were collected from 100 respondents and 30 randomly selected consumers. The analysis results indicate that Shopee's communication strategy through social media is effective in enhancing customer interaction and influencing purchasing decisions. Positive responses to content, content influence on purchases, and Shopee's responsiveness to consumer interacti...
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Hambatan Komunikasi dan Penyelesaian Konflik Dalam Negosiasi Bisnis
Hermika Pinem
; Monika Ayu Lumbantoruan
; Resy Tamara
; Danny Ajar Baskoro
; Lenti Susanna Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Modern business, whether in trade of goods or services, is experiencing rapid growth that contributes to the global economy. However, globalization and technological advancements have brought challenges in communication and conflict resolution, especially in cross-cultural negotiations. This research aims to investigate communication barriers and conflict resolution strategies in the context of multicultural business negotiations, focusing on factors influencing intercultural communication and e...
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Analisis Strategi Komunikasi dan Negosiasi Untuk Meningkatkan Kesuksesan Bisnis
Anindia Jovita Br Ginting
; Dwi Rahmadani
; Mei Lani Sembiring
; Lenti Susanna Saragih
; Danny Ajar Baskoro
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Ineffective communication and negotiation can have negative consequences for the company, such as loss of customers, decreased product quality, and decreased trust with customers. Therefore, companies must have effective communication and negotiation strategies to increase business success. This research aims to analyze how communication and negotiation strategies can increase business success. This research uses a descriptive approach with qualitative methods, data collection techniques through...
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Strategi Komunikasi Bisnis Pada Produk MS Glow
Sepania Tiarasi Lumban Tobing
; Linsa Febby Br Barus
; Junedi Sugianto Pakpahan
; Lenti Susanna Saragih
; Danny Ajar Baskoro
Jurnal Mahasiswa Kreatif
Vol 2
, No 3
(2024)
To convey this, BMKG created an official Instagram account called @msglowbeauty so that the message is conveyed quickly and comprehensively throughout Indonesia. Of course, MS Glow has the right communication strategy on digital media so that the message can be conveyed well and is of course responded to by the public or at least read by the general public on Instagram social media. The aim of this research is to analyze the digital communication strategy on @msglowbeauty on Instagram. Here, of...
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