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Pengaruh Penataan Produk terhadap Keputusan Pembelian Konsumen di Alfamidi Jl.Tuasan
Dwi Rahmadani
; Anindia Jovita Br Ginting
; Yulie Aisyah Binrany
; Azahra Salwa Amani
; Ivo Selvia Agusti
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 3
(2025)
This study aims to analyze the effect of product arrangement on consumer purchasing decisions at Alfamidi Jl. Tuasan, Medan. Product arrangement is a crucial visual merchandising strategy in the modern retail industry to attract consumer attention and increase sales. The study used a quantitative approach with an associative method, involving 30 respondents selected through accidental sampling techniques. Data were collected using a questionnaire with a 5-point Likert scale and analyzed using si...
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Analisis Strategi Komunikasi dan Negosiasi Untuk Meningkatkan Kesuksesan Bisnis
Anindia Jovita Br Ginting
; Dwi Rahmadani
; Mei Lani Sembiring
; Lenti Susanna Saragih
; Danny Ajar Baskoro
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
Ineffective communication and negotiation can have negative consequences for the company, such as loss of customers, decreased product quality, and decreased trust with customers. Therefore, companies must have effective communication and negotiation strategies to increase business success. This research aims to analyze how communication and negotiation strategies can increase business success. This research uses a descriptive approach with qualitative methods, data collection techniques through...
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Kemajuan Teknologi Informasi dalam Perkembangan Bisnis Global
Anindia Jovita Br Ginting
; Dwi Rahmadani
; Mei Lani Sembiring
; Lenti Susanna Saragih
; Aurora Elise Putriku
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
This study analyzes the impact of information technology advances in global business using a qualitative research approach. The introduction presents the background to the importance of information technology in company expansion, operational efficiency, and business innovation. The purpose of the study is to provide a deeper understanding of the role of information technology in business strategy and operations in the global market. The research method used is a review of various sources of inf...
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Google Scholar
DOI