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Menampilkan 1–7 dari 7 artikel
Pengaruh Mata Kuliah Kewirausahaan dan Penggunaan Media Sosial terhadap Minat Berwirausaha: Studi pada Mahasiswa Program Studi Pendidikan Bisnis Stambuk 2022 Fakultas Ekonomi Universitas Negeri Medan
Junedi Sugianto Pakpahan
; Ivo Selvia Agusti
Entrepreneurial interest among university students has become an important concern in supporting the development of young entrepreneurs capable of creating employment opportunities. Entrepreneurship education and the rapid growth of social media, particularly TikTok, are considered strategic factors in strengthening students' entrepreneurial intentions. This research employed a quantitative ex-post facto approach involving 63 Business Education students of the 2022 cohort at the Faculty of Econo...
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Pengaruh Literasi Digital dan Motivasi Belajar terhadap Hasil Belajar Dasar-Dasar Kejuruan Kelas X BDP SMK Negeri 1 Medan
Arsyrah Fitri
; Ivo Selvia Agusti
Digital literacy and learning motivation have become essential factors in improving students' academic achievement, particularly in vocational education, where technology integration and independent learning are increasingly emphasized. Although digital technologies are widely accessible, differences in students' abilities to evaluate digital information critically and maintain learning motivation continue to influence learning outcomes. This research employed a quantitative ex post facto design...
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Pengaruh Kualitas Layanan Onemart terhadap Minat Beli Siswa Kelas XI Bisnis Ritel SMK Negeri 1 Medan Tahun Ajar 2025/2026
Nadya Rahmadhani
; Yulie Aisyah Binrany
; Sepania Tiarasi L Tobing
; Daniel Martinus
; Christian Putra Tarigan
; Ivo Selvia Agusti
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Vol 5
, No 1
(2025)
This research aims to analyze the effect of service quality on students’ purchase intention at Onemart of SMK Negeri 1 Medan in the Academic Year 2025/2026. This study employed a quantitative approach using a survey method in which questionnaires were distributed to 60 students of the 11th grade Retail Business Department selected as the research sample. The research instrument was examined using validity and reliability tests, and the data were analyzed through normality test, multicollinearity...
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The effect of the impact of customer satisfaction on retail layout: Perspective of PT Trans Retail Medan Carrefour
Dilla Syadzwina
; Nelly Artha Naibaho
; Yolanda Br.Sihaloho
; Putri Dwi Jelita Waruwu
; Ivo Selvia Agusti
International Journal of Economics, Commerce, and Management
Vol 2
, No 3
(2025)
This study aims to analyze the effect of retail layout on customer satisfaction levels at PT Trans Retail Medan Carrefour. In an increasingly competitive retail industry, store layout is one of the strategic factors that can affect comfort, shopping efficiency, and customer perceptions of service quality. This study uses a quantitative approach with descriptive and associative methods, involving 60 respondents who are active customers of Transmart Carrefour Medan. Data collection techniques were...
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Pengaruh Kualitas Pelayanan terhadap Keputusan Pembelian Pengguna Bahan Bakar Minyak Pertamina di SPBU 14.201.180
Nadya Rahmadhani
; Sepania Tiarasi
; Linsa Febby Br Barus
; Vini Andayani Manik
; Riyani Sijabat
; Feby Caroline
; Andika Sihotang
; Daniel Martinus
; Mukmin Siregar
; Ivo Selvia Agusti
GEMILANG: Jurnal Manajemen dan Akuntansi
Vol 5
, No 3
(2025)
This study aims to analyze the influence of service quality on the purchasing decisions of fuel consumers at Pertamina Gas Station (SPBU) 14.201.180. In the increasingly competitive business environment, service quality has become a critical factor in shaping customer loyalty and purchase decisions. The research adopts a quantitative approach, utilizing questionnaires distributed to 200 respondents. Data were analyzed using simple linear regression, t-test, F-test, and the coefficient of determi...
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Pengaruh Fasilitas dan Kualitas Pelayanan terhadap Kepuasan Konsumen di SPBU Pertamina 14.201.180 Jl. Aksara, Satria Barat, Medan Perjuangan
Hermika Pinem
; Arsyrah Fitri
; Monika Ayu Lumbantoruan
; Riski Lainatus Sifa
; Ivo Selvia Agusti
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 3
(2025)
This study aims to analyze the effect of facilities and service quality on customer satisfaction at Pertamina gas station Jl. Aksara, Satria Barat, Medan Perjuangan. A quantitative method using multiple linear regression was employed, with data collected through questionnaires from 30 respondents using accidental sampling. The partial test (t-test) results show that service quality has a positive and significant effect on customer satisfaction, while facilities do not show a significant individu...
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Pengaruh Penataan Produk terhadap Keputusan Pembelian Konsumen di Alfamidi Jl.Tuasan
Dwi Rahmadani
; Anindia Jovita Br Ginting
; Yulie Aisyah Binrany
; Azahra Salwa Amani
; Ivo Selvia Agusti
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 3
(2025)
This study aims to analyze the effect of product arrangement on consumer purchasing decisions at Alfamidi Jl. Tuasan, Medan. Product arrangement is a crucial visual merchandising strategy in the modern retail industry to attract consumer attention and increase sales. The study used a quantitative approach with an associative method, involving 30 respondents selected through accidental sampling techniques. Data were collected using a questionnaire with a 5-point Likert scale and analyzed using si...
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