Pengaruh Penataan Produk terhadap Keputusan Pembelian Konsumen di Alfamidi Jl.Tuasan

Dwi Rahmadani ; Anindia Jovita Br Ginting ; Yulie Aisyah Binrany ; Azahra Salwa Amani ; Ivo Selvia Agusti
Jurnal Riset dan Publikasi Ilmu Ekonomi 📅 2025 Vol 3, No 3 🔗 DOI: 10.61132/menawan.v3i3.1408
Abstract
This study aims to analyze the effect of product arrangement on consumer purchasing decisions at Alfamidi Jl. Tuasan, Medan. Product arrangement is a crucial visual merchandising strategy in the modern retail industry to attract consumer attention and increase sales. The study used a quantitative approach with an associative method, involving 30 respondents selected through accidental sampling techniques. Data were collected using a questionnaire with a 5-point Likert scale and analyzed using simple linear regression with the help of SPSS version 25. The results showed that product arrangement had a positive and significant effect on consumer purchasing decisions with a coefficient of determination (R²) of 90.2%. The regression equation Y = 1.245 + 0.675X shows that every one unit increase in product arrangement will increase purchasing decisions by 0.675 units. The t-test produced a calculated t value of 16.071> t table 2.048 with a significance of 0.000 <0.05, confirming the research hypothesis. This finding confirms that product layout elements such as ease of access, visual appeal, and layout comfort play a vital role in influencing consumer behavior and increasing the effectiveness of retail marketing strategies.
Keywords
Product Layout; Purchasing Decision; Visual Merchandising; Modern Retail; Alfamidi
How to Cite

Dwi Rahmadani, et al. (2025). Pengaruh Penataan Produk terhadap Keputusan Pembelian Konsumen di Alfamidi Jl.Tuasan. Jurnal Riset dan Publikasi Ilmu Ekonomi, 3(3). https://doi.org/10.61132/menawan.v3i3.1408

Dwi Rahmadani; Anindia Jovita Br Ginting; Yulie Aisyah Binrany; Azahra Salwa Amani; Ivo Selvia Agusti, "Pengaruh Penataan Produk terhadap Keputusan Pembelian Konsumen di Alfamidi Jl.Tuasan," Jurnal Riset dan Publikasi Ilmu Ekonomi, vol. 3, no. 3, 2025.

Dwi Rahmadani; Anindia Jovita Br Ginting; Yulie Aisyah Binrany; Azahra Salwa Amani; Ivo Selvia Agusti. "Pengaruh Penataan Produk terhadap Keputusan Pembelian Konsumen di Alfamidi Jl.Tuasan." Jurnal Riset dan Publikasi Ilmu Ekonomi, vol. 3, no. 3, 2025.

Dwi Rahmadani; Anindia Jovita Br Ginting; Yulie Aisyah Binrany; Azahra Salwa Amani; Ivo Selvia Agusti. "Pengaruh Penataan Produk terhadap Keputusan Pembelian Konsumen di Alfamidi Jl.Tuasan." Jurnal Riset dan Publikasi Ilmu Ekonomi 3, no. 3 (2025).

Dwi Rahmadani, et al. (2025) 'Pengaruh Penataan Produk terhadap Keputusan Pembelian Konsumen di Alfamidi Jl.Tuasan', Jurnal Riset dan Publikasi Ilmu Ekonomi, 3(3). doi: 10.61132/menawan.v3i3.1408.

Dwi Rahmadani; Anindia Jovita Br Ginting; Yulie Aisyah Binrany; Azahra Salwa Amani; Ivo Selvia Agusti. Pengaruh Penataan Produk terhadap Keputusan Pembelian Konsumen di Alfamidi Jl.Tuasan. Jurnal Riset dan Publikasi Ilmu Ekonomi. 2025;3(3).

Artikel Terkait

Dampak Alih Fungsi Lahan Karet Menjadi Lahan Kelapa Sawit terhadap Ekonomi Petani di Kecamatan Sungai Gelam

Fajar Romadon; Zulgani Zulgani; Nurhayani Nurhayani

Analisis Prosedur Pembukaan Tabungan E-Mas melalui Platform BYOND By Bank Syariah Indonesia Ditinjau dari Prinsip Syariah dan Fatwa DSN-MUI

Dui Rafika Ramadhani; M. Masrukhan

Implementasi Seri Ramadhan dalam Manajemen Strategis Pelaku UMKM di Martapura

Kurratu'ayunina

Dampak Inflasi terhadap Keuntungan Usaha Mikro (UMKM) di Lingkungan Pasar

Reni Dwi Fitriani; Articha Zahra; Ressa Arif Fadhilah; M.Yusuf Bahtiar

Peran Celebrity Endorser, Online Customer Review dan Viral Marketing dalam Mempengaruhi Keputusan Pembelian Konsumen pada Produk E-Commerce di Tiktok Shop : (Survey di Kota Semarang)

Bambang Heriawan

Pengaruh Dewan Direksi, Komite Audit, dan Ukuran Kantor Akuntan Publik terhadap Kinerja Keuangan

Zahroh Atiqah; Roza Mulyadi
Tren Sitasi Jurnal