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Pengaruh Kualitas Layanan Onemart terhadap Minat Beli Siswa Kelas XI Bisnis Ritel SMK Negeri 1 Medan Tahun Ajar 2025/2026
Nadya Rahmadhani
; Yulie Aisyah Binrany
; Sepania Tiarasi L Tobing
; Daniel Martinus
; Christian Putra Tarigan
; Ivo Selvia Agusti
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Vol 5
, No 1
(2025)
This research aims to analyze the effect of service quality on students’ purchase intention at Onemart of SMK Negeri 1 Medan in the Academic Year 2025/2026. This study employed a quantitative approach using a survey method in which questionnaires were distributed to 60 students of the 11th grade Retail Business Department selected as the research sample. The research instrument was examined using validity and reliability tests, and the data were analyzed through normality test, multicollinearity...
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Pengaruh Kualitas Pelayanan terhadap Keputusan Pembelian Pengguna Bahan Bakar Minyak Pertamina di SPBU 14.201.180
Nadya Rahmadhani
; Sepania Tiarasi
; Linsa Febby Br Barus
; Vini Andayani Manik
; Riyani Sijabat
; Feby Caroline
; Andika Sihotang
; Daniel Martinus
; Mukmin Siregar
; Ivo Selvia Agusti
GEMILANG: Jurnal Manajemen dan Akuntansi
Vol 5
, No 3
(2025)
This study aims to analyze the influence of service quality on the purchasing decisions of fuel consumers at Pertamina Gas Station (SPBU) 14.201.180. In the increasingly competitive business environment, service quality has become a critical factor in shaping customer loyalty and purchase decisions. The research adopts a quantitative approach, utilizing questionnaires distributed to 200 respondents. Data were analyzed using simple linear regression, t-test, F-test, and the coefficient of determi...
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Strategi Penetapan Harga Yang Efektif Untuk Meningkatkan Pemasaran Produk Spaghetti Homemade: Kasus Dana Pasta
Lenti Susanna Saragih
; Nadya Rahmadhani
; Kezia Virginia
; Daniel Martinus
Student Scientific Creativity Journal
Vol 1
, No 6
(2023)
This article discusses the implementation of efficient pricing strategies within a marketing management framework to increase promotion of homemade spaghetti products, with a focus on the Dana Pasta case analysis. Pricing plays a crucial role in achieving success in marketing, especially in the food industry sector. By considering variables such as high quality raw materials and careful manufacturing processes, this research explores strategic approaches that can strengthen product reputation, i...
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