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Lingkungan Kerja, Beban Kerja, Dan Kinerja Karyawan Serta Kepuasan Kerja Sebagai Variabel Intervening
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 2
(2024)
This study aims to determine the effect of work environment and workload on employee performance through job satisfaction as an intervening variable at PT. Pegadaian Wiyung Surabaya Branch. The population in this study is the company PT. Surabaya Wiyung Branch Pawnshop. The research method is assisted by the Partial Least Square program which is used with SmartPLS 4.0 software. This type of research used is quantitative research. Data taken using a questionnaire. The results showed that the work...
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Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian pada Toko Tary Collection Banjarmasin
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 2
(2024)
The purpose of the study is to determine the influence of: 1) Digital marketing on purchase decisions at Tary Collection Banjarmasin stores. 2) Product quality on purchasing decisions at Tary Collection Banjarmasin stores. 3) Digital marketing and product quality on purchase decisions at Tary Collection Banjarmasin stores. This study applies a quantitative approach with secondary information. The population of this study is consumers buying Tary Collection Banjarmasin clothing products. The samp...
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Pengaruh Budaya Kerja dan Kepemimpinan Kerja terhadap Kinerja Pegawai
CiDEA Journal
Vol 3
, No 1
(2024)
Fadli Fadhillah (64201182). The Effect of Work Culture and Leadership on the Performance of Government Employees, Depok City Manpower Office. The research was conducted at the Depok City Manpower Office Government by distributing questionnaires directly to obtain primary data. The effect of work culture and work leadership on employee performance at the Depok City Manpower Office Government. This study aims to see how the impact of work culture and work leadership together on employee performanc...
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Mengukur Keterlibatan Pelanggan pada Niat Pembelian Online dengan Pendekatan Mediasi di Aplikasi Shopee di Medan
CiDEA Journal
Vol 3
, No 1
(2024)
This study aimed to assess the impact of cognitive involvement, affective involvement, and customer behavioral involvement on online purchase intentions, with customer experience as a mediator on the Shopee application in Medan City. The research included 130 respondents from Medan City, selected using purposive sampling. Data analysis was conducted using the SMARTPLS version 3.0 program, employing Structural Equation Modeling (SEM), measurement models (outer models), structural measurements (in...
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Teori Tentang Persepsi dan Teori Atribusi Kelley
CiDEA Journal
Vol 3
, No 1
(2024)
Kelley's perception theory and attribution theory are two main approaches in psychology that examine how individuals understand and give meaning to other people's behavior. Perception theory, based on the concept that people view the world through a subjective lens, highlights the importance of individuals' interpretations of social information in shaping their perceptions of others. In contrast, Kelley's attribution theory focuses on the way individuals explain behavior, both their own and that...
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Konflik dan Negosiasi dalam Organisasi
CiDEA Journal
Vol 3
, No 1
(2024)
When two persons or organizational groups hold divergent views, conflict frequently results. Conflict arises in organizations almost always. There are a number of theories on conflict that help us comprehend it when it happens. The process of reaching a discussion-based agreement between two parties is called negotiation. One may say that negotiations within the organization are the outcome of a previously negotiated agreement between members. Because each member of an organization has a differe...
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Pengaruh Beauty Influencer, Online Customer Review, dan Online Customer Rating terhadap Keputusan Pembeelian Produk Skincare Npure Face Toner
CiDEA Journal
Vol 3
, No 1
(2024)
Beauty influencers on social media are key in increasing visibility and sales of beauty products, besides that online customer reviews and online customer ratings also influence purchasing decisions. The purpose of this study is to determine whether beauty influencers, online customer reviews, and online customer ratings on purchasing decisions for Npure Face Toner skincare products. The study design applied is quantitative with an associative approach to analyze the relationship between these v...
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Studi Kepuasan Konsumen Pada Honda AHASS di Semarang
CiDEA Journal
Vol 3
, No 1
(2024)
This study aims to analyze the effect of service quality and brand image on customer satisfaction at Honda AHASS Semarang. Data was collected through a survey of 45 respondents who are customers of Honda AHASS Semarang. The data analysis technique used is product moment analysis and multiple correlation. The results showed that service quality and brand image together had a significant effect on customer satisfaction. Service quality has a greater influence than brand ima...
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Studi Minat Beli di Belikopi Semarang
CiDEA Journal
Vol 3
, No 1
(2024)
The aim of the study on buying interest at Belikopi was to determine: 1. The influence of price level on consumer buying interest in Belikopi Sampangan 2. The influence of brand image on consumer buying interest in Belikopi Sampangan 3. The influence of price level and brand image on consumer buying interest in Belikopi Sampangan. The type of research used is explanatory, namely research that explains the influence between variables and hypotheses. The test results show 1) there is a significant...
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Peran Media Sosial Sebagai Alat Komunikasi Pemasaran Berbasis Online Dalam Meningkatkan Penjualan Di Pasar Bersehati Kota Manado
Riani Senduk
; Yudith Rondonuwu
; Hartati Umar
; Imaculata Lamonge
; Michiko Londok
; Diana Wangania
CiDEA Journal
Vol 3
, No 1
(2024)
Online sales in Manado reflect the large number of Manadonese people who are interested in shopping online rather than going shopping in person to fulfill their needs and desires. The focus of the problem and aim of this research is to explain the role of social media as an online marketing communication tool in increasing sales of Pasar Bersehati. This research uses a qualitative approach which is a type of field research, by analyzing online buying and selling practices carried out by Bersehat...
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