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Menampilkan 1–3 dari 3 artikel
Studi Minat Beli di Belikopi Semarang
Hermawan Budiyanto
CiDEA Journal
Vol 3
, No 1
(2024)
The aim of the study on buying interest at Belikopi was to determine: 1. The influence of price level on consumer buying interest in Belikopi Sampangan 2. The influence of brand image on consumer buying interest in Belikopi Sampangan 3. The influence of price level and brand image on consumer buying interest in Belikopi Sampangan. The type of research used is explanatory, namely research that explains the influence between variables and hypotheses. The test results show 1) there is a significant...
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Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Nasabah PT Pegadaian Persero Cabang Gubug Kabupaten Grobogan
Hermawan Budiyanto
CiDEA Journal
Vol 2
, No 2
(2023)
The study aims to analyze the impact of product quality and service quality on customer satisfaction in Pegadaian Pesero Branch Gubug district of Grobogan. The design of this research uses a quantitative approach. Samples are taken by random sampling. The method of analysis used is to test the product moment hypothesis. The results of the research indicate that this Product Quality has a positive impact on Customer Satisfaction, as well as on the Quality of Service has a negative impact on custo...
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Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Di Toko Batik Benang Raja Kota Semarang
Hermawan Budiyanto
CiDEA Journal
Vol 1
, No 1
(2022)
Product quality is a key factor in influencing consumer satisfaction. The study is aimed at investigating and analyzing the impact of product quality on consumer satisfaction levels in the clothing industry. The study uses survey and interview methods to collect data from 54 responden involved in the purchase of products at King's Wire Shops in Semarang. Data analysis results show that product quality has a significant positive impact on customer satisfaction. Therefore, this research provides v...
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