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Pengaruh Brand Ambassador dan Kualitas Produk terhadap Keputusan Pembelian Produk Lemonilo
CiDEA Journal
Vol 3
, No 1
(2024)
Market competition makes companies must be able to innovate in order to compete with other companies. Brand Ambassadors who have a positive image and good product quality can attract consumers and increase the purchase decision of a product to be marketed. This research was conducted with the aim of finding out the influence of Brand Ambassador and product quality on purchasing decisions. The method used in this study is a quantitative research method using research aids in the form of a questio...
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Analisis Faktor Pengaruh Contribution Margin Terhadap Perencanaan Penjualan “Franchise Mixue Karangjati, Kabupaten Semarang”
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
This study aims to analyze the best-selling ice cream sales data in 2022 from the Mixue Karangjati franchise in Semarang Regency, as well as calculate the contribution margin ratio (RCM) and break-even point (BEP) in units and monetary value for each item. Sales data and related costs are processed to gain insights into the company's financial performance. The analysis results indicate that the RCM for the year 2022 is 7.4%, while the BEP in units and monetary value has been calculated for each...
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Pengaruh Kredit Terhadap Peningkatan Pendapatan Anggota Pada Koperasi Simpan Pinjam Makmur Bersama
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
This research investigates the impact of credit services provided by Makmur Bersama Savings and Loan Cooperative on the income of its members in three main dimensions, namely credit contribution, credit services, and business improvement through credit services. The research employs a quantitative approach using the SPSS version 22 statistical tool. The study was conducted in the Jati Rungo Village, Pringapus District, Semarang Regency, Central Java, with the entire population of members serving...
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Pengaruh Marketing Mix (7P) Terhadap Kepuasan Konsumen Pada RD Cafe Kota Binjai
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
This research aims to determine the effect of marketing mix on consumer satisfaction at RD Cafe, Binjai City. This research uses quantitative methods with an associative approach. Data collection was carried out using questionnaires, observation and interviews. The number of respondents used was 385 people who were consumers of RD Cafe Binjai City.
The data analysis technique in this research uses SPSS 25 data analysis. The results of this research show that promotions, people and processes have...
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Analisis Biaya Produksi dalam Menetapkan Harga Jual yang Kompetitif
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
Based on interviews and analysis, the management of Super Chicken Noodle Eatery conducts comprehensive production cost calculations in determining the selling price. They consider various factors, including raw material costs, labor costs, and factory overhead costs. Additionally, they also take into account external market conditions, such as competitor prices, the level of competition, and consumer preferences. By considering these various factors, the management strives to establish competiti...
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Pengaruh Financing To Deposit Ratio Dan Dana Pihak Ketiga Terhadap Pembiayaan Musyarakah Pada Bank Umum Syariah Dengan Non Perfoming Financing Sebagai Variabel Moderasi
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
This study aims to examine the effect of Financing to Deposit Ratio (FDR) and Third Party Funds (DPK) on Musyarakah Financing at Islamic Commercial Banks with Non-performing financing (NPF) as a moderating variable. A quantitative approach is used by utilizing documentary studies using secondary data from the annual financial statements of each Islamic Bank in Indonesia from 2018 to 2022. Sampling was done purposively by selecting 11 banks as samples. The data analysis method used is moderated r...
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RESEARCH TREND OF WORKING CAPITAL MANAGEMENT
Rahmawati, Sisca Dian
; Lamidi
; Zakiyah, Nadiya Fikriyatus
; Murningsih, Setia
; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
Given the importance of working capital in firm dynamics, the main objective of this research is to highlight the main gaps and insights in the working capital literature and suggest future research, as well as to know the development trend of working capital management research published by leading journals. For this reason, a bibliometric analysis was carried out using bibliographic information from Scopus for the topic "working capital management." The method used in this quantitative researc...
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Determinan Terhadap Penggelapan Pajak Melalui Religiulitas Sebagai Pemoderasi
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
This study aims to examine the effect of money ethics, taxation system, and tax justice on tax evasion with religiosity as a moderating variable. This type of research is quantitative research using primary data obtained from questionnaires distributed to individual taxpayers registered at KPP Pratama Semarang Candisari. Sampling using the slovin formula with a total sample of 125 people. The method of data analysis technique used is multiple linear regression analysis using the SPSS program. Th...
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Analisis Kredit Koperasi Karya Cipta Mandiri Dalam Meningkatkan Pendapatan Usaha
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
This research aims to analyze the contribution of credit, level of member satisfaction, and credit services to increasing business income through credit services for members of the Karya Cipta Mandiri Cooperative in Sendangwaru Village, Semarang Regency, Central Java. Using a quantitative approach and SPSS statistical tools, research was conducted on 150 cooperative members who used credit for productive activities. According to the results of descriptive statistical data analysis, member satisf...
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ANALISIS PENGARUH STRUKTUR MODAL, PROFITABILITAS, DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN (Studi Empiris Pada Perusahaan Pertambangan Yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2022)
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
This study aims to examine capital structure, profitability and dividend policy on firm value. This study used a sample of mining companies listed on the Indonesia Stock Exchange for the 2020-2022 period.
This sampling method is using purposive sampling. Based on predetermined criteria, a sample of 17 companies was obtained. This research was conducted with a period of 3 years, bringing the total sample to 51 companies. The type of data used is secondary data taken from the company's financial s...
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