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Pengaruh Store Atmosphere, Kualitas Pelayanan, dan Ragam Produk terhadap Keputusan Pembelian di Restoran Yaw Yaw Surabaya
Reicha Artha Maudia
; Agung Pujianto
; Ute Chairuz M.Nasution
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 3
, No 2
(2025)
The purpose of this study is to determine and analyze the influence of store atmosphere, service quality, and product variety on purchasing decisions at Yaw Yaw Restaurant, Surabaya. This study adopted a quantitative method involving 96 respondents, who were consumers of Yaw Yaw Restaurant in Surabaya and its surroundings. Sampling was carried out using a non-probability sampling technique with a convenience sampling method, where the selected respondents had at least made a purchase once. The c...
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Pemasaran Digital dan Harga Tiket : Pengaruhnya terhadap Keputusan Berkunjung Konser Sounds of Downtown Surabaya dengan Customer Review sebagai pemoderasi.
Madist Yura Aritonang
; Diana Juni Mulyati
; Agung Pujianto
Akuntansi dan Ekonomi Pajak: Perspektif Global
Vol 2
, No 2
(2025)
The purpose of this study is to determine the influence of Digital Marketing and Ticket Prices on Visit Decisions with the Customer Review moderation variable at the Sounds of Downtown Surabaya Concert. This study uses a quantitative method with a strategy using a survey, which has a total of 100 respondents with the result of distributing an e-questionnaire using a non-probability sampling technique with incidental sampling as the method. The analysis was carried out using statistical methods u...
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Pengaruh Gaya Hidup dan Kelompok Referensi terhadap Keputusan Pembelian Macbook di Universitas 17 Agustus 1945 Surabaya
Indira Sarah Rachmawati
; Diana Juni Mulyati
; Agung Pujianto
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 2
(2025)
The development of digital technology has brought major changes in various aspects of human life, especially in the fields of education and the world of work. In this modern era, laptops have become one of the essential devices, especially for students who also work. Laptops are not only used to complete academic assignments, but also to support professional work and daily social activities. One of the most popular laptop brands is the Apple MacBook, which is known for its elegant design, high p...
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Pengaruh Beauty Influencer, Online Customer Review, dan Online Customer Rating terhadap Keputusan Pembeelian Produk Skincare Npure Face Toner
Fadia Chusnul Ma'rifah
; Ute Chairuz M. Natusion
; Agung Pujianto
CiDEA Journal
Vol 3
, No 1
(2024)
Beauty influencers on social media are key in increasing visibility and sales of beauty products, besides that online customer reviews and online customer ratings also influence purchasing decisions. The purpose of this study is to determine whether beauty influencers, online customer reviews, and online customer ratings on purchasing decisions for Npure Face Toner skincare products. The study design applied is quantitative with an associative approach to analyze the relationship between these v...
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