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Peran Penting Komunikasi Pemasaran dalam Mewujudkan Usaha yang Mandiri bagi para Pelaku UMKM di Wilayah Kotabaru
Khuzaini Khuzaini
; Junaidi Junaidi
; Noorlaily Maulida
; Ilisa Fajriyati
; Sanusi Sanusi
; M. Haris Syafitri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 2
(2024)
Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the local and national economy, especially in the Kotabaru area. MSMEs play a role in absorbing labor, overcoming poverty, and distributing development results. MSMEs usually produce on a small scale and require attention in marketing the products they produce. Marketing communication can be a strategy for every MSME to learn to introduce the products they produce to other parties or the general public so that they have t...
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Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian pada Toko Tary Collection Banjarmasin
Elisa Pratiwi
; Lamsah Lamsah
; Ervica Zamilah
; Sanusi Sanusi
; Ilisa Fajriyati
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 2
(2024)
The purpose of the study is to determine the influence of: 1) Digital marketing on purchase decisions at Tary Collection Banjarmasin stores. 2) Product quality on purchasing decisions at Tary Collection Banjarmasin stores. 3) Digital marketing and product quality on purchase decisions at Tary Collection Banjarmasin stores. This study applies a quantitative approach with secondary information. The population of this study is consumers buying Tary Collection Banjarmasin clothing products. The samp...
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Sosialisasi Peran Penting Komunikasi Dalam Membangun Hubungan Dengan Pelanggan
Ilisa Fajriyati
; Mohammad Zainul
; Periyadi Periyadi
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 2
, No 2
(2023)
In this increasingly difficult economic situation, there is a lot of competition in various fields, including competition in the business world. Many companies are competing to gain market share, so this spurs companies to strive to continue to progress in improving their business management. In addition, companies are starting to change their view from one that is product or service oriented, to a customer oriented view. One strategy that can be used by companies is to build customer loyalty. C...
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