STRATEGI MENINGKATKAN KEPUASAN PELANGGAN DI RITEL MODERN: TINJAUAN DARI ASPEK KUALITAS LAYANAN, PROMOSI, DAN HARGA
(Putri Rusdiana Sari, Risma Nurhapsari, Erlinda Sholihah, Aftuqa Sholikatur Rahmania)
DOI : 10.51903/4nmyth13
- Volume: 5,
Issue: 1,
Sitasi : 0 31-May-2025
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| Last.23-Jul-2025
Abstrak:
This study unit is configured to execute an analysis of the influence of service quality, promotion, and price parameters in correlation with the customer satisfaction variable within the modern retail system, with the test object focused on Indomaret, Demak City. The data acquisition and processing procedures are implemented through a quantitative survey mechanism involving 100 respondent entities, utilizing a multiple linear regression algorithm as an analytical instrument to map the relationship between independent variables (service quality, promotion, price) and the dependent variable (customer satisfaction). The calculation results indicate that the service quality, promotion, and price components collectively generate a significant impact on the customer satisfaction variable.
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2025 |
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT
(Latifa Arifiana, Diana Aqmala, Handy Nur Cahya, Haunan Damar)
DOI : 10.51903/mf78py29
- Volume: 5,
Issue: 1,
Sitasi : 0 31-May-2025
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| Last.23-Jul-2025
Abstrak:
The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, product quality has a positive and significant impact on purchasing decisions of Pizza Hut consumers. In addition, promotion also has a positive and significant impact on purchasing decisions of Pizza Hut consumers.
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2025 |
Peran Mahasiswa Kuliah Kerja Nyata (KKN) dalam Gerakan Konservasi Lingkungan dan Penerapannya di Kecamatan Pondokgede
(Mishelei Loen, Imam Wibowo, Harry Indra, Ismail Razak, Nuridin Nuridin, Munawaroh Munawaroh, Rosdiana Rosdiana, Dhistianti Mei Rahmawantari, Diajeng Reztrianti, M. Kausar Maulana, Yuaniko Paramitra, Tatag Herbayu, Arry Dwi Syahputra, Nino Nopriandi Saleh, Arief Rachmawan Assegaf, Arief Syaf Safrianto, Iwan kurniawan Subagja, Muhammad Harri)
DOI : 10.55606/nusantara.v5i2.5246
- Volume: 5,
Issue: 2,
Sitasi : 0 31-May-2025
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| Last.13-Aug-2025
Abstrak:
The Community Service Program (KKN) of the Faculty of Economics, UNKRIS, aims to raise awareness and change behavior among the community in Pondokgede sub-district regarding the environment, starting with the household environment in handling organic and inorganic waste through composting and the use of Biopori Infiltration Pits (LRB), waste banks, and greening for Green Open Spaces (RTH). The method used in this study is qualitative analysis. Before the KKN FE UNKRIS activities were implemented, several steps were taken to ensure the smoothness and effectiveness of the program, including preparation, implementation, and evaluation. Overall, the KKN FE UNKRIS program in the environmental conservation movement and its implementation in Pondokgede sub-district has had a positive impact on accelerating the development of Pondokgede sub-district, as evidenced by the improvement in community behavior toward the environment and the level of community satisfaction with the KKN FE UNKRIS program. The implications of this KKN program include the need for continuous monitoring to ensure that community awareness of a clean and healthy environment continues to increase. Additionally, the program should be continued until the stage of utilizing the results of waste processing generated by each community in Pondokgede.
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2025 |
Critical Discourse Analysis (CDA) Using Teun A. van Dijk’s Model on the “Kabur Aja Dulu” Hashtag in the Kompas.com News Channel
(Christina Purwanti, I Nengah Suandi, I Nyoman Sudiana, I Putu Mas Dewantara)
DOI : 10.61132/ijmeal.v2i2.337
- Volume: 2,
Issue: 2,
Sitasi : 0 31-May-2025
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| Last.08-Aug-2025
Abstrak:
This study aims to analyze the discourse framing of Kompas.com news texts related to the hashtag “Kabur Aja Dulu”, which was published in the period 17 February - 17 March 2025. This research is a descriptive qualitative research with Teun A. Van Dijk analysis model. The research data was obtained through digital documentation of Kompas.com articles using the hashtag “Kabur Aja Dulu”, then analyzed through three main stages: data reduction, data presentation, and conclusion drawing. The analysis was conducted systematically using Van Dijk's structural framework which includes three levels of analysis: macro structure, superstructure, and microstructure. The analysis shows that Kompas.com tends to use language and interview techniques that reflect the government's perspective, with complex discourse framing patterns that reflect power dynamics in news production. Through the analysis of Van Dijk's model, it can be seen that the media uses various linguistic and structural strategies to build a narrative that is in line with the government's perspective, including the use of formal language, structured interview techniques, and the construction of a strong narrative about the urgency of handling the phenomenon. Overall, this study reveals how the mass media play an important role in the social construction of reality through the way they frame and convey information to the public.
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2025 |
The Role of Emotional Intelligence and Self-Leadership in Entrepreneurial Intentions of University Students
(M. Wildhan Ar Mawardi, Nova Mardiana, Lis Andriani HR)
DOI : 10.70062/harmonymanagement.v2i2.236
- Volume: 2,
Issue: 2,
Sitasi : 0 30-May-2025
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| Last.06-Aug-2025
Abstrak:
Entrepreneurship plays a crucial role in driving economic growth, with individual entrepreneurial intentions serving as a key supporting factor. Despite this, student involvement in entrepreneurial endeavors remains relatively low. This research seeks to examine how emotional intelligence and self-leadership influence entrepreneurial intentions among students at the University of Lampung. Employing a quantitative method with a causal approach, the study gathered primary data through questionnaires distributed to 183 sixth-semester students across various faculties. The research instruments underwent validity, reliability, and normality testing, and the data were analyzed using multiple linear regression. The findings confirmed the proposed hypotheses. Based on these results, the study recommends that higher education institutions, particularly the University of Lampung, implement character development initiatives and foster a positive student mindset. It also suggests creating more opportunities for reflection and open dialogue, incorporating problem-based learning models, and providing training in persuasive communication and soft skills. Furthermore, it emphasizes the importance of enhancing entrepreneurship curricula with practical experiences such as business incubators and simulations, while also improving student access to entrepreneurial support systems, including funding, mentoring, and market networks. These measures aim to boost student confidence in launching businesses and to strengthen the campus entrepreneurial ecosystem.
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2025 |
Restorative Justice in the Handling of Minor Criminal Offenses: Effectiveness and Societal Challenges
(Sallie Alexandra, Vinda Sari Alexa, Rosdiana Rosdiana)
DOI : 10.51903/4bm71744
- Volume: 3,
Issue: 2,
Sitasi : 0 30-May-2025
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| Last.23-Jul-2025
Abstrak:
Often, retributive approaches in Indonesia's criminal justice system have failed to address minor offenses fairly and efficiently. The study intends to assess the feasibility of restorative justice (RJ) in practice while also addressing the social and institutional challenges that come with handling minor cases in urban and semi-urban areas. Using qualitative methods within a descriptive-evaluative approach, it analyzes 10 real cases from East Jakarta and Depok involving 25 informants from five major stakeholder groups. Findings indicate that almost 80% of the cases were appropriately disposed of through community mediation, the results of which were satisfying to victims, fastened processes, and no harm caused to the offenders. On the contrary, there were some challenges, such as limited knowledge among law enforcement officers, a lack of training, and victims' disbelief in those solutions. It recommends success indicators defined from the culture of field practices and introduces a modeled policy for RJ in the Indonesian context. What makes this research novel is the cross-actor approach and theoretical integration that truly minimizes the gap between law-related formal regulations and restorer justice in practice.
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2025 |
Rancang Bangun Pembangkit Listrik Tenaga Bayu dengan Sistem Monitoring Pengisian Battery Berbasis Internet of Things (IoT)
(Ahmad Alif Farhan, Diana Alia, Hadi Setiawan)
DOI : 10.61132/jupiter.v3i3.866
- Volume: 3,
Issue: 3,
Sitasi : 0 30-May-2025
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| Last.06-Aug-2025
Abstrak:
Extreme climate change in Indonesia, caused by air pollution from the use of fossil energy, has encouraged the development of renewable energy technology, including Wind Power Plants (PLTB). This technology is increasingly important for providing clean energy, especially in the maritime industry. The aim of this applied scientific work is to provide a battery charging solution when the emergency battery charger charging system on commercial ships experiences problems. To make it easier to monitor the power produced by wind power plants and also battery capacity via a smartphone application in real time. The method used in this applied scientific research research is experimental. The results of calculating the average power during testing at night show an average power of 10.22 Watt/min and an average current of 0.78 A. So it can be concluded that battery charging takes 11.53 hours. Meanwhile, the results of calculating the average power during testing during the day show an average power of 13.41 Watt/min and an average current of 1.02 A. So it can be concluded that charging the battery lasts for 8.82 hours. From the two data obtained, it can be concluded that charging is optimal during the day because the efficient charging time is 8.82 hours.
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2025 |
Pengaruh Penggunaan Media Pembelajaran Audio Visual Terhadap Motivasi Belajar Warga Belajar Paket C di Sanggar Kegiatan Belajar Kota Medan
(Nayla Sabila, Rosdiana Rosdiana)
DOI : 10.55606/inovasi.v4i1.4185
- Volume: 4,
Issue: 1,
Sitasi : 0 30-May-2025
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| Last.13-Aug-2025
Abstrak:
This study investigates the effect of using audio-visual learning media on the learning motivation of Package C learners at the Medan City Learning Activity Center (SKB). The research problem addressed is the low learning motivation among nonformal learners, which affects their learning outcomes. The purpose of this study is to determine whether the use of Plotagon-based audio-visual media can significantly increase learner motivation. A quantitative approach with a quasi-experimental design (One Group Pretest-Posttest) was used. Data collection was conducted using a Likert-scale questionnaire, validated by an expert and tested on a trial class. The sample consisted of 25 learners. Data analysis included normality tests, homogeneity tests, and hypothesis testing using a paired t-test. The results showed a significant increase in the average motivation score from the pretest (51.84) to the posttest (89.56). The hypothesis test produced a t-count value of 24.156, which was greater than the t-table value of 2.064 at a 5% significance level, with a p-value < 0.001. This indicates a statistically significant difference between the pretest and posttest scores, confirming that the use of Plotagon audio-visual media effectively enhances the learning motivation of Package C learners. The study suggests that integrating interactive and engaging media in nonformal education can improve learning outcomes and student enthusiasm.
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2025 |
Unplugged Coding Activity sebagai Pendekatan Pengenalan Konsep Berpikir Komputasional Siswa Madrasah Aliyah
(Rimba Whidiana Ciptasari, Ema Rachmawati, Lidya Ningsih)
DOI : 10.62411/ja.v8i2.2953
- Volume: 8,
Issue: 2,
Sitasi : 0 28-May-2025
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| Last.31-Jul-2025
Abstrak:
Salah satu tantangan dalam pembelajaran berpikir komputasional siswa pada sekolah madrasah adalah muatan informatika masih berperan sebagai mata pelajaran pilihan atau ekstrakurikuler. Disamping itu, terbatasnya ketersediaan perangkat komputer sebagai media pembelajaran juga menjadi tantangan lainnya. Berdasarkan kondisi tersebut, pada 2024, Biro Bebras Universitas Telkom mengadakan pelatihan pengenalan berpikir komputasional berbasis unplugged coding activity kepada siswa madrasah aliyah Ponpes Modern Assuruur Kabupaten Bandung. Terdapat tiga jenis permainan unplugged yang diberikan, yaitu RoboKnapsack, Railway Line, dan Sorting Network. Evaluasi tingkat pemahaman siswa dilakukan melalui pretest dan posttest dengan tingkat kesulitan soal posttest yang lebih tinggi. Hasilnya menunjukkan sekitar 28,57% para siswa masih mampu mempertahankan nilai bahkan memperoleh nilai yang lebih tinggi. Hal ini menunjukkan efektivitas unplugged coding activity sebagai strategi awalan untuk mengenalkan konsep berpikir komputasional.
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2025 |
Analisis Tantangan dalam Pengembangan Ekowisata Pesisir Berkelanjutan di Pantai Sri Mersing, Desa Kuala Lama
(Meilinda Suriani Harefa, Elsa Kardiana, Desi Murni AR, Nurul Mutia Azzahara, May Hafizah, Grace Holyvia J.Dachi)
DOI : 10.55606/jempper.v4i2.4132
- Volume: 4,
Issue: 2,
Sitasi : 0 26-May-2025
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| Last.13-Aug-2025
Abstrak:
This research examines the development of sustainable coastal ecotourism at Sri Mersing Beach, Kuala Lama Village, Serdang Bedagai Regency. This area has tourism potential in the form of a 2-kilometer stretch of white sand beach, a gentle beach gradient, and a row of pine trees that provide a distinctive shade. The research was conducted in March-April 2025 using a descriptive qualitative approach with a case study method. Data collection was carried out through direct observation, in-depth interviews with key informants selected through purposive sampling, and literature study. The research results indicate that the development of ecotourism in this area faces several major challenges, such as limited infrastructure, suboptimal waste management, low capacity of local human resources, and weak institutional coordination. Nevertheless, the preserved natural potential and local uniqueness provide significant opportunities for the development of sustainable ecotourism. This research recommends an integrated approach that involves all stakeholders in formulating eco-tourism development strategies that consider economic, social, and environmental aspects.
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2025 |