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This study aims to determine how much influence Service Excellent and Relationship Marketing have on Customer Satisfaction of PT Bank Sumsel Babel Syariah KC Palembang. The population in this study amounted to 5239 customers with incidental sampling method using the formula obtained a sample of 100 respondents. This research uses quantitative methods, primary data which is then processed using IBM SPSS 25. The T test results show that service excellent has a significant effect on customer satisfaction, relationship marketing has a significant effect on customer satisfaction, service excellent and relationship marketing have a joint effect on customer satisfaction. Proven by the coefficient of determination of 63.8% while the remaining 36.2% is influenced by other variables.

This study aims to analyze the service management strategies implemented by PT Gojek Indonesia to enhance customer satisfaction. Using a qualitative approach based on literature review, the research explores the relationship between service quality, service diversification, and technological innovation in shaping customer experiences. The findings reveal that service management strategies, such as quick booking features, real-time tracking, and digital payment solutions via GoPay, significantly influence customer satisfaction. Service variations like Go-Ride, Go-Car, and Go-Food enable Gojek to meet diverse customer needs, while a focus on reliability and security assurance fosters user loyalty. The study highlights the importance of continuous innovation and quality improvement to maintain Gojek's competitive position in the online transportation service market.

This study aims to analyze the effect of management development on improving service quality in grilled chicken MSMEs. The research method used is a quantitative approach with survey techniques on a number of grilled chicken MSMEs. The results showed that management development, which includes aspects of resource management, operational system development, and customer satisfaction, has a significant effect on service quality. These findings are expected to be a reference for MSME players in increasing competitiveness through structured management improvements. The implication of this study is the importance of continuous management improvement in improving service quality.

PT. Pelayaran Nasional Indonesia (PELNI) is a company engaged in the field of marine transportation services, namely passenger ships, roro ships, container ships, pioneer ships and so on. Therefore, the importance of "service" to customer satisfaction (passengers) is very influential. Customer service can be defined as all forms of customer service in the form of services and in the form of goods which in principle are the responsibility and are carried out by PT. Pelayaran Nasional Indonesia (PELNI) Medan Branch, in order to fulfill the needs of the community and comply with regulations and laws.

This study aims to analyze the impact of product quality and customer satisfaction on the competitiveness of KFC and Sabana, considering the implementation of ISO 9000 standards. Using a survey method, data were collected from 30 respondents who are customers of both brands. The analysis results indicate that product quality has a significant effect on customer satisfaction, which in turn contributes to enhancing the competitiveness of both companies. KFC, known for its consistency and product innovation, demonstrates higher competitiveness compared to Sabana. However, Sabana also shows commendable efforts in improving quality and customer satisfaction. These findings emphasize the importance of implementing ISO 9000 quality management standards in enhancing product quality and customer satisfaction as key factors in maintaining competitiveness in the fast-food industry. This research provides insights for companies to focus more on quality improvement and service for long-term success.

This study aims to explore the impact of neuromarketing elements such as ambience and sensory marketing, and brand perception on consumer purchase intentions within the Indonesian coffee shop industry. By examining these factors, the research seeks to uncover subconscious drivers that shape consumer behavior and provide actionable insights for coffee shop owners. Utilizing a quantitative approach, data were collected from 194 respondents via purposive sampling, analyzed using regression techniques. Results indicate that ambience, sensory marketing, and brand perception significantly influence purchase intentions, explaining 48% of the variance (R² = 0.480), with brand perception being the most dominant factor (β = 0.525). The findings underscore the importance of creating a positive consumer experience through optimized sensory engagement, inviting atmospheres, and strong brand identity. Managerial implications suggest coffee shop owners should invest in sensory marketing strategies and branding efforts to enhance customer satisfaction, loyalty, and long-term competitiveness in an increasingly saturated market.    

Customer satisfaction includes efforts to meet consumer needs. Consumer satisfaction is a situation demonstrated by consumers when they realize that their needs and desires are as expected and are being fulfilled well. This research aims to determine and analyze the influence of relationship marketing, customer trust, and price competition on consumer satisfaction of Indihome users in Medan City. With a sample size of 100 respondents. Data collection techniques were carried out using questionnaires. The analysis used is multiple linear regression analysis using the SPSS (Statistical Package for Social Sciences) 24.0 for Windows program tool. The results of the analysis show that relationship marketing has a positive and significant influence on consumer satisfaction. Customer trust has a positive and significant influence on consumer satisfaction, and price competition has a positive and significant influence on consumer satisfaction. Meanwhile, the results of the simultaneous analysis show that relationship marketing, customer trust, and price competition have a positive and significant effect on consumer satisfaction of Indihome users in Medan City.

The rapid development of technology has led to innovations in various areas, including mobile payments. Mobile payments are one of the innovations in financial technology designed to facilitate online transactions. In Indonesia, there are numerous mobile payment service providers, making competition increasingly fierce. One of the popular e-wallets in Indonesia is ShopeePay, a service created by Shopee. This study aims to analyze the importance and performance levels of various electronic service quality factors and assess user satisfaction with ShopeePay. This research is a survey-based study with a sample of 100 respondents. The analysis was conducted using Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) to measure the importance and performance of each ShopeePay service quality factor and the satisfaction of its users. The results show that out of 24 ShopeePay service quality factors, 13 were considered important by respondents. The average importance rating was 4.07, while the average performance rating was 3.94. This results in a harmony between importance and performance of 97%. The Customer Satisfaction Index (CSI) for ShopeePay services in the Banten area was 78.77%, placing it in the "satisfying" category. This study has several limitations, including its focus on the Banten area, a limited and homogeneous respondent group, potential bias from online surveys, and not accounting for external factors or long-term changes in user perceptions of ShopeePay.

The Segitiga Motor website was developed using the Laravel framework with the SDLC Waterfall model approach to digitize the management of customer data and workshop services. The development process includes stages such as requirements analysis, system design, implementation, testing, and maintenance. Laravel was chosen for its ability to speed up development through reusable components and its organized and flexible structure. The website successfully integrates key features such as online service booking, customer data management, product catalog, and promotions, all effectively. Testing results show that the system works as planned, enhancing operational efficiency and making it easier for customers to access services. For future development, adding features like analytics and integration with digital payment systems could further improve customer experience and satisfaction.    

The high number of domestic (domestic) tourists increases competition between travel entrepreneurs in providing satisfaction to consumers. Satisfied consumers will recommend to others. This is what is called loyalty. Between service quality, customer satisfaction and loyalty are a series. Majapahit tour & travel as one of the travel service providers does not yet know the relationship and influence between service quality, consumer satisfaction and consumer loyalty. The problem that partners often encounter is a lack of understanding of the service quality factors that determine consumer satisfaction and loyalty to their business so that partners only carry out routine activities. The importance of service quality is proven by research which is followed by outreach to partners so that partners better understand and know which parts to focus on to provide more satisfaction to consumers.

This research discusses the communication strategy between sellers and buyers on social media as part of an effective marketing strategy. Social media has become a key platform in modern marketing due to its ability to create direct interaction and build relationships between sellers and buyers. The communication strategies applied include the use of relevant content, personal approach, quick response, and utilization of interactive features of social media. The results show that effective communication can increase customer engagement, build trust, expand market reach, and drive increased sales. However, there are challenges in maintaining communication consistency and facing increasing competition in the digital world. Therefore, an innovative and customer-focused approach is required to achieve success in marketing through social media. Communication strategies between sellers and buyers on social media play an important role in supporting the success of marketing strategies in the digital age. Social media has evolved into a major platform for direct interaction between sellers and buyers, offering ease of access, wide reach, and cost-effectiveness compared to traditional marketing methods. This research explores the various communication strategies used by sellers to build relationships with buyers, including the use of relevant and engaging content, a data-driven personalized approach, and prompt responses to customer needs and questions. This research concludes that an effective communication strategy on social media serves not only as a promotional tool, but also as a means to build long-term relationships between sellers and buyers. With the right approach, social media can be a powerful platform to support marketing success, increase customer satisfaction, and achieve overall business goals.

The purpose of the research is to find out Brand Experience in analyzing Consumer Satisfaction for the purchase of Virtual Items in the Mobile Legend game. The method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. Systematic literature reviews (SLRs) were conducted in two well-known databases, Science Direct and Scopus. After applying the inclusion and exclusion criteria, 1,498 out of 2,038 articles were considered relevant. Afterwards, these papers were carefully examined to produce an in-depth analysis of the subject. In the end, 12 papers were selected for in-depth examination in this study. Based on data from SLR articles written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis. The results of the article are known that Brand experience plays a very important role in increasing consumer satisfaction in purchasing Mobile Legends virtual game items. By creating a positive and consistent experience, developers can build strong relationships with players and encourage them to become loyal customers.    

This study aims to develop a web-based information system as a company profile for the hospitality industry, specifically for Hotel Griya Wijaya Ambarawa. The development method used is Research and Development (R&D), involving an iterative process to enhance the efficiency and effectiveness of the website. The results of this study indicate that the designed website not only improves hotel promotion but also expands market reach through interactive features such as an online reservation system and social media integration. The website is also designed to provide an optimal user experience with a responsive design, ultimately increasing reservations and customer satisfaction.

DANA is one of the digital wallet service providersoperating in Indonesia since 2018. DANA isranked the third most frequently used digital wallet in Indonesia in 2022. This study aims to determine the effect of e-service quality on customer satisfaction in the DANA application by using the e-servqual dimension which consists of Efficiency, Fulfillment, Reliability, Privacy, Responsiveness, Compensation, and Contact, individually and also simultaneously on Customer Satisfaction of the DANA application. This research uses a quantitative approach that utilizes the survey method to collect data. This study uses an ordinal scale with a sample of 421 respondents with multiple linear regression methods and SPSS software, the results obtained partially the dimensions of Efficiency, Fulfillment, Privacy, Compensation, and Contact have a significant effect on customer satisfaction, while the dimensions of Reliability and Responsiveness do not have a significant effect. However, simultaneously the overall e-service quality has a significant influence on customer satisfaction of the DANA application.

Thrifting is the activity of buying second  hand products wichs is becoming a trend for teenagers, young people, and even older people. The aim of the research is to determine the influence of product quality, flash sale discounts and risk perception on customer satisfaction with thrift products at the Solo Marketfest event. The population is consumers who buy thrift products at the Solo Marketfest event. The sampling technique using accidental sampling obtained 75 respondents. The questionnaire was distributed with the help of a Google form which was distributed to all customers who purchased thrift products at the Solo Marketfest event, measured on a 1-5 Liker scale. The collected data was processed using Multiple Linear Regression. The research results show that partially product quality and flash sale discounts do not influence customer satisfaction with thrift products at the Solo Marketfest event, however perceived risk is proven to influence customer satisfaction with thrift products at the Solo Marketfest event.

This research employs the Six Sigma method using the DMAIC cycle (Define, Measure, Analyze, Improve, Control) to enhance the quality of Shopee’s services. Among the variables examined, significant results were found in the areas of delivery accuracy and application reliability. Based on the survey conducted, customer dissatisfaction reached 20% in delivery and 25% in application reliability. Through analysis, the root causes were identified and addressed by optimizing logistics and application stability. This research demonstrates that Six Sigma is effective in improving customer satisfaction and the quality of Shopee’s services.  

The research used a questionnaire method which was carried out at BMT Jambi City. This research used 100 samples as respondents with samples taken using Random Sampling Technique. The results of this research are: (1) Service quality has a significant effect on customer loyalty, (2) trust has a significant effect on customer loyalty, (3) religiosity has no significant effect on customer loyalty, (4) service quality has no significant effect on satisfaction, (5) ) trust has no effect on satisfaction, (6) religiosity has a significant effect on satisfaction (7) satisfaction has a significant effect on customer loyalty, (8) satisfaction does not mediate the effect of service quality on customer loyalty, (9) satisfaction does not mediate the effect of trust on customer loyalty ( 10) satisfaction does not mediate the effect of religiosity on customer loyalty

In the context of increasingly tight business competition in the current era, both at the domestic and global levels, companies must have the ability to win the competition by ensuring customer satisfaction. This research aims to analyze the influence of Price Perception, Service Quality on Customer Loyalty mediated by Customer Satisfaction at PT. Soyo Aji Perkasa. This research used quantitative and purposive sampling methods, with 127 respondents. This research used questionnaire analysis and a literature review. The data analysis technique used in this research is path coefficient analysis and Specific Indirect Effect. With the hypothesis showing r table > t table and P value < 0.05 with the conclusion that all hypotheses have a significant positive effect.

The purpose of this study was to analyze the factors that influence customer satisfaction at Merpati Urei Faisei Hotel, Waropen Regency, associated with the quality of service and hotel facilities. The population in this study were all customers of Merpati Urei Faisei Hotel, Waropen Regency. This study used a sample of 100 respondents who were and had stayed as customers or guests at Merpati Urei Faisei Hotel in the past year, selected using purposive sampling techniques. The data collection technique used in this study was by distributing questionnaires and data analysis using multiple linear regression analysis techniques with the help of SPSS. The results of the study found that customer satisfaction at Merpati Urei Faisei Hotel, Waropen Regency was positively and significantly influenced by the service quality factor of 0.475, the influence of the hotel facility factor of 0.454. This study is expected to increase insight and knowledge about the quality of service and hotel facilities on customer satisfaction.

This study aims to analyze the efforts made by the management of CV Goodspeed Coffee Bitung to improve employee performance and company revenue, as well as to identify the factors influencing employee performance. Additionally, this research examines the impact of employee performance on customer satisfaction and loyalty. A qualitative approach was used to gather in-depth information through interviews, observations, and documentation. The findings show that CV Goodspeed Coffee's management has implemented strategies such as setting clear work targets and conducting regular training to improve employee performance. Factors influencing employee performance include work discipline, skills, and positive attitudes. Good employee performance has been shown to have a positive impact on customer satisfaction and loyalty, which in turn increases the company's revenue. This study is expected to contribute theoretically to the development of human resource management and provide practical benefits for the company, academia, and the author for further development in the field of employee performance management.