📅 02 December 2024
DOI: 10.61132/venus.v2i6.631
Analisis Pengukuran Kualitas Marketplace Shopee Menggunakan Metode Six Sigma pada PT. Shopee Internasional Indonesia
Venus: Jurnal Publikasi Rumpun Ilmu Teknik
Asosiasi Riset Ilmu Teknik Indonesia (ARITEKIN)
📄 Abstract
This research employs the Six Sigma method using the DMAIC cycle (Define, Measure, Analyze, Improve, Control) to enhance the quality of Shopee’s services. Among the variables examined, significant results were found in the areas of delivery accuracy and application reliability. Based on the survey conducted, customer dissatisfaction reached 20% in delivery and 25% in application reliability. Through analysis, the root causes were identified and addressed by optimizing logistics and application stability. This research demonstrates that Six Sigma is effective in improving customer satisfaction and the quality of Shopee’s services.
🔖 Keywords
#Marketplace; Shopee; Six Sigma
ℹ️ Informasi Publikasi
Tanggal Publikasi
02 December 2024
Volume / Nomor / Tahun
Volume 2, Nomor 6, Tahun 2024
📝 HOW TO CITE
Anisah Fadhilah; Tata Sutabri, "Analisis Pengukuran Kualitas Marketplace Shopee Menggunakan Metode Six Sigma pada PT. Shopee Internasional Indonesia," Venus: Jurnal Publikasi Rumpun Ilmu Teknik, vol. 2, no. 6, Dec. 2024.
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