Brand Experience On Consumer Satisfaction Purchasing Mobile Legend Virtual Game Items A Literature Review

Mario Andreas Ginting ; Rusdiono Rusdiono ; Moudy Fitria Respati ; Syafrizal Helmi Situmorang ; Beby Karina Fawzeea Sembiring
International Journal of Management Science and Bu... 📅 2024 Vol 1, No 4 🔗 DOI: 10.70062/harmonymanagement.v1i4.38
Abstract
The purpose of the research is to find out Brand Experience in analyzing Consumer Satisfaction for the purchase of Virtual Items in the Mobile Legend game. The method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. Systematic literature reviews (SLRs) were conducted in two well-known databases, Science Direct and Scopus. After applying the inclusion and exclusion criteria, 1,498 out of 2,038 articles were considered relevant. Afterwards, these papers were carefully examined to produce an in-depth analysis of the subject. In the end, 12 papers were selected for in-depth examination in this study. Based on data from SLR articles written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis. The results of the article are known that Brand experience plays a very important role in increasing consumer satisfaction in purchasing Mobile Legends virtual game items. By creating a positive and consistent experience, developers can build strong relationships with players and encourage them to become loyal customers.
 
 
Keywords
Brand experience; consumer behavior; purchasing mobile legend
How to Cite

Mario Andreas Ginting, et al. (2024). Brand Experience On Consumer Satisfaction Purchasing Mobile Legend Virtual Game Items A Literature Review. International Journal of Management Science and Business, 1(4). https://doi.org/10.70062/harmonymanagement.v1i4.38

Mario Andreas Ginting; Rusdiono Rusdiono; Moudy Fitria Respati; Syafrizal Helmi Situmorang; Beby Karina Fawzeea Sembiring, "Brand Experience On Consumer Satisfaction Purchasing Mobile Legend Virtual Game Items A Literature Review," International Journal of Management Science and Business, vol. 1, no. 4, 2024.

Mario Andreas Ginting; Rusdiono Rusdiono; Moudy Fitria Respati; Syafrizal Helmi Situmorang; Beby Karina Fawzeea Sembiring. "Brand Experience On Consumer Satisfaction Purchasing Mobile Legend Virtual Game Items A Literature Review." International Journal of Management Science and Business, vol. 1, no. 4, 2024.

Mario Andreas Ginting; Rusdiono Rusdiono; Moudy Fitria Respati; Syafrizal Helmi Situmorang; Beby Karina Fawzeea Sembiring. "Brand Experience On Consumer Satisfaction Purchasing Mobile Legend Virtual Game Items A Literature Review." International Journal of Management Science and Business 1, no. 4 (2024).

Mario Andreas Ginting, et al. (2024) 'Brand Experience On Consumer Satisfaction Purchasing Mobile Legend Virtual Game Items A Literature Review', International Journal of Management Science and Business, 1(4). doi: 10.70062/harmonymanagement.v1i4.38.

Mario Andreas Ginting; Rusdiono Rusdiono; Moudy Fitria Respati; Syafrizal Helmi Situmorang; Beby Karina Fawzeea Sembiring. Brand Experience On Consumer Satisfaction Purchasing Mobile Legend Virtual Game Items A Literature Review. International Journal of Management Science and Business. 2024;1(4).

Artikel Terkait

Explaining the Intention–Actual Use Gap in Mobile JKN Online Queues through Behavioral Intention Mediation

Dwi Puspitasari Anggita Anggraeni; Duta Liana; Ratna Indrawati

The Effect of Islamic Service Quality on Repurchase Intention Through Customer Satisfaction: Study at Musa’adah Kopontren Retail Sukorejo Situ-bondo

Abi Kusairi; Raden Andi Sularso; Mochammad Farid Afandi

Customer Relationship Management and Patient Loyalty: The Mediating Role of Brand Salience and Customer Engagement Behavior

Dewi Kusuma Wijayanti; Endang Ruswanti; Johanes Johanes

Digital Transformation in Public Administration: Challenges and Opportunities in Indonesian Government Agencies

Syafaruddin Syafaruddin; Andi Riska Andreani Syafaruddin; Nurasia Natsir

Simulacra and the Aesthetics of Fashion Marketing on In-stagram: A Case Study of Indonesian Local Brands

Rinaldi Bursan

Development of Efficient Essential Medicine Inventory Control Model Using ABC, VEN, EOQ, and ROP Methods

Mellani Pratiwi; Rina Mutiara; Aprilita Rina Yanti
Tren Sitasi Jurnal