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Analytics

Astuti, Yesi Rahma Dwi Puji; Muttaqien, Zaenul; Evasari, Aprilia Dian

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the influence of price, service quality, and product quality on consumer satisfaction at Herbal Medicine MSMEs in Pare, Kediri. The research uses a quantitative associative approach to explain the causal relationship between variables. Data were collected through a questionnaire distributed to 133 respondents selected using accidental sampling. The instrument was tested for validity and reliability, followed by classical assumption tests to ensure data normality, linearity, and consistency. Data analysis employed multiple linear regression using SPSS version 25, with t-test and F-test used to examine partial and simultaneous effects, and the coefficient of determination (R²) to measure model strength. The results indicate that price, service quality, and product quality significantly influence consumer satisfaction, both partially and simultaneously. Service quality and product quality have a positive and dominant impact, while price shows a negative relationship, indicating that consumers remain sensitive to pricing changes. The model explains 76.4% of the variation in consumer satisfaction, confirming that maintaining service excellence and consistent product quality are key to improving satisfaction and loyalty among herbal medicine consumers.

Faturrahman, Muhammad; Mukhlis, Mukhlis; Kusumayadi, Firmansyah

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the influence of work motivation and work ability on employee job satisfaction at the Department of Marine and Fisheries of Bima Regency. The research employed a quantitative approach with an associative type of study. The population consisted of 67 employees, and a sample of 38 civil servants was selected using a purposive sampling technique. Data were collected through a closed-ended questionnaire using a five-point Likert scale and analyzed using multiple linear regression with SPSS version 26. The validity and reliability tests confirmed that all items were valid and reliable. The results indicate that work motivation has a positive and significant effect on job satisfaction, and work ability also shows a positive and significant impact. Simultaneously, both variables significantly influence job satisfaction with a coefficient of determination (R²) of 0.967, meaning that 96.7% of job satisfaction variation is explained by motivation and work ability. These findings confirm that enhancing employee motivation and competence is a strategic factor in improving job satisfaction and performance in public sector organizations.

Mahyudin, Mahyudin; Ismunandar, Ismunandar; Haryanti, Intisari

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the effect of member card usage on customer satisfaction at Bolly Department Store in Bima City. The research applied a quantitative approach with a survey method, where data were collected through questionnaires from 96 respondents selected using purposive sampling, specifically customers who owned a member card. The research instrument was tested using validity and reliability tests to ensure accuracy and consistency. Data were analyzed using simple linear regression, correlation coefficient, coefficient of determination, and t-test with the assistance of SPSS software. The findings indicate that the member card variable has a positive and significant effect on customer satisfaction. This is evidenced by the t-test result, where the t-value (1.894) exceeded the t-table value (1.661). However, the coefficient of determination (R²) was only 0.029, meaning that the member card explains merely 2.9% of the variation in customer satisfaction, while 97.1% is influenced by other factors. Therefore, although the member card improves customer satisfaction, its contribution is relatively small, suggesting that additional and more comprehensive marketing strategies are needed.

Mardlyah, Nur Mirsanda Putri; Baidlowi, Imam; Poernomo, Agoes Hadi

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the effect of job satisfaction and organizational commitment on employee productivity at the Semarak Dana Mojokerto Savings and Loan Cooperative.  The problem of low discipline and performance of marketing staff is an important background, given the limited empirical studies on human resource factors in micro cooperatives in Indonesia.  This study uses a quantitative approach with a total sampling technique on 35 respondents.  The instrument, in the form of a questionnaire, consisted of 28 statement items measured on a 1–5 Likert scale, with validity and reliability tests showing good results (Cronbach's Alpha > 0.70). Multiple linear regression analysis was used with the help of SPSS 26. The results of the study show that job satisfaction has a significant positive effect on productivity (β = 0.723, p < 0.05), as does organizational commitment (β = 0.555, p < 0.05). Simultaneously, these two variables contribute to an increase in employee productivity with a coefficient of determination of 77.8%.  These findings support the theories of Locke (1976) and Meyer & Allen (1991) and are in line with previous studies, although the context of micro cooperatives provides unique characteristics. The practical implications of this study encourage cooperatives to strengthen their reward systems, provide training, and improve work SOPs, particularly in marketing services. The limitations of this study lie in the small sample size and cross-sectional design. Future research is recommended to use a larger sample, a longitudinal approach, and include moderator variables such as work motivation or organizational culture.

Amelia Vinka Irawan; Septina Mirati; Lidia Desiana

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

This study aims to determine how much influence Service Excellent and Relationship Marketing have on Customer Satisfaction of PT Bank Sumsel Babel Syariah KC Palembang. The population in this study amounted to 5239 customers with incidental sampling method using the formula obtained a sample of 100 respondents. This research uses quantitative methods, primary data which is then processed using IBM SPSS 25. The T test results show that service excellent has a significant effect on customer satisfaction, relationship marketing has a significant effect on customer satisfaction, service excellent and relationship marketing have a joint effect on customer satisfaction. Proven by the coefficient of determination of 63.8% while the remaining 36.2% is influenced by other variables.

Lailatul Firdausi; Khotim Fadhli

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

Organizational Citizenship Behavior (OCB) refers to voluntary actions that are not directly rewarded by the formal reward system but that contribute to organizational effectiveness. Organizational citizenship behavior (OCB) is a reflection of the added value of employees and contributes to job performance, job satisfaction, and organizational commitment. PT Erindo Mandiri is a company engaged in the production of bottled mineral water. This study aims to evaluate the effect of job satisfaction and organizational commitment on organizational citizenship behavior (OCB) at PT Erindo Mandiri, as well as to ascertain how HR management can improve company effectiveness through OCB. In this case, the researcher employs an associative method with the objective of discerning the impact of job satisfaction (X1) and organizational commitment (X2) on the organizational citizenship behavior variable (Y) at PT Erindo Madiri. The results of the research conducted at PT Erindo Mandiri indicate that job satisfaction and organizational commitment exert a positive influence on organizational citizenship behavior (OCB). The conjunction of these two variables engenders augmented individual and collective efficacy, as well as organizational systems that culminate in superior HR performance, characterized by minimal absenteeism and negligible deviations.

Sa'adah, Lailatus; Rahmawati, Ita; Arromlaty, Anis Laily Musyarofah

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

This study aims to analyze the effect of service quality at Puskesmas Pulorejo, Ngoro District on patient satisfaction. Variables that affect patient satisfaction at Puskesmas Pulorejo, Ngoro sub-district are room facilities, doctor services, nurse / officer services. This study uses associative quantitative research methods. Data collection techniques in this study using questionnaires, observation and documentation. This data was obtained by distributing questionnaires directly to patients visiting the Pulorejo puskesmas in Ngoro sub-district.  The population in this study were patients who sought treatment at the Pulorejo Health Center, Ngoro sub-district, sampling using purposive sampling. The analytical test tool in this study used SPSS with the analysis method of classical assumption test, multiple linear regression, hypothesis testing, and R2 determination coefficient test. In this study, it was stated that there was a positive and significant effect on patient satisfaction at the Pulorejo Health Center, the doctor's service variable had an effect on patient satisfaction, the nurse / officer service had a persial effect on patient satisfaction at the Pulorejo health center, and the variable room facilities, doctor services, and nurse / officer services had a positive and significant effect on patient satisfaction.

Kridho Hery Gunawan; Nabilla Hayatun Nufusi

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

This study aims to determine the effect of work environment and workload on employee performance through job satisfaction as an intervening variable at PT. Pegadaian Wiyung Surabaya Branch. The population in this study is the company PT. Surabaya Wiyung Branch Pawnshop. The research method is assisted by the Partial Least Square program which is used with SmartPLS 4.0 software. This type of research used is quantitative research. Data taken using a questionnaire. The results showed that the work environment has a positive and significant effect on employee performance, workload has a positive and significant effect on employee performance, work environment has a positive and significant effect on job satisfaction, workload has a negative and insignificant effect, and job satisfaction has employee performance has a negative and insignificant effect,work environment has a negative and insignificant effect through job satisfaction on employee performance at PT. Pegadaian Wiyung Surabaya Branch, and workload has a negative and insignificant effect through job satisfaction on employee performance at PT. Pegadaian Wiyung Surabaya Branch.

Rohman, Rizki Kurnia; Devi Puspita Sari; Alifya, Bugi; Damayanti, Irma

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

Dalam membantu mobilitas masyarakat besar, transportasi umum yang memadai menjadi salah satu langkah tepat untuk memfasilitasinya. Penelitian ini memiliki tujuan untuk pelayanan mengetahui bersama PT. Kereta Api Indonesia melalui kepuasan pengguna Kereta Rel Listrik (KRL) di stasiun transit. Penelitian ini menggunakan metode kuantitatif dengan metode pengumpulan data melalui kuisioner secara personal untuk mendapatkan respon para pengguna terhadap pelayanan pada tasiun transit. Kuisioner ini berisi pertanyaan seputar kualitas pelayanan yang disediakan di stasiun transit. hasil penelitian yang didapat dari 63 orang responden rata-rata memberikan nilai cukup baik pada fasilitas yang disediakan yang diberikan penyedia layanan, dengan nilai sebesar 7,4 poin untuk total pelayanan pada stasiun transit. Dengan diadakannya penelitian ini, diharapkan mutu pelayanan yang disediakan pada transportasi umum semakin meningkat, sehingga akan memberikan kepuasan pada lebih banyak pengguna transportasi.

Muhamad Fadilah; Irma Mardian

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

This research aims to determine the influence of customer value and product variety on Soehendar Coffee customer satisfaction. Data collection techniques use observation, questionnaires and literature study. The sample in this study was 30 respondents with the sampling technique being purposive sampling, namely customers who had purchased Soehendar Coffee products at least once. The data analysis technique uses multiple linear regression analysis. The research results show that partially, neither customer value nor product variety have a significant influence on Soehendar Coffee customer satisfaction. Simultaneously, customer value and product variety have a significant influence on Soehendar Coffee customer satisfaction.

Lia Ika Prawati; Nur Aini Anisa

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Prawati Ika Lia 1961201047 Sekolah Tinggi Ilmu Ekonomi Pemuda Advisor Anisa Nur Aini S.PD,. M.P.D The Impact of Personal Relationships on Job Satisfaction at CV Permata Jaya. This research was conducted to see the impact of personal relationships on job satisfaction at Cv Permata Karya Jaya. Researchers use quantitative techniques. Quantitative research, the sampling technique in this study is a saturated sample, all employees 64 workers from all departments as a sample. The results of the study show that personal relationships (X) have a significant effect on job satisfaction (Y). In this case it proves that one way to increase employee satisfaction is by providing good interpersonal relationships. With good relationships and interactions, job satisfaction is created.

Reynaldi Syahputra; Rina Ayu Vildayanti

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

The problem of the level of consumer trust and satisfaction is important in the trade business. However, not all products that have been and have not been regulated have adequate after-sales service. The purpose of this study was to determine the effect of after-sales service, product quality and product warranty on customer satisfaction. The number of samples in this study amounted to 100 consumers from a population of 180 consumers and are active consumers of PT Karya Bahari Abadi Jakarta. The sampling technique is by accidental sampling. The data collection technique is primary data or data taken directly from the respondents through a questionnaire. This study uses multiple linear regression and comparative analysis for data analysis with the help of SPSS Ver. 21, This study obtained the results that the quality product, after-sales service, product guarantee has a positive effect simultaneously on customer satisfaction, quality product, after-sales service, product guarantee has a partial positive effect on customer satisfaction. Through data processing, researchers can provide input or advice to companies, namely companies are expected to be able to maintain product quality that has been rated well by customers and pay more attention to after-purchase services to create satisfaction which ultimately impacts on customer loyalty.

Indah Wulan Sari; Lia Amalia

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Service quality is one of the main things that are considered in the company. Customer assessment of service quality is very important for service providers, because it affects the company's performance and position in the market. Service quality as a result of the perception of the comparison between customer expectations with the actual performance of services. In other words, there are two main factors that affect service quality, namely expected service (expected experience) and perceived service (service received). Meanwhile, the total quality of a service consists of 3 main components, namely: technical quality (consisting of: search quality, experience quality, credence quality), functional quality, and corporate image. This study aims to determine the effect of Service Quality and Brand Image on Consumer Satisfaction and Consumer Loyalty. This type of research uses quantitative as many as 170 respondents. With the analysis technique in this study using SEM analysis. The results of this study partially show that the service quality variable has a positive effect on consumer satisfaction. Brand Image has no effect on Consumer Satisfaction. Service Quality has no effect on Consumer Loyalty. Brand image has no effect on Consumer Loyalty. Consumer Satisfaction has no effect on Consumer Loyalty.

Bayu Arista; Nur Aini Anisa; Nur Farida

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

The purpose of this study was to determine the effect of tourist facilities and service quality partially on customer satisfaction for travel services C.V Gass Adventure, Sidoarjo.  As well as to find out between the Tourism Facilities and Service Quality significantly influence Customer Satisfaction of C.V Gass Adventure Travel Services, Sidoarjo.  This research was conducted using a questionnaire method using a sampling technique on 100 customers who are or have used C.V Gass Adventure travel services, Sidoarjo.  The results of this study indicate that tourist facilities (X1) have a positive effect on customer satisfaction with a significance value of 0.02 which is smaller than the significance value of α of 0.05.  Service Quality (X2) has a positive effect on customer satisfaction with a significance value of 0.04 which is smaller than the significance value of α of 0.05.  

Mohammad Farhan Appliansyach; Qian Nugraha Sugiyo; Dimas Bayu Maulana; Siti Sahara

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

In Indonesia, online motorcycle taxis are the largest public transportation with a very large number of partners and fleets, covering all parts of Indonesia. As a profit-oriented mode of public transportation, paying attention to customer satisfaction is a necessity. One of the efforts that can be done is to provide quality services. In fact, this study aims to find out how online transportation users respond by looking at the service elements provided by service providers. Scientific studies are used as a logical way to prove reliable research results, and in this study using quantitative methods and statistical analysis of linear regression. The subjects of this study were users of the online ojek public transportation mode in the student MPLM UNJ 2022,Jakarta. The results of the study provide an overview, in general, respondents are satisfied with the presence of nline motorcycle taxis. This is very helpful and facilitates user activities. However, there are still things that need to be improved, such as comfort and safety standards. Statistically, service has a significant effect on online motorcycle taxi user satisfaction.

Amalia Br Pakpahan; Wisnu Rayhan Adhitya

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Education plays an important role in all aspects of human life. Education is the most effective tool to improve the quality of individuals to be more productive. Competition between formal educational institutions, especially at the Vocational High School (SMK) level, so that schools compete to improve the quality and quality of education to attract attention and seize market share and offer the services provided. Therefore, schools must design strong marketing strategies in order to make students interested and satisfied with the services provided. Several aspects that affect student satisfaction such as education costs, location and quality of service. This study aims to determine and analyze which factors are the most dominant influencing student satisfaction among education costs, location and service quality. The population in this study were 855 students at SMK PAB 2 Helvetia. With the Slovin formula, the number of samples obtained is 86 students of SMK PAB 2 Helvetia. Data were taken by distributing questionnaires to students which were then measured using a Likert scale. The data analysis technique used Multiple Linear Regression. This study uses SPSS 20 as data processing. The results showed that simultaneously the cost of education, location and service quality had a significant positive effect on student satisfaction. While partially the cost of education, location and service quality have a significant positive effect on student satisfaction.    

Uci Pramida; Dety Mulyanti

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Rumah sakit sebagai lembaga pelayanan kesehatan memerlukan kinerja karyawan yang optimal dalam memberikan pelayanan yang berkualitas kepada pasien. Kinerja karyawan dapat dipengaruhi oleh berbagai faktor, termasuk keterampilan, pengetahuan, motivasi, dan lingkungan kerja. Oleh karena itu, diperlukan strategi yang efektif untuk meningkatkan kinerja karyawan di rumah sakit. Penelitian ini bertujuan untuk mengevaluasi strategi peningkatan kinerja karyawan di rumah sakit. Metode yang digunakan adalah studi literatur, yaitu dengan melakukan tinjauan terhadap artikel, jurnal, dan buku yang relevan dengan topik penelitian. Penelitian ini mengidentifikasi beberapa strategi yang dapat digunakan untuk meningkatkan kinerja karyawan di rumah sakit, antara lain pelatihan dan pengembangan karyawan, pemberian insentif dan reward, peningkatan komunikasi dan kolaborasi antar departemen, serta peningkatan kualitas lingkungan kerja. Hasil dari studi literatur menunjukkan bahwa strategi pelatihan dan pengembangan karyawan merupakan strategi yang paling efektif untuk meningkatkan kinerja karyawan di rumah sakit. Pelatihan dan pengembangan karyawan dapat meningkatkan keterampilan dan pengetahuan karyawan, sehingga mereka dapat memberikan pelayanan yang lebih baik kepada pasien. Selain itu, pemberian insentif dan reward juga dapat meningkatkan motivasi karyawan, sehingga mereka lebih termotivasi untuk memberikan pelayanan yang berkualitas. Kesimpulannya, strategi peningkatan kinerja karyawan di rumah sakit perlu diimplementasikan secara efektif dan terencana, dengan memperhatikan faktor-faktor yang mempengaruhi keberhasilan dari strategi tersebut. Dalam jangka panjang, strategi tersebut dapat meningkatkan kinerja karyawan, sehingga meningkatkan kualitas pelayanan di rumah sakit dan memberikan kepuasan kepada pasien.  

Hanifa Nur Hidayaningsih; Efriyani Sumastuti; Bayu Kurniawan

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Penelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja, lingkungan kerja, stress kerja, beban kerja dan kepuasan kerja terhadap kinerja karyawan pada PT.Bengawan Retail Mandiri di Kabupaten Blora. Responden dalam penelitian ini adalah karyawan PT.Bengawan Retail Mandiri Kabupaten Blora dengan sampel 100 karyawan.. Metode pengumpulan data dengan menggunakan kuesioner. Penelitian ini menggunakan metode analisis regresi linier berganda dengan menggunakan alat uji statistic. Pengolahan data penelitian ini menggunakan alat bantu IBM SPSS 24. Penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara disiplin kerja terhadap kinerja karyawan, lingkungan kerja berpengaruh negatif signifikan terhadap kinerja karyawan, stress kerja berpengaruh negatif signifikan terhadap kinerja karyawan, beban kerja berpengaruh positif signifikan terhadap kinerja karyawan dan kepuasan kerja berpengaruh positif signifikan terhadap kinerja karyawan. Persamaan regresi yang diperoleh Y = 4,680. Disiplin kerja memiliki pengaruh positif sebesar 15% terhadap kinerja karyawan, lingkungan kerja memiliki pengaruh negatif -19,1%, stress kerja memiliki pengaruh negatif 14.5%, beban kerja meiliki pengaruh positif 37% dan kepuasan kerja memliki pengaruh positif sebesar 51%. Berdasarkan hasil penelitian yang telah dilakukan didapatkan nilai Adjusted R Square sebesar 0,703 atau 70,3%. Hal ini menunjukkan bahwa variabel kinerja karyawan dapat dijelaskan oleh variabel disiplin kerja, lingkungan kerja, stress kerja, beban kerja dan kepuasan kerja adalah sebesar 70,3%. Sedangkan sisanya sebesar 0,297 atau 29,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini..    

Putri Yolanda Pasaribu; Nelly Azwarni; Jeniusman A. Hutagalung

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Penelitian ini bertujuan untuk mengetahui ada atau tidaknya Pengaruh Kompensasi dan Motivasi Terhadap Kepuasan Kerja Pegawai Negeri Sipil Pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Tapanuli Tengah. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif. Penulis menggunakan 37 orang responden sebagai sampel yang diambil dari 37 orang populasi menggunakan rumus Sloven. Hasil penelitian menunjukkan adanya Pengaruh Kompensasi dan Motivasi Terhadap Kepuasan Kerja Pegawai Negeri Sipil Pada Dinas Kependudukan dan Pencatatan Sipil dan koefisien korelasi nya 0,898, sehingga apabila diinterprestasikan dalam skala nilai dapat dikategorikan sangat kuat. Sementara koefisien determinasi diketahui bahwa pengaruh kompensasi (X1) dan motivasi (X2) kepuasan kerja pegawai sebesar 87,4% dan sisanya sebesar 12,6% dipengaruhi oleh faktor yang tidak diteliti. Persamaan regresi yang diperoleh Y = 1.981+0,417X1 + 0,515X2 yang menunjukkan apabila ditambahkan satu satuan variabel Kompensasi (X1) dan motivasi (X2) atau nilai tertentu maka akan bertambah peningkatan variabel Y (kepuasan kerja) sebesar koefisien regresi 0,417 dan 0,515. Berdasarkan hasil uji hipotesis yang dilakukan dengan membandingkan antara nilai t hitung dan t tabel didapat bahwa nilai t hitung lebih besar dari t tabel yaitu 3.233>2.030 dan 4.241>2.032. dan nilai signifikasi 0,05%. Karena t hitung lebih besar dari t tabel maka ada pengaruh variabel kompensasi(X1) dan motivasi (X2) yang signifikan dan simultan yaitu nilai F hitung 117.769> F tabel, terhadap kepuasan kerja pegawai pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Tapanuli Tengah dan hipotesis yang diajukan, diterima

Imam Munandar; Tika Nirmala Sari

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Keputusan pembelian yaitu berupa tahapan yang dilakukan oleh konsumen sebelum melakukan pembelian suatu produk. Produk yang dicarinya serta mengevaluasi alternatif yang paling menguntungkan. pengambilan keputusan merupakan suatu pendekatan yang sistematis terhadap suatu masalah yang dihadapi. Masalah tersebut menyangkut pengetahuan tentang hakikat dari masalah yang dihadapi. Oleh karena itu pengambilan keputusan oleh konsumen didasari pada perbandingan sebagai referensi, peluang dan manfaat serta mudharat yang ada. Masalah yang terjadi terkait kualitas pelayanan adalah banyak pelanggan yang tidak puas dengan kualitas pelayanan yang telah diberikan selama ini kepada para pelanggan. Masalah yang terjadi terkait pekerja adalah pelanggan menilai bahwa sumber daya manusia atau pekerja CV Mars Global Group masih kurang baik. Masalah dalam hal pendekatan diri terhadap para pelanggan sehingga para pelanggan tidak selalu memberikan keputusan untuk membeli produk CV Mars Global Group. Berdasarkan hasil uji SPSS pada data Anova dalam kolom R Square = 0.879, maka seluruh variabel berpengaruh terhadap Variabel Keputusan Pembelian sebesar 87.9% dan sisanya yaitu 12.1% dijelaskan oleh faktor variabel lain seperti harga, promosi, dan citra merek yang tidak diteliti dalam penelitian ini.