📅 04 October 2023
DOI: 10.58192/ebismen.v2i4.1415
Pengaruh Nilai Pelanggan Dan Variasi Produk Terhadap Kepuasan Pelanggan Soehendar Coffee
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Universitas Maritim AMNI
📄 Abstract
This research aims to determine the influence of customer value and product variety on Soehendar Coffee customer satisfaction. Data collection techniques use observation, questionnaires and literature study. The sample in this study was 30 respondents with the sampling technique being purposive sampling, namely customers who had purchased Soehendar Coffee products at least once. The data analysis technique uses multiple linear regression analysis. The research results show that partially, neither customer value nor product variety have a significant influence on Soehendar Coffee customer satisfaction. Simultaneously, customer value and product variety have a significant influence on Soehendar Coffee customer satisfaction.
🔖 Keywords
#Influence of Customer Value and Product Variation; Soehendar Coffee Customer Satisfaction
ℹ️ Informasi Publikasi
Tanggal Publikasi
04 October 2023
Volume / Nomor / Tahun
Volume 2, Nomor 4, Tahun 2023
📝 HOW TO CITE
Muhamad Fadilah; Irma Mardian, "Pengaruh Nilai Pelanggan Dan Variasi Produk Terhadap Kepuasan Pelanggan Soehendar Coffee," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 2, no. 4, Oct. 2023.
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