Pengaruh Penggunaan Member Card Terhadap Kepuasan Pelanggan di Bolly Departement Store Kota Bima

Mahyudin ; Mahyudin ; Ismunandar ; Ismunandar ; Haryanti ; Intisari
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 📅 2025 Vol 4, No 3 🔗 DOI: 10.58192/ebismen.v4i3.3723
Abstract
This study aims to analyze the effect of member card usage on customer satisfaction at Bolly Department Store in Bima City. The research applied a quantitative approach with a survey method, where data were collected through questionnaires from 96 respondents selected using purposive sampling, specifically customers who owned a member card. The research instrument was tested using validity and reliability tests to ensure accuracy and consistency. Data were analyzed using simple linear regression, correlation coefficient, coefficient of determination, and t-test with the assistance of SPSS software. The findings indicate that the member card variable has a positive and significant effect on customer satisfaction. This is evidenced by the t-test result, where the t-value (1.894) exceeded the t-table value (1.661). However, the coefficient of determination (R²) was only 0.029, meaning that the member card explains merely 2.9% of the variation in customer satisfaction, while 97.1% is influenced by other factors. Therefore, although the member card improves customer satisfaction, its contribution is relatively small, suggesting that additional and more comprehensive marketing strategies are needed.
Keywords
Member Card; Customer Satisfaction; Retail; Linear Regression
How to Cite

Mahyudin, et al. (2025). Pengaruh Penggunaan Member Card Terhadap Kepuasan Pelanggan di Bolly Departement Store Kota Bima. Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), 4(3). https://doi.org/10.58192/ebismen.v4i3.3723

Mahyudin, Mahyudin; Ismunandar, Ismunandar; Haryanti, Intisari, "Pengaruh Penggunaan Member Card Terhadap Kepuasan Pelanggan di Bolly Departement Store Kota Bima," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 4, no. 3, 2025.

Mahyudin, Mahyudin; Ismunandar, Ismunandar; Haryanti, Intisari. "Pengaruh Penggunaan Member Card Terhadap Kepuasan Pelanggan di Bolly Departement Store Kota Bima." Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 4, no. 3, 2025.

Mahyudin, Mahyudin; Ismunandar, Ismunandar; Haryanti, Intisari. "Pengaruh Penggunaan Member Card Terhadap Kepuasan Pelanggan di Bolly Departement Store Kota Bima." Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 4, no. 3 (2025).

Mahyudin, et al. (2025) 'Pengaruh Penggunaan Member Card Terhadap Kepuasan Pelanggan di Bolly Departement Store Kota Bima', Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), 4(3). doi: 10.58192/ebismen.v4i3.3723.

Mahyudin, Mahyudin; Ismunandar, Ismunandar; Haryanti, Intisari. Pengaruh Penggunaan Member Card Terhadap Kepuasan Pelanggan di Bolly Departement Store Kota Bima. Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN). 2025;4(3).

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