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Menampilkan 1–2 dari 2 artikel
Ethnocentrism in Multinational Corporations: A Bibliometric Mapping of Cross-Cultural Management and Workforce Diversity Studies
Qristin Violinda
; Rr. Hawik Ervina
; Bayu Kurniawan
; Chadyan Faturohman
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study explores the intellectual structure and research trends surrounding ethnocentrism in multinational corporations (MNCs) through a bibliometric mapping approach, with particular attention to cross-cultural management and workforce diversity studies. An initial dataset of 200 records was retrieved using Publish or Perish from Google Scholar and Crossref, of which 96 peer-reviewed journal articles published between 2020 and 2025 were retained following a PRISMA guided screening process. B...
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Analisis Hubungan Antara Digital Entrepreneurship, Marketing Mix dan Tam, Terhadap Kinerja Pemasaran Bumdes Nerang Jaya
M. Zakaria Dzul Fikri
; Ratih Hesty Utami
; Qristin Violinda
CiDEA Journal
Vol 1
, No 2
(2023)
This research is motivated by the performance of BUMDES marketing during the 4.0 revolution, entering the era of modern development of digital information and communication technology, especially the internet, which seems to be a primary human need and is almost involved in daily activities. In today's all-digital situation, the right promotion strategy is needed to increase sales. The purpose of this study was to determine the effect of digital entrepreneurship, marketing mix and technology acc...
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