Ethnocentrism in Multinational Corporations: A Bibliometric Mapping of Cross-Cultural Management and Workforce Diversity Studies

Qristin Violinda ; Rr. Hawik Ervina ; Bayu Kurniawan ; Chadyan Faturohman
Proceeding. of The International Conference on Bus... 📅 2026 Vol 4, No 1 🔗 DOI: 10.56444/icbe-untagsmg.v4i1.3527
Abstract
This study explores the intellectual structure and research trends surrounding ethnocentrism in multinational corporations (MNCs) through a bibliometric mapping approach, with particular attention to cross-cultural management and workforce diversity studies. An initial dataset of 200 records was retrieved using Publish or Perish from Google Scholar and Crossref, of which 96 peer-reviewed journal articles published between 2020 and 2025 were retained following a PRISMA guided screening process. Bibliometric analysis was conducted using VOSviewer to examine keyword co occurrence, network relationships, and thematic density. The results indicate that ethnocentrism functions as a central organizing concept within the literature, closely associated with cultural differences, expatriation, workforce diversity, and organizational practices in multinational contexts. Temporal patterns observed in overlay and density visualizations suggest a growing scholarly emphasis on practice-oriented and context-specific perspectives, particularly in relation to managerial and organizational implications in global operations. Overall, this study offers a structured synthesis of existing research, highlights emerging thematic directions, and provides a foundation for future empirical and comparative inquiries into cultural diversity management in multinational corporations.
Keywords
Ethnocentrism; Multinational Corporations; Cross-Cultural Management; Workforce Diversity; Expatriation; Bibliometric Analysis
How to Cite

Qristin Violinda, et al. (2026). Ethnocentrism in Multinational Corporations: A Bibliometric Mapping of Cross-Cultural Management and Workforce Diversity Studies. Proceeding. of The International Conference on Business and Economics, 4(1). https://doi.org/10.56444/icbe-untagsmg.v4i1.3527

Qristin Violinda; Rr. Hawik Ervina ; Bayu Kurniawan; Chadyan Faturohman, "Ethnocentrism in Multinational Corporations: A Bibliometric Mapping of Cross-Cultural Management and Workforce Diversity Studies," Proceeding. of The International Conference on Business and Economics, vol. 4, no. 1, 2026.

Qristin Violinda; Rr. Hawik Ervina ; Bayu Kurniawan; Chadyan Faturohman. "Ethnocentrism in Multinational Corporations: A Bibliometric Mapping of Cross-Cultural Management and Workforce Diversity Studies." Proceeding. of The International Conference on Business and Economics, vol. 4, no. 1, 2026.

Qristin Violinda; Rr. Hawik Ervina ; Bayu Kurniawan; Chadyan Faturohman. "Ethnocentrism in Multinational Corporations: A Bibliometric Mapping of Cross-Cultural Management and Workforce Diversity Studies." Proceeding. of The International Conference on Business and Economics 4, no. 1 (2026).

Qristin Violinda, et al. (2026) 'Ethnocentrism in Multinational Corporations: A Bibliometric Mapping of Cross-Cultural Management and Workforce Diversity Studies', Proceeding. of The International Conference on Business and Economics, 4(1). doi: 10.56444/icbe-untagsmg.v4i1.3527.

Qristin Violinda; Rr. Hawik Ervina ; Bayu Kurniawan; Chadyan Faturohman. Ethnocentrism in Multinational Corporations: A Bibliometric Mapping of Cross-Cultural Management and Workforce Diversity Studies. Proceeding. of The International Conference on Business and Economics. 2026;4(1).

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