Analisis Hubungan Antara Digital Entrepreneurship, Marketing Mix dan Tam, Terhadap Kinerja Pemasaran Bumdes Nerang Jaya

M. Zakaria Dzul Fikri ; Ratih Hesty Utami ; Qristin Violinda
CiDEA Journal 📅 2023 Vol 1, No 2 🔗 DOI: 10.56444/cideajournal.v1i2.572
Abstract
This research is motivated by the performance of BUMDES marketing during the 4.0 revolution, entering the era of modern development of digital information and communication technology, especially the internet, which seems to be a primary human need and is almost involved in daily activities. In today's all-digital situation, the right promotion strategy is needed to increase sales. The purpose of this study was to determine the effect of digital entrepreneurship, marketing mix and technology acceptance models on the marketing performance of BUMDES Nerang Jaya. The quantitative method used is a technique of collecting, processing, simplifying, presenting and analyzing data in order to provide an overview of an event through the distribution of questionnaires which are carried out and expressed in the form of numbers, so that they can be measured and calculated. The number of samples used were 95 respondents. This study uses the SmartPLS 3.0 program to process data.
How to Cite

M. Zakaria Dzul Fikri, et al. (2023). Analisis Hubungan Antara Digital Entrepreneurship, Marketing Mix dan Tam, Terhadap Kinerja Pemasaran Bumdes Nerang Jaya. CiDEA Journal, 1(2). https://doi.org/10.56444/cideajournal.v1i2.572

M. Zakaria Dzul Fikri; Ratih Hesty Utami ; Qristin Violinda , "Analisis Hubungan Antara Digital Entrepreneurship, Marketing Mix dan Tam, Terhadap Kinerja Pemasaran Bumdes Nerang Jaya," CiDEA Journal, vol. 1, no. 2, 2023.

M. Zakaria Dzul Fikri; Ratih Hesty Utami ; Qristin Violinda . "Analisis Hubungan Antara Digital Entrepreneurship, Marketing Mix dan Tam, Terhadap Kinerja Pemasaran Bumdes Nerang Jaya." CiDEA Journal, vol. 1, no. 2, 2023.

M. Zakaria Dzul Fikri; Ratih Hesty Utami ; Qristin Violinda . "Analisis Hubungan Antara Digital Entrepreneurship, Marketing Mix dan Tam, Terhadap Kinerja Pemasaran Bumdes Nerang Jaya." CiDEA Journal 1, no. 2 (2023).

M. Zakaria Dzul Fikri, et al. (2023) 'Analisis Hubungan Antara Digital Entrepreneurship, Marketing Mix dan Tam, Terhadap Kinerja Pemasaran Bumdes Nerang Jaya', CiDEA Journal, 1(2). doi: 10.56444/cideajournal.v1i2.572.

M. Zakaria Dzul Fikri; Ratih Hesty Utami ; Qristin Violinda . Analisis Hubungan Antara Digital Entrepreneurship, Marketing Mix dan Tam, Terhadap Kinerja Pemasaran Bumdes Nerang Jaya. CiDEA Journal. 2023;1(2).

Artikel Terkait

Pengaruh Work Life Balance dan Disiplin Kerja Terhadap Produktivitas Karyawan Seblak Bageur Bandung

Istiqomah, Mia; Novian, Hangga

"DIGITAL TRUST: Bagaimana Rating dan Review Membentuk Keputusan Pembelian Fashion Online di Era Gen Z"

Hermawan Budiyanto; Novian, Mochamad

Pengaruh Kompensasi, Disiplin Kerja, dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Biro Umum Pengadaan Sekretariat Jenderal Kementerian Pertanian RI

Amelia Agustina, Nanda; Siska, Elmira; Indra, Natal

Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Produk UMKM Dekranasda Kota Depok

Citradewi, Jihan; Siska, Elmira; Indra, Natal

Analisis Sistem Manajemen Security PT. Kereta Api Indonesia

Edy Soesanto; Aureta Zhabila Eka Putri; Bella Nugraheni; Cut Zia Auralia; Dina Juniarti Barokah

Studi Kajian Strategi Promosi Penjualan Olahan Kelapa Menjadi Keripik

Permata, Suarika Diah; Wanti Siregar, Lidia ; Wigrha, Biwi Cahya ; Andini, Della Surya ; Rangkuty, Dewi Mahrani

Tren Sitasi Jurnal