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Pengaruh Content Marketing dan Online Customer Review terhadap Keputusan Pembelian dengan Customer Trust sebagai Variabel Intervening: (Studi customer TikTok Shop di Pati)
Septiana Aulia Febrianti
; Heri Prabowo
; Ira Setiawati
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 3
(2025)
This study aims to reveal the influence of various factors in digital marketing on consumer purchases on the TikTok Shop platform. This study specifically aims to assess the impact of content marketing and online customer reviews on purchasing decisions with customer trust as an intervening variable on TikTok Shop customer in Pati. This study uses a quantitative method. The population studied was TikTok Shop consumers in the Pati area, with an unknown number. A total of 97 respondents were sampl...
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The Influence of Time Management, Academic Stress, Locus of Control Mediated by Family Support on Student Procrastination in Semarang City
Bayu Saputro
; Qristin Violinda
; Ira Setiawati
International Journal of Economics and Management Sciences
Vol 1
, No 4
(2024)
This study aimed to assess the impact of time management, academic stress, and locus of control , mediated by family support, on student procrastination in Semarang. This study employed a quantitative methodology via a survey conducted among the student population in Semarang, employing random sampling to get a sample size of 399 respondents. The data were evaluated using validity assessments, discriminant validity, reliability evaluations, and hypothesis testing via Smart-PLS version 4.0. The t...
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Analisis Pengelolaan Modal Kerja, dan Leverage Terhadap Profitabilitas Melalui Good Corporate Governance
Kharis Triyogi
; Ira Setiawati
; Ika Indriasari
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 1
, No 2
(2024)
This research aims to analyze Working Capital Management and Leverage on Profitability Through Good Corporate Governance (Empirical Study of Consumer Cyclicals Sector Companies Listed on the Indonesian Stock Exchange (BEI) for the 2020 – 2022 Period. The research population is all listed Consumer Cyclicals sector companies on the Indonesia Stock Exchange (BEI) for the period 2020 - 2022 with a total of 139 companies, the sample that has been determined in this research is 31 companies using non-...
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