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Pengaruh Media Sosial Terhadap Pengembangan Komunikasi Bisnis di Shopee
Indri Sri Asdini
; Azahra Salwa
; Sylvia Amanda
; Danny Ajar Baskoro
; Lenti Susana Saragih
Student Scientific Creativity Journal
Vol 2
, No 4
(2024)
This study examines the influence of social media on business communication development in Shopee. Through online surveys and interviews, data were collected from 100 respondents and 30 randomly selected consumers. The analysis results indicate that Shopee's communication strategy through social media is effective in enhancing customer interaction and influencing purchasing decisions. Positive responses to content, content influence on purchases, and Shopee's responsiveness to consumer interacti...
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Pemanfaatan Digital Marketing Sebagai Media Pemasaran Dalam Upaya Meningkatkan Kontribusi Ekspor UMKM di Era 4.0
Lenti Susana Saragih
; Aurora Elise Putriku
; Silvia Diva Sari
; Yessi Novitasari Laia
; Yoga Syahputra
Jurnal Strategi Bisnis Teknologi
Vol 1
, No 2
(2024)
This research aims to analyze the use of digital marketing as a marketing medium in an effort to increase the contribution of the Micro, Small and Medium Enterprises (MSME) sector to national exports in the Industrial Revolution 4.0 era. Digital marketing has opened up new opportunities for MSMEs to reach wider and more diverse markets, beyond traditional geographic boundaries. By using digital platforms, MSMEs can interact with global consumers, introduce their products and services to internat...
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Analisis Strategi Ekspansi Kopiko (PT. Mayora Indah Tbk) Memasuki Pasar Internasional
Arfina Sabila
; Cindy Dwiana Putri
; Nadia Indah Lestari
; Lenti Susana Saragih
; Aurora Elise Putriku
Jurnal Bisnis Inovatif dan Digital
Vol 1
, No 1
(2024)
This research aims to analyze Kopiko's expansion strategy in entering international markets. Kopiko, as a superior coffee candy product from Indonesia, has successfully penetrated more than 80 countries throughout the world. This research uses a qualitative approach with a literacur study method to understand the strategies implemented by Kopiko in achieving global success. Data was obtained through in-depth literature study on the official PT website. Mayora Indah Tbk, analysis of company docum...
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