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Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi e-WOM terhadap Keputusan Pembelian di Platform Shopee
Ninggar Agustina Cindya Putri
; Siska Hadiyanti
; Andriya Risdwiyanto
; Sabilla Saberina
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study aims to analyze the influence of consumer trust and product price, mediated by e-WOM (electronic word-of-mouth), on purchase decisions on the Shopee platform. A quantitative approach was used, with a sample of 75 undergraduate students living in boarding houses in the Special Region of Yogyakarta who shop on Shopee. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS version 4. The results show...
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Pengaruh Online Customer Review dan Customer Satisfaction terhadap Repurchase Intention pada Produk Fashion Erigo di Shopee
Siska Hadiyanti
; Ninggar Agustina Cindya Putri
; Elan Rusnendar
; Andriya Risdwiyanto
; Okta Eka Putra
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 1
(2025)
This study examines the influence of online customer reviews and customer satisfaction on repurchase intention for Erigo fashion products sold on Shopee. The research is motivated by the rapid growth of local fashion sales on e-commerce platforms, yet the Erigo brand shows relatively low repurchase intention despite receiving many positive ratings. This gap between consumer expectations and actual experiences highlights the importance of satisfaction in driving loyalty. The study adopts a quanti...
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Pengaruh Social Media Marketing dan Environmental Knowledge Terhadap Green Purchase Intention dengan Customer Trust Sebagai Variabel Mediasi pada Generasi Z di Sleman
Dita Kusuma Sari
; Andriya Risdwiyanto
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study aims to determine and analyze the effect of Social Media Marketing and Environment Knowledge on Green Purchase Intention with Customer Trust as a Mediating Variable in Generation Z in Sleman. This study uses quantitative research methods using a questionnaire. The population in this study is Generation Z in Sleman, Yogyakarta Special Region who consume drinking water in gallons of the Aqua brand. The data collection technique used purposive sampling technique. The sample in this study...
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Pengaruh Price Discount dan E-service Quality terhadap Perceived Value: Studi pada Pengguna Shopeefood di Kalangan Generasi Z Yogyakarta
Ilvano Iswandi
; Andriya Risdwiyanto
; Bambang Irjanto
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study aims to determine the effect of price discount (X1) and e-service quality (X2) on perceived value (Y) among Generation Z ShopeeFood users in Yogyakarta. This study used a quantitative approach with a sample of 60 Generation Z respondents aged 17-28 who had made a transaction on ShopeeFood in the past three months. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results of this study indicate that price di...
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Pengaruh Brand Image dan Brand Experience terhadap Niat Beli Ulang yang Dimediasi oleh Brand Love
Inaya Sundari Rahmawati
; Andriya Risdwiyanto
; Nuralam Nuralam
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study aims to examine the influence of brand image, brand experience, and brand love on repurchase intention among McDonald’s consumers in Indonesia. A quantitative approach was employed, using a survey method with questionnaires distributed to 100 respondents. Data were analyzed using Partial Least Squares (PLS) with the assistance of SmartPLS version 4.1.1.2. The results indicate that brand image and brand love have a positive and significant effect on repurchase intention, while brand ex...
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Peran Iklan Media Sosial, Brand Image, dan Inovasi Produk untuk Membangun Loyalitas Konsumen Kalbe Nutritionals di Daerah Istimewa Yogyakarta
Nita Dwi Setiawati
; Andriya Risdwiyanto
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study examines the influence of social media advertising, brand image, and product innovation on consumer loyalty toward Kalbe Nutritional in Yogyakarta, both partially and simultaneously. Using a quantitative method with purposive sampling, data were collected from 100 respondents through a Likert-scale questionnaire and analyzed using SPSS 20. The results indicate that social media advertising and brand image do not have a significant effect on consumer loyalty, while product innovation h...
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The Effect of Work Facilities, Work Space Layout, and Team Building on Employee Performance
Rizky Maulana Fadillah
; Andriya Risdwiyanto
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 1
, No 2
(2025)
This study aims to identify the influence of work facilities, workspace layout, and team building on employee performance. Using descriptive quantitative research methods, this study involved employees from two companies: PT Borobudur, Prambanan, and Ratu Boko Temple Tourism Park and PT Naisha Inspirasi Muslimah Yogyakarta. The sample consisted of 80 people, with 40 employees from each company. Data were collected through questionnaires distributed in the form of a paper survey. Analyses were co...
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Peningkatan Seal Online Player Loyalty: Peran Experiental Value, Promosi, dan Player Satisfaction (Seal Online Gladius)
Bayu Adhi Nugroho
; Andriya Risdwiyanto
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 1
, No 1
(2024)
Information technology (IT) plays an important role in supporting various aspects of modern life and industry. This research used quantitative methods with purposive sampling technique for sampling. Respondents were taken from members of the Seal Online Gladius community in an application called Discord totaling 298 members with a sample of 58 respondents. The research results showed that the contribution of the independent variable influence to the dependent variable was 13.8%, while partially...
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Social Media Marketing And Customer Satisfaction
Almansyah Rundu Wonua
; Rina Sovianti
; Andriya Risdwiyanto
; I Nyoman Tri Sutaguna
; Arief Yanto Rukmana
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
Researcher This employs a scientific method. A case study at the Upnormal shop in Jatinangor, Sumedang Regency, served as the design for this project. This study intends to ascertain the impact of online delivery services and social media marketing on consumer satisfaction. The study was carried out between April and July 2023. The Upnormal Shop in Jatinangor, Sumedang Regency, which houses a number of MSMEs, particularly in the food sector, was chosen as the study's venue. Consumers who buy foo...
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COMPENSATION'S IMPACT ON EMPLOYEE ENGAGEMENT AND PERFORMANCE
Kiki Farida Ferine
; Andriya Risdwiyanto
; Yogi Nurfauzi
; Kraugusteeliana Kraugusteeliana
GEMILANG: Jurnal Manajemen dan Akuntansi
Vol 3
, No 2
(2023)
Employee performance is one of the determining factors in a company's performance. Compensation, job satisfaction, and employee engagement are all factors that can influence employee performance. A coffee shop is a popular type of business in recent years. The rise in coffee shops and domestic coffee consumption over the last three years demonstrates this. The purpose of this study is to examine the effect of compensation on employee engagement and how it affects employees who work in high-end c...
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