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Menampilkan 1–8 dari 8 artikel
Social Media Application Implementation in Tourism Village Development
I Nyoman Tri Sutaguna
; Tirta Mulyadi
; Festus Evly R.I. Liow
; H. Ujang Permana
; Wira Pramana Putra
Jurnal Pelayanan Hubungan Masyarakat
Vol 1
, No 4
(2023)
Activities in this tourist village aim to contribute to the growth of the tourist village in addition to being a university service programme. Students can also collaborate and interact directly with all stakeholders, from village officials to Pokdarwis, and use the facilities provided to them to apply their knowledge. As a partner in this project, several organisations, including Cangkuang Tourism Village in Distrik Leles, Kabupaten Garut, have a one-month duration. The program's implementation...
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Social Media Marketing And Customer Satisfaction
Almansyah Rundu Wonua
; Rina Sovianti
; Andriya Risdwiyanto
; I Nyoman Tri Sutaguna
; Arief Yanto Rukmana
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
Researcher This employs a scientific method. A case study at the Upnormal shop in Jatinangor, Sumedang Regency, served as the design for this project. This study intends to ascertain the impact of online delivery services and social media marketing on consumer satisfaction. The study was carried out between April and July 2023. The Upnormal Shop in Jatinangor, Sumedang Regency, which houses a number of MSMEs, particularly in the food sector, was chosen as the study's venue. Consumers who buy foo...
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Making Scientific Papers Training for Lecturers
Aslichah Aslichah
; Betty Rahayu
; Wina Nurhayati
; I Nyoman Tri Sutaguna
; Anang Rohmad Jatmiko
SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Vol 3
, No 4
(2023)
Lecturers have a big influence on the standard of education in the country. A lecturer should enhance their skills outside of the classroom with the intention of improving themselves. The writing of scientific papers is a talent that educators can develop by taking part in writing workshops. This article's goal is to look into the beliefs and actions of the professors at Darul Ulum University. The lecturers are more receptive and excited about leading this scientific writing workshop as a result...
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Social Media's Impact on Indomart
D Yadi Heryadi
; I Nyoman Tri Sutaguna
; Norvadewi Norvadewi
; Arief Yanto Rukman
; Akhmad Nur Zaroni
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
The impact of buying panic is not easy on Indomart. The study aims to analyze the impact of panic purchases on unplanned purchases in Indomart stores. This research uses quantitative parallels with the type of explanatory research. The sample of the study consisted of 193 respondents and was statistically processed using a simple linear regression method using the SPSS version 26.0 application. That research shows that panic purchases influence unfair purchases at Indomart stores. The findings i...
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Implementation Social Media Marketing Implementation in MSMEs
I Nyoman Tri Sutaguna
; Norvadewi Norvadewi
; Betty Rahayu
; Arief Yanto Rukmana
; Maria Lusiana Yulianti
Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Vol 1
, No 3
(2023)
One of the regencies in West Java Province with a sizable number of MSMEs is Sumedang. In the village of Kutamandiri, there is one prospective SMEs. According to the survey results, one MSME actor producer named Basreng Masrifah has never used social media marketing to grow his company. Remembering that social media marketing has a favourable association with future business continuity, MSMEs need to implement it immediately. Students from and the Office of Cooperatives and Micro Small Ent...
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Digital Marketing's Effect On Purchase Decisions Through Customer Satisfaction
Ilham Ilham
; Warkianto Widjaja
; I Nyoman Tri Sutaguna
; Arief Yanto Rukmana
; Muhammad Yusuf
Jurnal Manajemen dan Ekonomi Bisnis
Vol 3
, No 2
(2023)
In order to investigate the impact of digital marketing, service quality, and product on purchasing decisions at PT. Alunicorn, 249 people were questioned. Customer satisfaction was used as an intermediary variable. retrieval method based on the sample's evaluation of the target population. The analytical technique used in this work was SEM AMOS 23. The hypothesis states that whereas service quality has no impact on purchasing decisions through satisfaction, digital marketing and product quality...
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The Influence Of Viral Marketing And Social Media Marketing On Instagram Adds Purchase Decisions
Geofakta Razali
; Masfiatun Nikmah
; I Nyoman Tri Sutaguna
; PA. Andiena Nindya Putri
; Muhammad Yusuf
Jurnal Manajemen dan Ekonomi Bisnis
Vol 3
, No 2
(2023)
The purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users. The 159 respondents who were sampled were employed in a purposive sampling procedure to get samples. Tests of validity and dependability were run on the research data. The hypothesis test in this study used multiple linear regression tests. According to the conclusions of the first hy...
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BRAND STRENGTH FOR MICRO, SMALL,AND MEDIUM ENTERPRISES
I Nyoman Tri Sutaguna
; Hardi Fardiansyah
; Eka Hendrayani
; Muhammad Yusuf
GEMILANG: Jurnal Manajemen dan Akuntansi
Vol 3
, No 2
(2023)
This research is to find out about brand strength for Micro, Small and Medium Enterprises in West Java in the form of Brand Image and Identity and Brand Identity on Brand Love. This study used the AMOS SEM analysis method with a total of 147 respondents from Alunicorn consumers throughout Indonesia. The result of his research is that the influence of Brand Image and Identity is in the same direction as Brand Love.
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