Strategi Marketing Public Relations Kopi Kenangan dalam Membangun Brand Awareness
(Anjani Ayu Pratiwi, Naomi Sianturi, Santi Pertiwi Hari Sandi, Dwi Epty Hidayaty)
DOI : 10.58192/profit.v2i3.992
- Volume: 2,
Issue: 3,
Sitasi : 0 12-Jun-2023
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| Last.07-Jul-2025
Abstrak:
Tujuan penelitian ini adalah mengetahui strategi Marketing Public Relations Kopi Kenangan dalam membangun brand awareness selama 3 tahun terakhir. Teori yang digunakan adalah Tahapan MPR Whalen’s 7 step Strategic Planning Process yang mencakup strategi pull, push dan pass yang dilakukan MPR Kopi Kenangan. Metode yang digunakan adalah kualitatif dengan metode studi kasus. Teknik pengumpulan data adalah wawancara mendalam. Hasil penelitian ini menunjukan bahwa Marketing public relations Kopi Kenangan ingin menanamkan mindset “Affordable with High Quality Coffee” ke dalam benak konsumen dengan menggunakan strategi MPR yang mencakup Analisis 7 step Strategic Planning Proces yang kemudian menghasilkan partnership, bundling dan marketing campaign yang dilakukan oleh Kopi Kenangan cukup berhasil dalam menanamkan brand awareness. Sehingga proses untuk mempertahankan brand awareness yang dimulai dari tidak menyadari merek awal Kopi Kenangan berdiri, sampai pada puncak pikiran yang berarti keberhasilan Kopi Kenangan sebagai brand kopi yang mampu berkembang dan bersaing.
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2023 |
Manfaat Sosial Media Pada Toko zeoland.id
(Deyani Faidah, Mutiara Mutiara, Santi Pertiwi Hari Sandi, Dwi Epty Hidayaty)
DOI : 10.58192/profit.v2i3.965
- Volume: 2,
Issue: 3,
Sitasi : 0 10-Jun-2023
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| Last.07-Jul-2025
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The development of technology and information which has grown very rapidly in recent years has made marketing media change little by little, social media is one example of a marketing tool that has a huge influence on the sale of a product so that the product can be recognized globally with social media. This. The visit to the Zeoland.Id store aims to fulfill one of the assignments for the Managerial Economics Course, and also aims to find out the benefits of social media at the Zeoland.Id store which can increase their sales through this digitalization. The method used in this visit was a descriptive and observative method, in which we visited the Zeoland.Id store directly and interviewed the shop owner. The results of this visit included being able to find out the tips and methods used by Zeoland.Id stores in introducing their products to consumers through social media, especially Instagram and TikTok as promotional media and Shopee as sales media, uncovering several digital marketing strategies from stores Zeoland.Id and also know the efficiency of increasing sales through social media.
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2023 |
Analisis SIMRS Terhadap Peningkatan Pelayanan Kesehatan Di Era Digital Dalam Mendukung Implementasi Rekam Medis Elektronik
(Cepi Hidayatuloh, Dety Mulyanti)
DOI : 10.55606/jikki.v3i2.1603
- Volume: 3,
Issue: 2,
Sitasi : 0 05-Jun-2023
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| Last.19-Aug-2025
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HIMS is a solution for hospitals for digital transformation. HIMS is also a strategic step in improving the quality of health services. With HIMS where the data will be better organized and integrated, besides that it makes administrative processes and other data management in the hospital easier and more efficient. The purpose of this study is to find out how HIMS can improve health services. The method used is a theoretical study by analyzing and comparing existing theories. The results of this study are that HIMS in hospitals also provides many benefits in increasing the efficiency and quality of health services. Implementation in EMR with treatment information management, statistical data research, administrative evidence, financing and service quality improvement. It can be concluded that HIMS can improve a health service. HIMS is also an indicator of good and efficient data storage and is included in the health service quality component. In the digitalization era, hospital agencies aim to avoid unwanted errors, such as incorrect data input, failed integration, human error, and slow information. So that the information system that facilitates the hospital can be a reference for the rate of business growth and the development of hospital information technology. Hospital Agencies are expected to always develop new management information systems in accordance with the times. With HIMS, hospital services will be more optimal because they are already digital-based. Digitalization exists because of increasingly advanced technological developments.
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2023 |
Implementasi Manajemen Pendidikan Dalam Sarana Dan Prasarana
(Dianita Rahayu Sukmawati, Roulina Magdalena Siburian, Nur Hidayatil Janah)
DOI : 10.55606/srjyappi.v1i3.331
- Volume: 1,
Issue: 3,
Sitasi : 0 03-Jun-2023
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| Last.19-Aug-2025
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Student management in education which includes planning, organizing, controlling, and evaluating the learning process as well as managing student behavior. The main objective is to create an effective, inclusive, and supportive learning environment that promotes the holistic development of each student. Some of the principles of student management include goals that are aligned with school management, activities that support educational goals, building student unity, good mentoring, and encouraging student independence. The scope of student management includes analysis of student needs, student recruitment, student selection, student orientation, student grouping, student leadership and development, and registration and reporting. This document also discusses the importance of understanding the characteristics of each student, creating a safe and comfortable learning environment, facilitating effective learning, encouraging active participation, building positive relationships, developing social skills, leadership, and supporting students' holistic development.
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2023 |
Pengeluaran Pemerintah Untuk Pembangunan Daerah
(Irfan Hamdani, Nugia Sri Nesta, Junita Rahmawati, Faisal Hidayat)
DOI : 10.58192/wawasan.v1i3.902
- Volume: 1,
Issue: 3,
Sitasi : 0 02-Jun-2023
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| Last.07-Jul-2025
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Government expenditure is a component of fiscal policy, which is the action taken by the government to control how the economy develops by deciding how much money will be available for spending and revenue each year, as stated in the Budget revenue document. State Budget and Expenditures (APBN). In accordance with the unitary principle that regional government cannot be separated from the central government, on that basis, the independence of a region in managing its household affairs does not mean that each regional government must be able to finance all expenditures with its own Regional Original Revenue (PAD). This budget strategy aims to stabilize production levels, job prospects, and prices while encouraging economic expansion. Government expenditure and GRDP, or economic growth, are closely related because development spending is meant to support the role of development agencies and will result in the production of goods that are essential for advancing economic progress. The APBD, which includes income, expenditure and expenditure financing at the provincial/regional/city level, reflects regional government spending. Spending by the government has grown in tandem with tax revenues. For direct government expenditure display and exposure, expenditures directly related to programs or activities are bundled together as technical newspaper expenditures, while other expenditures are not. The regional revenue and expenditure budget, which includes revenue, spending and financing, reflects regional government expenditure at the provincial/district/city level. The difference between financing expenditures and expenditures is that financing expenditures involve spending money from the regional general treasury which will eventually be reimbursed, whereas expenditures involve spending money from the state/regional general treasury which will not be replaced.
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2023 |
Pendampingan Faktor Faktor Penyebab Keterlambatan Pembangunan Jembatan Karang Semanding Kabupaten Jember
(Dofir Surya Saputra, Ferdi Hidayat, Aminatus Zahriyah)
DOI : 10.55606/jpmi.v2i2.1695
- Volume: 2,
Issue: 2,
Sitasi : 0 30-May-2023
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| Last.19-Aug-2025
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The bridge at Karang Semanding was the reason for choosing the location due to a delay in the progress of the project construction which was scheduled to start on February 14 2023 and was targeted for completion on June 13 2023 but until March 14 2023 the implementation of the work had not started by the implementing party, namely CV. Bima Putra Nusantara. This service activity is carried out to analyze the factors causing delays in the Karang Semanding Bridge construction project. This mentoring activity aims to provide an accelerated approach in terms of pursuing delays in the construction of the Karang Semanding Bridge. Second, post-determination assistance, namely making questionnaires, processing data, analyzing the data that has been obtained from the questionnaires and then conclusions are drawn using the influence index test approach, frequency index, and interest index. The results of this assistance are carried out from identifying what factors cause delays. Factors causing delays in the construction of the Karang Semanding Bridge with the highest interest index value are technical factors with an interest index value of 48.1% and assistance providing an accelerated approach to delays in the construction of the Karang Semanding Bridge which is a reference for partner decision making, namely CV. Bima Putra Nusantara in the form of pre-orders for precast materials and the quantity and quality of workers that must be added.
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2023 |
Media Pembelajaran Gerak Lurus Beraturan Dan Gerak Lurus Berubah Beraturan Dengan Adobe Flash
(Sri Heneng Prasastono, Mohammad Hidayatul Holili)
DOI : 10.61132/manuhara.v1i2.212
- Volume: 1,
Issue: 2,
Sitasi : 0 30-Apr-2023
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| Last.06-Aug-2025
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Physics is a branch of science that requires more cognitive abilities, while the ability to receive information from each person is different. One effective way to deliver information is to use simulations.This research was conducted at SMA Veteran Purwokerto, research participants were students of class X, a case study that explored a group of students, with the method of observation and literature study. This study aims to find out the increase in students' understanding of concepts that are specifically related to Regular Straight Motion and Straight Changed Irregular Motion through learning media, and to determine student involvement in the learning process. To find out whether or not there was an increase in students 'understanding of the concept of Straight Motion Straight Motion Irregularly Changed, researchers compared students' understanding before and after learning with learning media.The results showed that overall there was an increase in understanding of the concepts of Irregular Straight Motion and Irregularly Changed Straight Motion, overall student involvement was very active.
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2023 |
Pembelajaran Operasi Perkalian Menggunakan Metode Jarimatika dan Lidimatika
(Nasrul Naufal, Siti Kurnia, Aulia Khairunnisa, Lia Halimatus Sadiah, Nurul Hidayati, Chelsi Ariati, Hanne Ayuningtias Elsa, Suhendra)
DOI : 10.55606/jpkmi.v3i1.1218
- Volume: 3,
Issue: 1,
Sitasi : 0 13-Apr-2023
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| Last.19-Aug-2025
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The multiplication operation is a crucial topic in learning mathematics. Nevertheless, there were still students who considered the topic to be a difficult topic, one of which was for elementary and junior high school students at the Graha Asuh Jabal 165 Foundation, Bandung Regency. These problems occur due to the learning process that is not optimal. Therefore, the purpose of carrying out this service activity is to help students or service targets understand the concept on the topic of multiplication operations which are packaged in an attractive way so that students are motivated to take part in the learning process. The method for implementing this activity consists of three stages, namely: (1) the activity planning stage; (2) implementation stage; and (3) evaluation stage. The results obtained in this service activity are in the form of student responses which indicate that students are very enthusiastic in participating in the learning process, and make it easy for students in the process of calculating multiplication operations.
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2023 |
Analisis Penerapan Etika Bisnis Pedagang Menurut Perspektif Islam di Pasar Cendrawasih Kota Metro
(Asep Hidayat, Rizky Maulana, Sahrul Irza Anamsyah, Carmidah Carmidah)
DOI : 10.58192/profit.v2i2.712
- Volume: 2,
Issue: 2,
Sitasi : 0 11-Apr-2023
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| Last.07-Jul-2025
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Etika bisnisislam merupakan tentang baik, buruk, benar ataupun salah, serta aturan dalam dunia bisnis yang mengacu pada al-Alur’an dan hadist, dengan kata lain menjalankan bisnis sesuai perintah Allah. Islam telah mengatur bagiamana bertransaksi dengan cara yang benar. Tujuan penelitian untuk mengetahui penerapan etika bisnisislamoleh pedagang di Pasar Cendrawasih Metro, bagaimana pedagang menerapkan etika bisnis islam di Pasar Cendrawasih Metro, dan untuk mengetahui etika bisnis islam dikalangan pedagang di Pasar Cendrawasih Metro. Metode pengumpulan data dilakukan dengan field risset.Informan terdiri dari 3 narasumber.Data diperoleh dari wawancara dengan pedagang pasar. Hasil survey menunjukan bahwa para pedagang di Pasar Cendrawasih Metro sepenuhnya memahami etika bisnis sesuai dengan islam, namun dapat dikatakan bahwa jawaban mereka berikan tentang menjaga kehalalan produk, menjaga kepercayaan konsumen dan setidaknya telah menerapkan etika bisnis sesuai ajaran islam. Dalam penelitian ini menunjukkan penerapan etika bisnis Islami dalam jual beli di pasar Cendrawasih sudah memberlakukan empat prinsip etika kerja Islam: persatuan, keseimbangan, kehendak bebas, dan tanggung jawab.Etika bisnis islam yang sebenarnya ialah bisnis yang tidak menyepelekan etika, moral serta akhlak sehingga memberikan manfaat positif bagi konsumen serta menumbuhkan loyalitas terhadap konsumen.
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2023 |
Analisa Jaringan 4G LTE Provider H3I Menggunakan Software Genex Probe 5.1
(Puri Muliandhi, Ari Endang Jayati, Latifah Hidayati)
DOI : 10.26623/elektrika.v15i1.6013
- Volume: 15,
Issue: 1,
Sitasi : 0 03-Apr-2023
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| Last.09-Jul-2025
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<p><em>Telecommunication technology is currently developing so fast, along with the need for people to communicate. 4G LTE network technology has many positive impacts on service users in communication access. Every provider user wants to have good network quality when used in exchanging information and communications. This study discusses the analysis of the quality of the 4G LTE network in the Purwokerto area by taking a drive test data. Analysis of the drive test is carried out using Map Info software to determine the signal condition in accordance with the range provider and the calculation of the percentage each month with 4G parameters, namely RSRP (Reference Signal Received Power) and SINR (Signal to Interference Noise Ratio). The result of this analysis is a comparison of network quality in December 2019 based on the RSRP and SINR parameter values. In December, the RSRP value that met the standard ? = -95 dBm reached a percentage of 77.23% and in March it reached a percentage of 81.86%. For the SINR value in December 2019 which met the standard ? = 12 dB, it reached a percentage of 36.82% and in March it reached a percentage of 46.08%.</em><em><strong></strong></em></p><p> </p><p><strong><em>Keywords</em></strong><em>: Network Analysis, LTE, Genex Probe, RSRP, SINR </em></p><p> </p><p class="Abstract" align="center"><strong>ABSTRAK </strong></p><p>Teknologi telekomunikasi saat ini berkembang begitu cepat, seiring dengan kebutuhan orang dalam berkomunikasi. Teknologi jaringan 4G LTE memberikan banyak dampak positif bagi pengguna layanan dalam akses komunikasi. Setiap pengguna provider pasti berkeinginan untuk memiliki kualitas jaringan yang baik saat digunakan dalam bertukar informasi dan komunikasi. Penelitian ini membahas tentang Analisa kualitas jaringan 4G LTE di daerah Purwokerto dengan pengambilan data <em>drive test</em>. Analisa <em>drive test</em> dilakukan menggunakan <em>software Map Info</em> untuk mengetahui kondisi sinyal yang sesuai dengan range provider dan perhitungan persentase setiap bulannya dengan parameter 4G yaitu RSRP (<em>Reference Signal Received Power</em>) dan SINR (<em>Signal to Interference Noise Ratio</em>). Hasil dari analisa ini adalah perbandingan kualitas jaringan pada bulan Desember 2019 berdasarkan nilai parameter RSRP dan SINR. Untuk bulan Desember nilai RSRP yang memenuhi standar <em>?=-95 dBm mencapai persentase 77.23% dan bulan Maret mencapai persentase 81.86%. Untuk nilai SINR bulan Desember 2019 yang memenuhi standar ?=12 dB mencapai persentase 36.82% dan bulan Maret mencapai persentase 46.08%. </em></p>
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2023 |