The research conducted is survey research, the data collected are secondary data and primary data by taking people in the city of Klaten who are members of the WhatsApp business platform as the object of research. Data collection is in the form of a list of questions (questionnaires) both open and closed questions. The results of the research using the IBM SPSS version 28.0 program stated that social media has a very strong influence on purchasing decisions for Sophie Martin products in the city of Klaten as evidenced by the number of consumers who buy and know about Sophie Martin products through social media as much as 37%. Meanwhile, lifestyle has an influence on purchasing decisions for Sophie Martin products. While the correlation analysis states that lifestyle affects 22.5%. So it can be concluded that social media has a greater effect on purchasing decisions for Sophie Martin products.

Lulusan SMK yang diharapkan memiliki kualifikasi pengetahuan, kecakapan dan keahlian ternyata masih banyak kendala dan tantangan.  Ada kesenjangan (gap) antara pengetahuan dan ketrampilan para lulusan SMK dengan spesifikasi keahlian yang diminta dunia kerja. Pemerintah terus mendorong  akselerasi pengembangan ekosistem kewirausahaan untuk mempercepat pemulihan dan pembangunan ekonomi.   Perrguruan tinggi dapat berkontribusi dalam meningkatkan minat siswa SMK terhadap entrepreneurship berdasarkan pengetahuan dan inovasi. Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern (STIE STEKOM) melakukan Pengabdian Kepada Masyrakat untuk mengedukasi pentingnya pengenalan entrepreneurship kepada siswa-siswi SMKN 6 Sukoharjo. Penguatan kewirausahaan yang efektif dilakukan  diharapkan dapat meningkatkan kecakapan siswa siswi sebagai calon entrepreneur muda dengan memberikan penyuluhan membahas penilaian diri sebagai modal emtrepreneurship, cara berkomunikasi yang efektif dalam berbisnis, rencana bisnis model canvas, strategi berbisnis di era digital dan modal usaha untuk keberlangsungan bisnis.

The purpose of this observation is to increase the efficiency of financial transactions and financial and inventory management at Cafe Cetroo Coffee 120 Karawang by utilizing digital payment technology. In addition, another goal is to provide easy payment for customers and help cafes compete in an increasingly competitive market by adopting more advanced technology. As a cafe business, Cafe Cetroo Coffee 120 Karawang has utilized digital technology to increase efficiency and expand their customer reach. One of the ways Cafe Cetroo Coffee 120 Karawang makes use of digital payments is by accepting non-cash payments. In addition, Cafe Cetroo Coffee 120 Karawang also accepts payments using a debit card or credit card. Cafe Cetroo Coffee 120 Karawang also utilizes digital payments in their financial management. They use online accounting applications to monitor and manage their cash flow. With this application, they can track their income and expenses more easily, as well as generate financial reports quickly and accurately.. In conclusion, Cafe Cetroo Coffee 120 Karawang has made good use of digital payments to increase efficiency and expand their customer reach. By accepting cashless payments, using online accounting applications, and leveraging social media for marketing, Cafe Cetroo Coffee 120 Karawang can improve their customer experience and business efficiency.
 

Coffee is one of the most popular beverages in many places. The development of coffee cultivation in Indonesia has grown rapidly, in 2016, about 633 thousand tons of coffee were produced and in 2017, 636.7 thousand tons, which means that the growth was about 0.74%. Arabica and Robusta are the coffee species that account for most of the world's coffee trade. There are differences between Arabica and Robusta coffees both in terms of taste and the shape of the beans. Many coffee sellers and vendors do not know the difference. Therefore, to avoid mistakes when choosing coffee beans, you need software that helps distinguish types of coffee beans based on their shape. As an alternative software, image processing using the artificial neural network method can be used. This study looks at how the software detects the pattern of the coffee bean image using a morphological method using quantitative learning methods. The feature vectors used were width, height, width, mean, variance and standard deviation. The class classification is divided into the image class of Arabica coffee beans and the image class of Robusta coffee beans, with an average recognition result during the testing process of 97%
 

Tujuan penelitian ini adalah mengetahui strategi Marketing Public Relations Kopi Kenangan dalam membangun brand awareness selama 3 tahun terakhir. Teori yang digunakan adalah Tahapan MPR Whalen’s 7 step Strategic Planning Process yang mencakup strategi pull, push dan pass yang dilakukan MPR Kopi Kenangan. Metode yang digunakan adalah kualitatif dengan metode studi kasus. Teknik pengumpulan data adalah wawancara mendalam. Hasil penelitian ini menunjukan bahwa Marketing public relations Kopi Kenangan ingin menanamkan mindset “Affordable with High Quality Coffee” ke dalam benak konsumen dengan menggunakan strategi MPR yang mencakup Analisis 7 step Strategic Planning Proces yang kemudian menghasilkan partnership, bundling dan marketing campaign yang dilakukan oleh Kopi Kenangan cukup berhasil dalam menanamkan brand awareness. Sehingga proses untuk mempertahankan brand awareness yang dimulai dari tidak menyadari merek awal Kopi Kenangan berdiri, sampai pada puncak pikiran yang berarti keberhasilan Kopi Kenangan sebagai brand kopi yang mampu berkembang dan bersaing.

The development of technology and information which has grown very rapidly in recent years has made marketing media change little by little, social media is one example of a marketing tool that has a huge influence on the sale of a product so that the product can be recognized globally with social media. This. The visit to the Zeoland.Id store aims to fulfill one of the assignments for the Managerial Economics Course, and also aims to find out the benefits of social media at the Zeoland.Id store which can increase their sales through this digitalization. The method used in this visit was a descriptive and observative method, in which we visited the Zeoland.Id store directly and interviewed the shop owner. The results of this visit included being able to find out the tips and methods used by Zeoland.Id stores in introducing their products to consumers through social media, especially Instagram and TikTok as promotional media and Shopee as sales media, uncovering several digital marketing strategies from stores Zeoland.Id and also know the efficiency of increasing sales through social media.

HIMS is a solution for hospitals for digital transformation. HIMS is also a strategic step in improving the quality of health services. With HIMS where the data will be better organized and integrated, besides that it makes administrative processes and other data management in the hospital easier and more efficient. The purpose of this study is to find out how HIMS can improve health services. The method used is a theoretical study by analyzing and comparing existing theories. The results of this study are that HIMS in hospitals also provides many benefits in increasing the efficiency and quality of health services. Implementation in EMR with treatment information management, statistical data research, administrative evidence, financing and service quality improvement. It can be concluded that HIMS can improve a health service. HIMS is also an indicator of good and efficient data storage and is included in the health service quality component. In the digitalization era, hospital agencies aim to avoid unwanted errors, such as incorrect data input, failed integration, human error, and slow information. So that the information system that facilitates the hospital can be a reference for the rate of business growth and the development of hospital information technology. Hospital Agencies are expected to always develop new management information systems in accordance with the times. With HIMS, hospital services will be more optimal because they are already digital-based. Digitalization exists because of increasingly advanced technological developments.

Student management in education which includes planning, organizing, controlling, and evaluating the learning process as well as managing student behavior. The main objective is to create an effective, inclusive, and supportive learning environment that promotes the holistic development of each student. Some of the principles of student management include goals that are aligned with school management, activities that support educational goals, building student unity, good mentoring, and encouraging student independence. The scope of student management includes analysis of student needs, student recruitment, student selection, student orientation, student grouping, student leadership and development, and registration and reporting. This document also discusses the importance of understanding the characteristics of each student, creating a safe and comfortable learning environment, facilitating effective learning, encouraging active participation, building positive relationships, developing social skills, leadership, and supporting students' holistic development.

Government expenditure  is a component of fiscal policy, which is the action taken by the government to control how the economy develops by deciding how much money will be available for spending and revenue each year, as stated in the Budget revenue document. State Budget and Expenditures (APBN). In accordance with the unitary principle that regional government cannot be separated from the central government, on that basis, the independence of a region in managing its household affairs does not mean that each regional government must be able to finance all expenditures with its own Regional Original Revenue (PAD). This budget strategy aims to stabilize production levels, job prospects, and prices while encouraging economic expansion. Government expenditure and GRDP, or economic growth, are closely related because development spending is meant to support the role of development agencies and will result in the production of goods that are essential for advancing economic progress. The APBD, which includes income, expenditure and expenditure financing at the provincial/regional/city level, reflects regional government spending. Spending by the government has grown in tandem with tax revenues. For direct government expenditure display and exposure, expenditures directly related to programs or activities are bundled together as technical newspaper expenditures, while other expenditures are not. The regional revenue and expenditure budget, which includes revenue, spending and financing, reflects regional government expenditure at the provincial/district/city level. The difference between financing expenditures and expenditures is that financing expenditures involve spending money from the regional general treasury which will eventually be reimbursed, whereas expenditures involve spending money from the state/regional general treasury which will not be replaced.
 
 

The bridge at Karang Semanding was the reason for choosing the location due to a delay in the progress of the project construction which was scheduled to start on February 14 2023 and was targeted for completion on June 13 2023 but until March 14 2023 the implementation of the work had not started by the implementing party, namely CV. Bima Putra Nusantara. This service activity is carried out to analyze the factors causing delays in the Karang Semanding Bridge construction project. This mentoring activity aims to provide an accelerated approach in terms of pursuing delays in the construction of the Karang Semanding Bridge. Second, post-determination assistance, namely making questionnaires, processing data, analyzing the data that has been obtained from the questionnaires and then conclusions are drawn using the influence index test approach, frequency index, and interest index. The results of this assistance are carried out from identifying what factors cause delays. Factors causing delays in the construction of the Karang Semanding Bridge with the highest interest index value are technical factors with an interest index value of 48.1% and assistance providing an accelerated approach to delays in the construction of the Karang Semanding Bridge which is a reference for partner decision making, namely CV. Bima Putra Nusantara in the form of pre-orders for precast materials and the quantity and quality of workers that must be added.