This research aims to identify and explain the role of leadership in improving employee discipline at PT. Perkebunan Nusantara III Medan. In carrying out this research, researchers used a qualitative descriptive research type. This research uses a special method that aims to explain specific phenomena in depth and data collection techniques are carried out by observation or observation so that researchers immediately go into the field to obtain data that can really be trusted. The results of the study show that the role of leadership has a major influence in increasing employee discipline. Because the leader becomes the most dominant person and has authority, power in all efforts to create employee work discipline.

This community service (PKM) objectives are to discover how these adolescents utilize digital platforms and their obstacles for their businesses and to find out how to improve digital literacy on business for adolescents in SMP Muhammadiyah Daarul Arqom Klaten . This activity employs qualitative research using four steps in collecting the data; observation and interview, preparation of material, implementation of activities, and evaluation. This community service (PKM) was held from March 11-13, 2023 in SMP Muhammadiyah Daarul Arqom Klaten with the total of 40 adolescent participants. The first result, the majority students use internet and social media for entertainment and pleasure, not business interest. Second, the students faced obstacles in improving digital literacy and starting business using digital media. Third, the community service (PKM) team create solution to improve digital literacy on business for adolescent such as increasing the knowledge of digital literacy and its utilization, arranging schedules for individual target or business, learning more about the product strategy and marketing, upgrading and escalating new information every day, finding networks to level up their spread of communication, and being confident and independent, especially on financial life.

This research aims to investigate the interconnected dynamics of public relations strategy, product branding, digital marketing, and customer loyalty in fostering company growth. Employing a qualitative approach, the study utilizes semi-structured interviews with key stakeholders and industry experts as the primary method of data collection. Sampling techniques involve purposive sampling to ensure diversity in perspectives. Data analysis involves thematic analysis, enabling the extraction of nuanced insights and patterns from the qualitative data. The findings provide comprehensive insights into the symbiotic relationship between these factors and their collective impact on company growth, offering valuable implications for strategic business development and marketing management strategies.
 
 

PT Pupuk Sriwidjaja-Persero (Pusri) is a state-owned enterprise (BUMN) with the sole shareholder being the government of the Republic of Indonesia. PT Pupuk Sriwidjaja is a company that was founded as a pioneer producer of urea fertilizer in Indonesia on December 24 1959 in Palembang, South Sumatra. Pusri started business operations with the main aim of implementing and supporting government policies and programs in the economic and national development sectors, especially in the fertilizer and other chemical industries. This research aims to determine the distribution and promotion strategy for subsidized and non-subsidized urea fertilizer products by Pt. Sriwidjaja Fertilizer. The methodology used in this research uses a qualitative approach, using several data in the form of documents, schemes, information which will later be involved directly and interpreted into further data related to the description of the object to be studied. Through interviews and observations it can be seen that the marketing strategy carried out by PT. Pupuk Sriwidjaja in subsidized and non-subsidized urea fertilizer products using Segmenting, Targeting, Positioning (STP) and also the 7P Marketing Mix Strategy (Product, Promotion, Price, Place, People, Process, Physical Evidence)

Village development plan preparation activies are carried out using a database that is already in the SID. Some of the data that will be used is village facilities and indrastructure data. The aim of this years PKM activity is to Provide Guidance to village government officials in preparing village development plans based on village facilities and infrastructure data in the SID. The method that will be used by the PKM team will be carried out in two stages of activity. This stage of activity begins with the preparation stage and then continues with the implementation stage. Preparation stage activities include: Coordination with village Apparatus, division of colloborative tasks with village apparatus and PKM team, collection and grouping of digital and non digital data, compilation of facilities and infrasrtucture data in SID. Meanwhile the activity implementaion stages include.: Evaluation of the previous RPJMDes, formation of the drafting tea, meeting of the drafting team in the context of aglining develpment policy direction, preparation of planning and design of the RPJMDes, determination of the RPJMDes. The impact of this activity is (1) The village has a village development planning document refeering to the complete, accurate and up to date condition of village facilities and infrastructure via SID. (2) The village has village government officials who are skilled at managing the village information system and utilizing it to improve community contributes to the preparation of village development planning by providding information directly through SID.

This research is motivated that in institutions engaged in the health sector, in this organization human resources are very important in achieving the goals and success of the agency. This study aims to determine the influence of work discipline and work stress on employee performance. This study used quantitative methods. The sampling technique uses Nonprobability Sampling with a saturated sampling method of 47 employees. Testing in this study using SPSS software program version 25.0. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and determination coefficient test. The results of this study show that  partially the variable of work discipline has a positive and significant effect on employee performance with a calculated tvalue of  3.059>ttable 2.01537 with a signification value of 0.004<0.05 and partially the variable of work stress has a positive and significant effect with  a calculated tvalue of  2.468>ttable  2.01537 with a signification value of 0.018<0.05, simultaneously the variables of work discipline and work stress have a positive and significant effect on employee performance  with a calculated Fvalue of  8.265>Ftable 3.21 with a signification value of 0.001<0.05.

One of the health problems is stroke. Stroke is a disease affecting the body's movement and functional systems which is the main factor in neurological disorders. Stroke is the second highest cause of death and the third leading cause of disability at world level. Stroke can affect the whole body such as paralysis, impaired cognitive function, difficulty speaking, emotional difficulties, pain and problems in daily life activities. Posyandu Ngudi Saras is one of the posyandu for the elderly in Sanggung Village. There is a shortage of physiotherapists in this place, which is one of the obstacles faced by residents in Sanggung Village. Apart from that, there is a lack of education about physiotherapy exercise programs, especially for stroke sufferers. This can be seen from the patient not continuing the exercise program at home so that his condition worsens and when carrying out activities he depends on other people. Based on these problems, we offer a solution by providing education about physiotherapy exercise programs from sitting to standing and from standing to walking to patients and families. This physiotherapy exercise program is useful for increasing the patient's independence in carrying out activities, especially when walking and standing. Activities are carried out door to door in the homes of stroke sufferers and with an interpersonal approach. Community service through this form of educational activity has been carried out and can increase the knowledge of stroke sufferers and their families.

Ikan neon adalah spesies ikan cantik yang populer, terutama di kalangan penggemar aquascape. Terdapat dua jenis ikan neon yaitu ikan neon tetra dan ikan kardinal yang masing-masing memiliki pola sisik yang berbeda, ikan neon tetra memancarkan kilatan warna biru dan neon merah yang memanjang dari pusat tubuh hingga ke bagian bawah otak. dan ikan neon cardinal memiliki lampu berwarna biru dan merah dari pangkal ekor hingga kepalanya. Namun, spesies ikan seringkali memiliki bagian tubuh, sirip, dan ekor yang mirip, sehingga sulit untuk mengidentifikasi spesies tersebut. Karena keterbatasan kemampuan mata manusia untuk membedakan ikan tetra dari neon kardinal, peneliti mengklasifikasikan ikan neon menggunakan teknik ekstraksi fitur Gray Level Co-occurrence Matrix (GLCM) dan Extreme Learning Machine (ELM) untuk membedakannya. Dataset citra yang dihasilkan adalah untuk mendapatkan nilai x dan y dari fungsi GLCM dengan membuat 1.915 sampel citra yang terdiri dari 954 citra Neon Tetra dan 961 citra Neon Tetra, dilanjutkan dengan 700 data latih dan 300 dataset uji. Didapatkan efisiensi 97,90% dan nilai Loss 2,10% pada penelitian ini menunjukkan hasil akurasi yang sangat baik.

The research is motivated by several problems of undisciplined behavior in learning, namely: (1) some students are still late for coming to school; (2) some students still cheat, often skip classes, are noisy in class, and are late in collecting assignments from the teacher; and (3) some students did not do homework from the teacher. The aim of the study was to determine the effect of group guidance using self-management techniques on the learning discipline of class XII IPS students at SMA Negeri 1 Keuntungan Brebes. The study used a quantitative approach with Pre-Experimental Designs of the One Group Pretest-Posttest Design type. The population of this study were all students of class XII IPS at SMA Negeri 1 Keuntungan Brebes totaling 72 students, consisting of class XII IPS 1 totaling 36 students and class XII IPS 3 totaling 36 students. The research sample was students of class XII IPS 1 SMA Negeri 1 Keuntungan Brebes, totaling 36 students. The sampling technique uses a purposive sampling technique. The data collection technique is a non-test with a psychological scale. Data analysis techniques using descriptive statistics. Test the hypothesis using paired samples t-test. The results showed that there was an effect of group guidance using self-management techniques on the learning discipline of class XII IPS 1 students at SMA Negeri 1 Keuntungan Brebes. The magnitude of the effect is indicated by the difference in the mean pre-test and post-test, that is, the mean pre-test is 80.53 to the mean post-test is 84.89, so an average increase is obtained. mean of 4.361 or 4%. It can be concluded that there is an influence of group guidance with self-management techniques on the learning discipline of class XII IPS students at SMA Negeri 1 Keuntungan Brebes.

This research aims to understand how marketing communication content carried out by Queen Secret Coffee on the Tiktok social media platform can increase awareness and improve product sales. Queen Secret Coffee is an herbal product that is useful for improving hormones and regulating menstrual cycles and is one of many brands that utilize information technology to market their products through Tiktok. This study uses the Hypodermic Needle Theory to examine how media strongly influences audiences using a case study method. According to the study findings, Queen Secret Coffee utilizes all the features available on social media, changes banned words by the Tiktok community so that the content created is not taken down by Tiktok, and unconsciously engages in Word of Mouth marketing through their activities. These are the factors that assist Queen Secret Coffee in producing effective marketing communication content on Tiktok.Penelitian ini bertujuan untuk mengetahui bagaimana konten komunikasi pemasaran yang dilakukan oleh Queen Secret Coffee pada media sosial Tiktok untuk dapat meningkatkan awernest hingga meningkatkan penjualan produk. Queen Secret Coffee merupakan produk herbal yang berguna untuk memperbaiki hormone dan melancarkan datang bulan dan salah satu dari sekian banyak merek yang memanfaatkan teknologi informasi dalam memasarkan produknya melalui media sosial Tiktok. Penelitian ini menggunakan  teori jarum suntik atau teori peluru (Hypodermic Needle Theory) melihat bagaimana media sangat berpengaruh pada khalayak dengan menggunkaan metode studi kasus. Menurut temukan studi tersebut Queen Secret Coffee memanfaatkan seluruh fitur yang ada dalam sosial media, mengganti kata-kata yang dilarang komunitas Tiktok agar konten yang dibuat tidak diturunkan oleh Tiktok, serta tanpa sadar melakukan Word of Mouth dari kegiatan yang dilakukan. Hal-hal tersebut yang membantu Queen Secret Coffee untuk dapat memproduksi konten komunikasi pemasaran yang dilakukan di Tiktok.