The purpose of this study is to ascertain how purchasing decisions are impacted by brand ambassadors, brand personalities, and the Korean wave. Utilizing quantitative methodology, data sources were gathered by means of questionnaire distribution. Students from the 2020 class at Budi Luhur University made up the study's population. Purposive sampling, a non-probability sampling approach, was used in the sampling process to gather 100 respondents using the Slovin formula. The findings indicated that purchasing decisions are significantly influenced by brand ambassadors, by brand personalities, and by the Korean Wave phenomena

This research aims to analyze the influence of price perceptions, product quality and service quality on purchasing decisions (Study on consumers of PT. Duta Teknologi Nusantara in Tangerang City). The data source used in this research is primary data by distributing questionnaires. The population of this research is consumers of PT. Archipelago Technology Ambassador. The sample in this study used the Slovin formula method and obtained 96 respondents. The analysis tool used is SPSS v.25 software. The results of this research show that price perception and service quality have a significant effect on purchasing decisions at PT Duta Teknologi Nusantara, while product quality has no effect on PT Duta Teknologi Nusantara's purchasing decisions. Archipelago Technology Ambassador.

This service focuses on strengthening the prohibition of alcohol among students of SMAN 2 Palangka Rayat through the use of canva application-based posters. This service was conducted in response to the challages of alcohol abuse among teenagers and the need is Service Learning, whic involves preparation, planning, and implementation stages. This service activity was aimed at Muslim students from class XI 2 and XI 3. The result of the service showed an increase in students digital skills, creaticity in designing posters, enthuasiasm for the liquor prohibiton campaign, and a better understanding of the dangers. In conclusion, this activity succeeded in raising students awareness about the dangers of alcohol through a creative an interactive approach, while developing graphic design skills and digital literacy.

The purpose of this research is to determine the influence of price perceptions, product quality and promotion on purchasing decisions at the HokBen Tangcity Mall in Tangerang. In this research, the population is consumers of HokBen Tangcity Mall in Tangerang. The sample in this study amounted to 96 respondents. The sampling technique used in this research is the Non Probability Sampling technique using a Purposive sampling technique approach.The analysis tool used is SPSS 26. The results of the research are that perceptions of price, product quality and promotion have a significant influence on purchasing decisions at the HokBen Tangcity Mall in Tangerang.

The objective of this study was to examine the impact of Price Perception, Service Quality, and Promotion on the purchasing decisions of Starbucks. Primary data from the distribution of questionnaires was used as the data source in this study. Clients of the Starbucks in Veteran Raya Bintaro, South Jakarta, make up the study's demographic. With a sample size of 96 respondents, this study used a survey method that made use of non-probability techniques like purposive sampling. The utilised analytical tool is SPSS version 26. Research can proceed because all investigated variables are reliable and valid, and they have all been shown to be feasible by the classical assumption test. According to the study's findings, customers at Starbucks Veteran Raya Bintaro in South Jakarta are significantly influenced by price perception, service quality, and promotions while making decisions about what to buy.

Impoliteness is defined as communicative behavior that is intended to cause offense, social disruption, or emotional harm. The description that occurs not only in social life but can found in the film, which used by the characters. Culpeper divided three functions of impoliteness there are affective, coercive, and entertaining. This research aims to analyze the functions of impoliteness which found in the movie Pearl Harbor.The method used to analyze and collecting data which found and contained in the Pearl Harbor movie through descriptive qualitative methods, using Spradley 1980 theory. This research used data collection from the dialogues between characters in the movie. The result of this analysis shows that the researcher found three functions of impoliteness proposed by Culpeper. Three functions of impoliteness were found in this movie with two functions having the same data, namely affective and coercive. Because of the war setting so that these two functions are the most suitable to use and researcher also found one function of entertaining. The conclusion of this research that based on the background of war, then in this movie it is very suitable to be researched using impoliteness. In war usually raises conflict and tension where it can lead to impoliteness. The more tension there is in the movie, the more impoliteness is used.  
 

This research aims to examine the influence of price perceptions, product quality and service quality on purchasing decisions.  Sampling in this study used a purposive sampling technique with a total of 135 respondents.  Data was collected through a questionnaire with a Likert scale which was processed using Microsoft Excel 2019 software and SPSS version 26 software. The research method used was multiple linear regression.  The results of this research show that the variables of price perception, product quality and service quality have a positive and significant effect on purchasing decisions.  The results of the research are expected to provide information that perceptions of price, product quality and service quality can improve consumer purchasing decisions for Kopi Dari Hati Petrocafe.

There are so many food and beverage (fnb) businesses competing in Indonesia, one of which is Haus! that is still surviving today. The aim of this study is to assess the impact of Brand Image, Co-Branding, and Celebrity Endorsement on purchasing decisions. The population under investigation consists of consumers of Haus! Graha Raya in South Tangerang. This study utilizes a survey method involving 96 respondents selected using non-probability sampling techniques, specifically purposive sampling. Data analysis was conducted using SPSS version 26. All variables tested have met validity and reliability standards and have passed classical assumption tests, making the study deemed appropriate. The research findings reveal that Brand Image, Co-Branding, and Celebrity Endorsement have a significant impact on the purchasing decisions of Haus! Graha Raya consumers in South Tangerang.

Currently, the food & beverages business faces intense competition in Indonesia, one of which is in selling donuts. Dunkin is a company in the food & beverages sector that sells donuts as its main product. This study is motivated by Dunkin experiencing a slowdown in growth, which is supported by J.Co as its main competitor, expanding with additional product varieties and branches in Indonesia. Moreover. The author's objective in this research is to understand the influence of Brand Image, price perception, and promotion on purchase decisions, and to identify alternative solutions to address the increasing purchase decision issue. The research method employed is quantitative associative, collecting questionnaire data from 100 respondents who are Dunkin customers at the Metro Permata branch in Tangerang, using the Lemeshow formula due to an unknown exact population size. SPSS 25 was used to process the data. Based on the findings of this research, it shows that Brand Image, price perception have an influence on purchase decisions, and promotion does not have an influence on purchase decisions.

Language serves as a crucial instrument for shaping communication and fostering understanding across diverse contexts. Effective text organization can prevent misunderstandings, making a deep understanding of English text systems and structures essential. Discourse analysis, which examines language use in social contexts to create meaning and facilitate communication, is vital for appreciating the subtleties of language and the strategies employed by speakers and writers. This study focuses on the role of references within discourse. Using Jane Austen’s Persuasion as a data source, this research applies Halliday and Hasan’s (1976) framework to analyze the types of anaphoric and cataphoric references. Through a descriptive qualitative methodology and document analysis, the study identifies a higher frequency of anaphoric references compared to cataphoric ones. This analysis provides insights into Austen’s storytelling techniques.