Selondang Kelapa Market is the main market in Tembilahan City, the fire incident in 2019 caused this market lose its vital function. The of the Selondang Kelapa Market aims to re-optimize the function of the market as before and develop it into a market with modern buildings and as regional tourism destination. The application of Tembilahan’s local potential and the Neo-Vernacular Architecture theme to buildings is expected to make the Selondang Kelapa Floating Market a city icon and landmark in Tembilahan City.

Company profitability is an indicator that is often used by the public, especially investors, to measure company performance achievements. One factor that can influence profitability is efficiency in managing current assets such as cash, receivables and inventory. This efficiency can be measured through cash turnover ratios, receivable turnover and inventory turnover. This research aims to analyze the influence of cash turnover, receivables turnover and inventory turnover on the profitability of food and beverage sub-sector companies listed on the IDX for the 2021 - 2023 period, totaling 95 companies. The sampling technique used was purposive sampling and a sample of 21 food and beverage sub-sector companies was obtained as samples for data collection which was then analyzed using the classic assumption test, multiple linear regression analysis, t test, F test and determination test. The results of the analysis show that cash turnover, accounts receivable turnover and inventory turnover have a significant effect on company profitability. Based on the results of the research, it is hoped that it can be used as consideration for companies to pay attention to the current asset ratio in order to increase productivity and become reference material for future researchers in taking up similar research topics.

This study aims to understand the process of social ethics formation among children in Talian Kereng Village in response to the influence of modernization and technological advancements. The research was conducted through a Community Service Program (KKN) that involved in-depth interviews and direct observations of the social lives of children in the village. The findings reveal that the role of family, community leaders, and religious institutions is crucial in instilling social ethical values in children from an early age. In this village, community leaders and religious figures are still highly respected and seen as role models in preserving traditional values. However, significant challenges arise from technological advancements, particularly the use of social media, which influences the perspectives and behavior of children. Many children are becoming influenced by social media content that does not always align with local norms. Additionally, the lack of parental involvement in upbringing, either due to their busy schedules or limited knowledge of parenting in the digital era, exacerbates this situation. Economic disparities also contribute to differences in children's access to technology, ultimately affecting the extent of their exposure to these influences. This study recommends a comprehensive approach that combines formal education, family roles, and community control over the impact of technology. Furthermore, the reinforcement of religious values and local traditions must be strengthened to address the challenges of modernization. In this way, positive social ethics can continue to be preserved and instilled in the younger generation of Talian Kereng Village

Classroom management plays a crucial role in creating a learning environment that supports student learning outcomes. The research was conducted qualitatively through a documentation study, collecting previous research findings to analyze the pillars of classroom management that influence student learning. Data processing involved searching, filtering, assessing feasibility, and analyzing article content. The results of the study show: First, an effective learning community requires teachers to design learning spaces by considering student diversity, processes, and class structure to encourage participation, strengthen interaction, and improve learning outcomes. Second, managing teacher-student interactions creates a conducive atmosphere that supports the achievement of learning goals, character development, and positive relationships, which increases motivation and learning outcomes. Third, the use of varied teaching methods can enhance critical thinking skills, reduce boredom, and increase student engagement. Fourth, a comfortable and organized classroom atmosphere improves concentration, understanding, and retention of information. In conclusion, good classroom management can enhance student learning outcomes.

This service aims to assist Micro, Small and Medium Enterprises (MSME) traders in increasing sales and managing their finances through the introduction of financial technology (fintech) and the utilization of the Facebook Marketplace e-commerce platform. This service was carried out in response to the challenges faced by MSMEs in the digital era, especially in the aspects of increasing sales and efficiency of financial management. This service activity involves direct training and assistance to MSME players in Wanayasa District, Banjarnegara Regency. The stages of training activities include 1) survey 2) training and mentoring 3) results and evaluation. This training activity is an introduction to the basics of fintech, how to access and utilize fintech services for financial management, as well as marketing and sales strategies through Facebook Marketplace. The results of this activity show an increase in the ability of MSME traders to use fintech to better manage their finances, including in terms of transaction recording, cash flow management, and access to digital financial services. In addition, the merchants also succeeded in increasing the visibility and sales of their products through Facebook Marketplace.Thus, the introduction of fintech and the utilization of Facebook Marketplace are proven to support the optimization of sales and financial management of MSMEs.

This research aims to determine whether the independent variables, namely service quality (X1), brand image (X2), and location (X3), influence the dependent variable, customer satisfaction (Y). The research population consists of customers of PT Srikandi Diamond Motors Alam Sutera in Tangerang. Total of 100 respondents were selected using purposive sampling technique. Data were collected through a Likert scale (1-5) questionnaire and analyzed using SPSS version 29. The respondent data collected in this study have been tested for data instrument validity and reliability, classic assumption tests (normality, multicollinearity, and heteroskedasticity), and simple correlation tests. The analytical method used was multiple linear regression. The research findings indicate that service quality significantly influences customer satisfaction with an improvement contribution of 0.226. Brand image influences customer satisfaction with an improvement of 0.414. Location influences customer satisfaction with an improvement of 0.154. These three independent variables affect customer satisfaction with a percentage of 74.3%, while 25.7% is influenced by other variables not covered in this research. Hence, service quality, brand image, and location are proven to significantly affect customer satisfaction at PT Srikandi Diamond Motors Alam Sutera in Tangerang.

The purpose of this research is to determine the influence of price perceptions, product quality and promotion on purchasing decisions at the HokBen Tangcity Mall in Tangerang. In this research, the population is consumers of HokBen Tangcity Mall in Tangerang. The sample in this study amounted to 96 respondents. The sampling technique used in this research is the Non Probability Sampling technique using a Purposive sampling technique approach.The analysis tool used is SPSS 26. The results of the research are that perceptions of price, product quality and promotion have a significant influence on purchasing decisions at the HokBen Tangcity Mall in Tangerang.

This research aims to analyze the influence of price perceptions, product quality and service quality on purchasing decisions (Study on consumers of PT. Duta Teknologi Nusantara in Tangerang City). The data source used in this research is primary data by distributing questionnaires. The population of this research is consumers of PT. Archipelago Technology Ambassador. The sample in this study used the Slovin formula method and obtained 96 respondents. The analysis tool used is SPSS v.25 software. The results of this research show that price perception and service quality have a significant effect on purchasing decisions at PT Duta Teknologi Nusantara, while product quality has no effect on PT Duta Teknologi Nusantara's purchasing decisions. Archipelago Technology Ambassador.

The research was conducted with the aim of explaining how digital marketing factors influence consumer purchasing decisions on the TikTok Shop platform. The main objective of this study is to evaluate the effect of content marketing, online customer reviews and live streaming on purchasing decisions for TikTok Shop among Budi Luhur University students. The research method used is a descriptive quantitative approach. The population of this study consisted of 2,030 active students of Budi Luhur University class of 2020. The sample of this study consisted of 100 respondents selected using probalibity sampling and purposive sampling techniques. The results showed that the variables of content marketing, online customer reviews and live streaming had a positive and significant effect on purchasing decisions at TikTok Shop in the Budi Luhur University student group.

The purpose of this study is to ascertain how purchasing decisions are impacted by brand ambassadors, brand personalities, and the Korean wave. Utilizing quantitative methodology, data sources were gathered by means of questionnaire distribution. Students from the 2020 class at Budi Luhur University made up the study's population. Purposive sampling, a non-probability sampling approach, was used in the sampling process to gather 100 respondents using the Slovin formula. The findings indicated that purchasing decisions are significantly influenced by brand ambassadors, by brand personalities, and by the Korean Wave phenomena