Analisis Technology Acceptance Model terhadap Penggunaan Canva Berbasis AI dalam Pemasaran Digital oleh Siswa SMK Jurusan Pemasaran di Kota Semarang
(Juventius Wahyu Utama, Florentina Ajeng Tiya Pratiwi, Anoki Herdian Dito, Bonaventura Hendrawan Maranatha, Dian Prasetyo Widyaningtyas, Wulandari Wulandari)
DOI : 10.55606/jumbiku.v5i2.5503
- Volume: 5,
Issue: 2,
Sitasi : 0 16-Jul-2025
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| Last.13-Aug-2025
Abstrak:
Data from 2024 shows that Canva has more than 170 million users, with Indonesia contributing 5.9% of the total global users. The Technology Acceptance Model (TAM) is used to analyze the acceptance of AI technology in Canva, especially in the context of vocational education. This study aims to examine the extent to which vocational high school students majoring in marketing accept and utilize AI technology in Canva to support academic assignments and marketing practices. This study also refers to previous studies that show that perceptions of usefulness and ease of use have a significant effect on user intention and satisfaction in utilizing AI-based technology. This study employs a mixed-methods approach, combining experiments with one-shot techniques with quantitative methods. The sample used in this study was 95 students from SMK Fransiskus, SMK Kristen Terang Bangsa, SMK Ignatius, and SMK Cut Nya'Dien Semarang majoring in marketing. The results of the study show that there is no direct influence between the variables of usefulness (perceived of usefulness) and perceived ease of use (ease of use) on the tendency to use (behavioural intention) of AI technology on Canva, but it will have a significant influence on the actualization of use (actual use) if mediated by the variable of tendency to use.
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2025 |
Transformasi Limbah Kunyit secara Zero Waste: Inovasi Gummy Herbal dan Pupuk Organik Cair dalam Pemberdayaan Kelompok Tani Perempuan 'Tani Lestari' Desa Kunden, Sukoharjo
(Elvi Wulandari, Andira Luthfi Cahyani, Elisabeth Elvira Vianney, Sherlinda Fadlillah,, Syavira Annastasya, Teuku Radhi Fahlani, Melati Dewi Pertiwi, Nur Hanggara Putra, Sitti Aisyah Az'Zahra, Indah Nurhidayati)
DOI : 10.55606/nusantara.v5i3.6158
- Volume: 5,
Issue: 3,
Sitasi : 0 09-Jul-2025
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| Last.11-Aug-2025
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Turmeric is a spice commodity that has high economic market potential. However, the utilization of turmeric, especially in Kunden Village, Sukoharjo Regency is still limited in terms of processing innovation, and creates organic waste that has not been optimally utilized, namely turmeric leaves. The Village Development Program, carried out a zero waste-based transformation through the manufacture of gummy spices from rhizomes and liquid organic fertilizer from turmeric leaf waste. This activity is with the farmer women's group of Tani Lestari, with stages of socialization, training, and practice. The results of this program show that the farmer women's group of Tani Lestari members are able to understand product processing innovations in the form of turmeric gummy and optimize turmeric leaf waste into liquid organic fertilizer. Gummy turmeric is a functional food product that is good for health, while liquid organic fertilizer is an alternative to reducing organic waste from turmeric leaves to support sustainable agriculture. The provision of e-modules strengthens the sustainability of the program even after the activity has ended. Zero waste-based innovation not only encourages community participation, especially farmer women's group in village development based on local resources, but also creates a community that is adaptive to progress.
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2025 |
Pengaruh Independensi, Kompetensi, Dan Pengalaman Kerja Terhadap Kualitas Audit Dengan Etika Auditor Sebagai Variabel Moderasi Pada Kantor Akuntan Publik Di Daerah Istimewa Yogyakarta
(Zuha Anha Zahrani, Ika Wulandari)
DOI : 10.55606/jaemb.v5i2.7157
- Volume: 5,
Issue: 2,
Sitasi : 0 08-Jul-2025
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| Last.13-Aug-2025
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The bribery case involving an auditor from the West Java regional office of the Audit Board of Indonesia (BPK), who accepted a bribe to manipulate financial reports in order to obtain an unqualified opinion (WTP) in 2022, has raised concerns about the audit quality of both the audit institution and the government. This study aims to analyze the influence of independence, competence, and work experience on audit quality, with auditor ethics as a moderating variable. The study used a questionnaire as the primary data collection method and SPSS software to conduct quantitative research methods, primarily multiple linear regression and moderation regression tests. The purposive sampling technique used resulted in 65 respondents who met the criteria. The research findings indicate that independence and competence have no effect on audit quality, while work experience has a significant effect on audit quality. It is also concluded that auditor ethics does not moderate the relationship between independence and audit quality, competence and audit quality, nor the relationship between auditor experience and audit quality.
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2025 |
The Influence of Financial Literacy and Investment Motiva-tion on Investment Interest in the Capital Market Among the Millennial Generation With Income as A Moderating Variable
(Annisa Wulandari, Abdillah Arif Nasution, Ibnu Austrindanney Sina Azhar)
DOI : 10.70062/harmonieconomics.v2i3.293
- Volume: 2,
Issue: 3,
Sitasi : 0 07-Jul-2025
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| Last.06-Aug-2025
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This study aims to analyze the influence of financial literacy and investment motivation on investment interest in the capital market among the millennial generation with income as a moderating variable. This study uses an associative research method with a quantitative approach. The population in this study is the millennial generation who have an interest in investing in the capital market, with a total of 150 respondents determined through a purposive sampling technique. Primary data was obtained through distributing questionnaires using a Likert scale, and data analysis was carried out with the help of SmartPLS 4.0 software. The results of the study indicate that financial literacy and investment motivation have a positive and significant effect on investment interest in the capital market. However, the results of the moderation test show that income only acts as a significant moderating variable in strengthening the relationship between financial literacy and investment interest. Meanwhile, income does not significantly moderate the relationship between investment motivation and investment interest. These findings provide important implications for policy makers and financial institutions to improve financial literacy through comprehensive education programs and consider the income aspect in encouraging investment interest.
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2025 |
Lifestyle Pathways: How Family, Peers, and Social Media Shape Adolescent Consumer Behavior
(Ela Wulandari, Sugeng Hadi Utomo, Lisa Rokhmani)
DOI : 10.15294/dp.v20i1.24666
- Volume: 20,
Issue: 1,
Sitasi : 0 30-Jun-2025
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| Last.10-Jul-2025
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This study investigates the predictive relationships between social and psychological factors, namely, family economic education, peer conformity, social media, and adolescent consumer behavior, with lifestyle as a mediating variable. Employing a quantitative research design, data were collected from 400 adolescents in Semarang City, Indonesia. The analysis was conducted using PLS-SEM, which is suitable for prediction-oriented models and mediation testing. The results indicate that social media exerts the most decisive influence on adolescents’ lifestyle, significantly affecting consumer behavior. Lifestyle was confirmed as a key mediator, transmitting the influence of all three predictors to actual consumption behavior. Family economic education emerged as the most influential factor in directly shaping rational and responsible consumption behavior, whereas social media was the dominant force in shaping lifestyle patterns. These findings highlight the dual role of socialization agents: media as a digital lifestyle influencer, and the family as a foundational source of economic values and decision-making skills. The study suggests that educational institutions, families, and communities should collaborate to promote financial literacy and responsible lifestyle choices through social media platforms. Moreover, integrating educational influencers should strategically guide youth toward sustainable and informed consumption behaviors.
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2025 |
Manajemen Pengelolaan Barista (Caffe Shop): PKBM Syafa’at Kecamatan Pagerbarang Kabupaten Tegal
(Mirza Anindya Pangestika, Nurul Wulandari Putri)
DOI : 10.61132/kegiatanpositif.v3i2.2044
- Volume: 3,
Issue: 2,
Sitasi : 0 30-Jun-2025
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| Last.08-Aug-2025
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The growing demand for coffee drinks has created significant opportunities in the coffee shop sector, especially for young people. However, in the Pagerbarang Kabupaten Tegal area, the majority of young people still lack the skills needed to professionally run a coffee business or the technical abilities of a barista. In response to this situation, this community service activity was implemented with the aim of providing training in coffee shop management and basic barista skills to increase the competitiveness of young people in the creative economy sector. This training was developed through a participatory approach integrating interactive classes for understanding theory, direct practice for skill acquisition, and support in developing a business plan as a first step towards entrepreneurship. This activity revealed an increase in participants' skills and understanding of coffee shop management and operations, customer relations, and fundamental coffee service skills. Participants also expressed a strong interest in starting their own businesses. This initiative is expected to serve as a catalyst for encouraging an entrepreneurial spirit among young people and contributing to the sustainable development of the local economy
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2025 |
Analisis Efektivitas Pengunaan Qris untuk Transaksi Pembayaran dalam Rangka Mendorong Perkembangan Ekonomi Digital
(Muhammad Rasyid Ridlo, Nina Ramadhani Wulandari, Mawardi Mawardi, Ulil Albab)
DOI : 10.55606/jimak.v4i2.4674
- Volume: 4,
Issue: 2,
Sitasi : 0 28-Jun-2025
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| Last.13-Aug-2025
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The rapid adoption of QRIS (Quick Response Code Indonesian Standard) as a standardized digital payment system has transformed transactional behaviors in Indonesia, particularly among Generation Z and SMEs. This study explores the effectiveness of QRIS in driving digital transactions and its role in advancing the digital economy in Bandar Lampung, with a dual focus on Generation Z consumers and SMEs. Using a qualitative approach, data were collected through interviews with 13 Generation Z QRIS users and 3 SMEs (Jenggala, Ternatea, and Elora Studio). Findings indicate that QRIS adoption among Generation Z is driven by ease of use, speed, and practicality, though technical barriers like unstable internet connectivity and QR code scanning issues persist. For SMEs, QRIS enhances operational efficiency by reducing cash dependency (e.g., 70% of Jenggala’s transactions shifted to QRIS), automates financial management (Elora Studio), and improves customer satisfaction through faster transactions. However, challenges such as digital fraud (e.g., fake payment proofs at Jenggala) and infrastructure gaps underscore the need for systemic improvements. The study concludes that QRIS is pivotal in accelerating financial inclusion and digital economic growth, particularly when aligned with SME operational strategies and Generation Z’s tech-centric lifestyles. Recommendations include strengthening digital infrastructure, enhancing transaction security protocols, and fostering inclusive adoption across diverse business models.
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2025 |
Shopee atau Tokopedia? Studi Perbedaan Tingkat Kepuasan Konsumen Belanja Online Pada Generasi Z di Kabupaten Majene
(Rahmat Ghazali, Dian Rahmayanti Rivai, Nur Ariyandani, Irawati Irawati, Futri Ayu Wulandari)
DOI : 10.55606/jaemb.v5i2.6309
- Volume: 5,
Issue: 2,
Sitasi : 0 28-Jun-2025
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| Last.11-Aug-2025
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This study aims to analyze the differences in online shopping satisfaction among Generation Z in Majene regency by comparing two e-commerce platforms, Shopee and Tokopedia, based on three aspects: price, service quality, and delivery service. Data were collected through questionnaires distributed to respondents. The sampling technique employed was purposive sampling, and the sample size was determined using Roscoe’s rule of thumb, resulting in a total of 60 respondents. The collected data were analyzed using descriptive analysis and a paired sample t-test. The results indicate significant differences in satisfaction levels in terms of service quality and price, while no significant difference was found in the delivery service aspect between the two platforms Shopee and Tokopedia.
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2025 |
Pemulihan Kesadaran pada Lingkungan Melalui Pemanfaatan Sosial Media
(Adetia Dara Ayu, Dini Gusmini, Tiara Ananta Sinaga, M. Nabil Hanifah Purba, Sari Wulandari)
DOI : 10.55606/jebaku.v5i2.5367
- Volume: 5,
Issue: 2,
Sitasi : 0 26-Jun-2025
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| Last.13-Aug-2025
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Waste management is a major environmental problem in Indonesia. The presence of social media provides the public with more opportunities to raise awareness of this issue. This study aims to explore the role of the Sungai Watch account in the waste cleanup program and how it affects the recovery of environmental awareness. This study uses a qualitative analysis method, involving a case study of Sungai Watch's activities and interactions on its social media accounts. The results show that Sungai Watch's effective use of social media increases community participation and raises public awareness of the importance of maintaining a clean environment. Waste cleanup programs promoted through social media can change community behavior in the short term and build the foundation for greater change in the long term.
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2025 |
Pendekatan dalam Supervisi Pendidikan: Analisis Direktif, Non-Direktif, dan Kolaboratif dalam Meningkatkan Profesionalisme Guru
(Yunita Febrianti, Mhd Najib Sihab Siregar, Erny Wulandari)
DOI : 10.70821/zj.v2i1.49
- Volume: 2,
Issue: 1,
Sitasi : 21 25-Jun-2025
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| Last.14-Jul-2025
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Supervisi pendidikan merupakan strategi penting untuk meningkatkan mutu pembelajaran dan profesionalisme tenaga pendidik. Terdapat tiga pendekatan utama dalam supervisi, yaitu direktif, non-direktif, dan kolaboratif. Pendekatan direktif menempatkan supervisor sebagai pemberi arahan utama, cocok bagi guru pemula atau yang membutuhkan bimbingan intensif. Pendekatan non-direktif lebih menekankan pada otonomi guru dalam mengidentifikasi dan menyelesaikan permasalahan pembelajaran, sehingga sesuai bagi guru berpengalaman yang mandiri. Sementara itu, pendekatan kolaboratif memadukan keduanya, dengan menekankan kemitraan antara supervisor dan guru dalam proses refleksi dan pengambilan keputusan. Analisis menunjukkan bahwa tidak ada pendekatan yang paling unggul secara mutlak. Efektivitas supervisi sangat ditentukan oleh kesesuaian pendekatan dengan karakteristik guru, tujuan supervisi, serta konteks pendidikan. Dalam praktiknya, supervisor yang profesional perlu fleksibel dan mampu menyesuaikan pendekatan sesuai kebutuhan. Pendekatan yang tepat dapat meningkatkan motivasi, kompetensi, dan kinerja guru dalam mengelola pembelajaran. Oleh karena itu, pemahaman mendalam terhadap ketiga pendekatan ini menjadi hal krusial dalam pelaksanaan supervisi pendidikan yang efektif dan berkelanjutan.
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2025 |