This study aims to determine the effect of brand awareness, brand image, electronic word of mouth (e-WOM), and brand trust on purchase intention on halal bodycare in social commerce TikTok. The method used in this study is quantitative through a questionnaire with a six-point Likert scale. This study uses SEM (Structural Equation Model) AMOS and SPSS in processing data with 252 respondent samples. The characteristics of the sample for this study are people who live in the Jakarta area, have an interest in buying halal bodycare products and are over or equal to 17 years old. The results of the study show that brand awareness has a positive and significant effect on brand image, brand awareness has a positive and significant effect on e-WOM, brand awareness has a positive and significant effect on brand trust, brand image has a positive and significant effect on purchase intention, e-WOM has no effect on purchase intention, and brand trust has a positive and significant effect on purchase intention.

In the context of modern organizations that increasingly demand high productivity, employees’ emotional well-being is often overlooked in organizational design. This study aims to explore how a humanistic approach can be integrated into organizational design to create a work environment that is not only efficient but also supportive of emotional well-being. Using a literature review method complemented by interviews and observations of workplace dynamics, this study finds that organizations still tend to adopt bureaucratic and technocratic approaches that neglect employees’ psychological dimensions. As a result, issues such as burnout, decreased motivation, and low work engagement emerge. The findings highlight the need for a paradigm shift in organizational design—from a purely structural system toward a humanistic design that considers emotional needs. This study emphasizes that emotional well-being must be positioned as a strategic element in organizational design, not merely as a supplementary effort. Thus, work effectiveness and emotional well-being can be sustainably aligned.

This study was conducted under the title “Development of Indonesian Language Learning Media Based on Animated Videos for Grade VII MTs Swasta Darul Ulum Budi Agung Descriptive Text Material,” which was motivated by low student motivation and understanding of descriptive text lessons. This situation occurred because attractive and interactive learning media were rarely used, causing students to tend to be passive in the learning process. The research methodology employed the Research and Development (R&D) method using the ADDIE development model, which includes Analysis, Design, Development, Implementation, and Evaluation. The research population consisted of students at Darul Ulum Budi Agung Private Islamic Junior High School, with a sample size of 30 students in the experimental group and 30 students in the control group. Data collection was conducted using interviews, tests, and questionnaires. Validation was provided by experts in the fields of content, media, and language. This study shows that the use of educational media in the form of animated videos falls under the category of highly suitable for use, both in terms of content and presentation. This media is capable of enhancing students' learning motivation, clarifying their understanding of descriptive text concepts, and creating a more engaging and interactive learning environment. In other words, the use of animated videos can serve as an innovative solution as a learning medium for Indonesian language, particularly descriptive text material, to improve the quality of education at MTs Swasta Darul Ulum Budi Agung.

PT Unilever Indonesia’s strategic application is examined through the Balanced Scorecard framework, focusing on four key perspectives: financial, customer, internal business processes, and learning and growth. The analysis reveals that while the company demonstrates strong financial performance, such as high ROI and ROE, challenges like declining annual profits and increasing liabilities signal the need for improved cost management and risk mitigation. Unilever's strategy emphasizes innovation and customer relationships, leveraging Total Quality Management (TQM) and continuous product enhancements. However, internal issues such as employee work culture, inadequate facilities, and employee satisfaction remain significant obstacles to organizational performance. The findings suggest a need for stronger employee engagement and workplace improvements, alongside enhanced financial sustainability strategies. Future research could explore how external factors, such as shifting market trends and government regulations, influence Unilever’s strategic decisions and overall success.

This research analyzes user sentiment reviews of the KAI Access application from Google Play Store to improve customer service at PT Kereta Api Indonesia. The study uses a Natural Language Processing (NLP) approach with the Latent Dirichlet Allocation (LDA) algorithm to extract main topics from 10,000 reviews collected from April 2024 to April 2025. Analysis results show 40.7% positive sentiment reviews and 49.3% negative. After data preprocessing through case folding, normalization, tokenization, stopword removal, and stemming, seven optimum topics were found from negative sentiment with a coherence score of 0.508343 and two optimum topics from positive sentiment with a coherence score of 0.511673. Analysis based on five service quality dimensions (tangibles, reliability, responsiveness, assurance, and empathy) reveals that the reliability dimension becomes the main issue, including system instability, transaction failures, login difficulties, and data inaccuracy. The responsiveness dimension is the second priority, with users expecting fast and responsive service to complaints. The results of this study provide recommendations for PT KAI to prioritize improvements in system reliability and responsiveness aspects to enhance the overall user experience, which will ultimately impact customer satisfaction and loyalty.
 
 

This article discusses efforts to optimize the production process at the motorcycle carburetor company "Mantri Karbu" through the application of transformation methods. In the automotive industry, production efficiency is key to enhancing competitiveness and meeting the ever-growing market demand. This study identifies various challenges faced by Mantri Karbu, including long production times, resource waste, and inconsistent product quality. By implementing transformation methods, which include workflow analysis, waste reduction, and employee skill enhancement, the company can improve productivity and operational efficiency. The results of this implementation show a significant increase in production cycle time, a reduction in operational costs, and an improvement in customer satisfaction. This article aims to provide insights for other companies in similar industries to adopt effective strategies for optimizing their production processes.

Education has a strategic role as a means of character formation, the dissemination of national values, and the strengthening of national integration in a multicultural society. In the context of Indonesia, which is rich in ethnic, cultural, and religious diversity, education functions as a medium for the transformation of Pancasila values and nationalism. This article aims to analyze the role of education in strengthening the dynamics of national integration through the literature review method of various scientific articles in the field of Civic Education (PKn). This research reveals that education and teachers, parents, and the community contribute to internalizing the values of tolerance, diversity, and national awareness. Citizenship, participatory, and inclusive education is the key to the success of dynamic and sustainable national integration. This article also suggests the enforcement of character education and the modification of the curriculum based on Pancasila values to strengthen the unity of the nation.

In the era of data-driven digital commerce, Artificial Intelligence (AI)-based product personalization has become a key strategy to enhance user experience and foster customer loyalty. However, in the Indonesian e-commerce landscape, there remains a lack of empirical understanding of how personalization systems influence long-term user engagement. This study investigates the impact of AI-driven product personalization on customer loyalty among Indonesian e-commerce users. Employing a mixed-methods approach, quantitative data were collected through an online survey of 150 active users, and qualitative insights were obtained from in-depth interviews with six informants. Statistical analysis using simple linear regression revealed that personalization significantly influences customer loyalty, with a beta coefficient of 0.653 (t = 8.241, p < 0.001) and an R² value of 0.567. Qualitative findings highlight user concerns over recommendation accuracy, interface overload, and repetitive suggestions, which affect emotional satisfaction and platform attachment. This research contributes to the growing body of knowledge on AI adoption in e-commerce by integrating behavioral and technological dimensions of loyalty formation. It also offers practical implications for designing more context-sensitive personalization systems that prioritize not only algorithmic precision but also user control and experience quality.

In the digital economy era, financial transparency has become a critical aspect for the sustainability and credibility of Micro, Small, and Medium Enterprises (MSMEs). Despite their substantial contribution to employment and economic growth, many MSMEs in Indonesia still rely on manual accounting systems, which limit the accuracy and traceability of financial reporting. This study aims to empirically examine the effect of cloud-based accounting automation on financial transparency among Indonesian MSMEs. Using a mixed-methods approach, the research collected quantitative data from 120 MSME respondents in Jakarta and West Java through structured questionnaires and qualitative data from six key informants through semi-structured interviews. The quantitative data were analyzed using simple linear regression, resulting in a coefficient of determination (R²) of 0.513 and a beta coefficient of 0.598 (p = 0.000), indicating a strong and significant influence of accounting automation on financial transparency. Qualitative findings also revealed improvements in real-time access, reporting accuracy, and transaction traceability. The study confirms that cloud-based digital accounting systems enhance financial transparency by enabling automated integration, audit trails, and timely reporting. These findings contribute to the literature on digital transformation in MSMEs and offer practical implications for policymakers, financial institutions, and software providers to accelerate technology adoption and improve financial governance in the MSME sector.

This study aims to analyze the effect of game-based learning on improving motor skills in early childhood. The method used is an experiment with a pretest-posttest design. The results of the study indicate that game-based learning can improve children's motor skills, such as movement coordination and body balance, as well as their social skills through interaction with peers