Analisis Pengaruh Viral Marketing dan Fasilitas Wisata terhadap Keputusan Berkunjung
(Nurlaila Riski, Nur Qurotul Nabila Atiqah, Mutiara Hafsari Hidayat, Farhan Isma Padilah)
DOI : 10.61132/jepi.v3i1.1179
- Volume: 3,
Issue: 1,
Sitasi : 0 03-Jan-2025
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| Last.06-Aug-2025
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This research aims to analyze the influence of viral marketing and tourist facilities on the decision to visit the Al-Jabar Mosque in Bandung. In today's digital era, viral marketing plays an important role in influencing the perceptions and interests of potential tourists through content that is quickly distributed on social media. On the other hand, adequate tourist facilities are a crucial factor that can increase satisfaction and encourage visitors to come or return to the Al-Jabar Mosque in Bandung. This research used a quantitative method with a survey approach involving 53 respondents who had visited the Al-Jabar Mosque in Bandung. Data analysis was carried out using multiple linear regression to measure the influence of the independent variables (viral marketing and tourist facilities) on the attachment variable (decision to visit). The research results show that viral marketing and tourist facilities simultaneously and partially have a positive and significant effect on the decision to visit. The aim of this research can be used by the management of the Al-Jabar Bandung Mosque in designing effective promotional strategies and improving the quality of facilities to attract more visitors to worship and travel.
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2025 |
Peningkatan Keterampilan Berbicara pada Mahasiswa S1 PGSD Unismuh Makassar: Tantangan dan Solusi dalam Pembelajaran
(St.Zulaikha Hidayat, Sulfasyah Sulfasyah, Besse Syukroni Baso)
DOI : 10.61132/yudistira.v3i1.1477
- Volume: 3,
Issue: 1,
Sitasi : 0 02-Jan-2025
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This article discusses improving speaking skills in undergraduate PGSD students at Muhammadiyah University of Makassar (Unismuh Makassar), especially in Advanced Indonesian Language Learning courses. This research aims to identify the challenges faced by students in improving their speaking skills and propose solutions that can be applied in the learning process. The method used is qualitative research with a case study approach, which involves observation, interviews and document analysis. The research results show that the main challenges faced by students are lack of self-confidence, limited vocabulary, and the inability to organize arguments systematically. The proposed solutions include the application of effective communication techniques, the use of technology-based learning media, and the habit of speaking in public to increase self-confidence. It is hoped that this research can make a positive contribution to the development of speaking skills of PGSD students at Unismuh Makassar, as well as becoming a reference for teaching Indonesian in tertiary institutions.
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2025 |
Analisis Safety Patrol Berbasis IPBR dan HIRARC Untuk Mengurangi Kecelakaan Kerja di Terminal Jamrud
(Rafdi Ma’ruf Satriya, Marina Kartikawati, Kalmah Kalmah, Ratna Hidayati)
DOI : 10.58192/ocean.v3i4.3171
- Volume: 3,
Issue: 4,
Sitasi : 0 31-Dec-2024
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PT Pelindo Multi Terminal is a company engaged in loading and unloading services for liquid bulk, dry bulk and containers. Hazard Identification, Risk Assessment and Risk Control (HIRARC) is a method for identifying potential hazards that exist in each type of work. The aim of this research is to determine hazard identification, risk assessment and risk control using the Hazard Identification, Risk Assessment and Risk Control (HIRARC) method at PT Pelindo Multi Terminal. Research was carried out on all aspects of each liquid bulk to dry bulk operation which have the potential to cause accidents and occupational health. Data collection techniques are field observation, interviews and documentation. Descriptive data analysis using the HIRARC model with comparison of the effectiveness of IBPR. The results of the research show that IPBR risk control in the low risk category shows an increase in the presentation of signs of success in risk control, in this case there is an increase in the low risk category by 55%, while HIRARC risk control in the low risk category shows an increase in the presentation of signs of success in risk control. , in this case there is an increase in the low risk category by 90%, in this case it can be seen that HIRARC is more effective in controlling work risks. PPE equipment is adjusted to the type of work being carried out because there are still inconsistencies in wearing PPE.
Keywords: Hazard Identification, Risk Assessment, Risk Control, HIRARC.
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2024 |
Enhancing Vocational Students’ Cognitive Skills in Computer Networking Through Augmented Reality
(Arif Hidayat, Yeri Sutopo, Nur Qudus)
DOI : 10.15294/jvce.v9i2.29564
- Volume: 9,
Issue: 2,
Sitasi : 0 31-Dec-2024
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This study aimed to develop and evaluate Augmented Reality (AR)-based learning media to enhance students’ cognitive abilities at State Vocational High School (SMK Negeri) 2 Pati, particularly in the subject of Computer Networking and the Internet. The research was motivated by low student achievement in meeting the Minimum Mastery Criteria (KKTP), which was primarily attributed to the continued reliance on traditional teaching methods and low student motivation. A research and development (R&D) approach was employed using the ADDIE model. The resulting AR media is an Android application that integrates text, audio, images, animations, interactive 3D objects, and simulations, and is in accordance with the Merdeka Curriculum. Expert evaluations showed a very high level of feasibility, with ratings of 94% from a subject matter expert and 91% from a media expert. These results were further supported by Aiken’s V index, which indicated very high validity for the material (0.921) and high validity for the media (0.881). A practicality test was conducted, revealing a high level of effectiveness, with a 94% approval rating from both teachers and students. Moreover, a pretest–posttest control group design demonstrated significant progress in learning outcomes. The experimental group achieved an average post-test score of 83.75, significantly higher than the control group’s 73.60. Based on the N-Gain test, the experimental group achieved an average gain of 65.52% (moderately effective), whereas the control group achieved only 38.75% (ineffective). This study contributes to the theories of learning transfer, connectivism, and heutagogy, and offers practical implications for vocational education in adopting innovative technologies.
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2024 |
Supplier Relationship Management in the Digital Age: Enhancing Supply Chain Resilience Through Blockchain Technology
(Edy Susanto, Sulartopo, Mohammad Hidayatul Holili, Gibson Manalu)
DOI : 10.51903/jmi.v3i3.58
- Volume: 3,
Issue: 3,
Sitasi : 0 30-Dec-2024
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Digital transformation has driven companies to enhance supply chain efficiency and resilience through innovative technologies. However, challenges such as a lack of transparency, low efficiency, and risks of operational disruptions remain significant barriers in Supplier Relationship Management (SRM). This study aims to explore the role of blockchain technology in improving transparency, trust, and supply chain resilience. Using a qualitative case study approach, data were collected through in-depth interviews with supply chain managers from three companies in Indonesia and supporting document analysis. The findings reveal that blockchain implementation enhances operational efficiency by up to 35%, reducing the average process cycle time from 10 days to 6 days. Additionally, transparency levels increased by 40%, reflected in the ability of supply chain participants to monitor information flow in real time. Trust among stakeholders also improved by 25%, attributed to encrypted data security and immutable transaction records. These findings confirm that blockchain strengthens supply chain resilience through three main dimensions: response, recovery, and adaptation. The contribution of this research lies in enriching the literature on the role of blockchain in SRM, particularly in the context of supply chain resilience. Furthermore, the results provide practical guidance for companies in designing blockchain implementation strategies to mitigate operational risks and enhance stakeholder collaboration
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2024 |
Teori Pengambilan Keputusan Pada UMKM Nyidam Duren Kertabumi
(Dita Novia Hidayat, Fahra Nurarsyifah, Intan Nur Zakiah, Mirah Sekar Arum, Ujang Suherman)
DOI : 10.61132/jbep.v2i1.753
- Volume: 2,
Issue: 1,
Sitasi : 0 30-Dec-2024
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This study discusses the theory of decision-making applied in the management of MSMEs, focusing on a case study of MSME Nyiidam Duren Kertabumi which is facing a crisis and almost going bankrupt. The right decision-making process is very important for business continuity, especially in situations full of uncertainty. This study aims to explore the obstacles faced by MSMEs in managing the workforce and identify decision-making steps that can be taken to save the business. Based on direct interviews with business managers, it was identified that one of the main obstacles was the inability of the workforce to meet company expectations. This study also analyzes the decision-making style and process used in dealing with the crisis, and provides recommendations for strategic steps that can be taken to improve business conditions. The results of this study indicate that rational and participatory decision-making, with a focus on workforce training, performance evaluation, and the application of digital technology, can be an effective solution in facing existing challenges.
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2024 |
Analisis Minat Beli Pedagang Terhadap Saus Tomat Mahkota
(Leni Leni, Rosa Winingsih, Syamsul Hidayat)
DOI : 10.58192/wawasan.v3i1.2866
- Volume: 3,
Issue: 1,
Sitasi : 0 28-Dec-2024
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This research aims to analyze traders' buying interest in Mahkota Tomato Sauce by focusing on the factors that influence purchasing decisions. The method used was a quantitative survey with a questionnaire distributed to 100 traders in the Jakarta area. The results showed that 78.7% of traders were very likely to recommend Crown Tomato Sauce to other traders, while another 21.3% were very unlikely to do so. Additionally, 74.1% of merchants are very willing to pay more for Crown Tomato Sauce if the quality is improved, while another 25.9% are very unwilling. Factors that influence traders' buying interest include product quality, price, packaging and availability. Consumers tend to prefer products with good quality and appropriate prices. Apart from that, attractive packaging and consistent product availability are also important considerations in purchasing decisions. Based on these findings, it is recommended that Mahkota Tomato Sauce manufacturers focus on improving product quality, adjusting competitive prices, attractive packaging designs, and ensuring consistent product availability on the market to increase traders' buying interest.
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2024 |
Pendekatan Technology Acceptance Model Untuk Mengidentifikasi Determinan Penggunaan E-wallet
(Hidayatul Kharimah, Rosyati, Dyah Nirmala Arum Janie)
DOI : 10.26623/jdsb.v26i2.
- Volume: 26,
Issue: 2,
Sitasi : 0 28-Dec-2024
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Penelitian ini dilatar belakangi oleh fenomena perkembangan teknologi yang semakin maju dengan alat pembayaran e-wallet sebagai inovasi transaksi elektronik. Tujuan dari penelitian ini untuk mengetahui pengaruh teori TAM yang terdiri dari persepsi manfaat, persepsi kemudahan, persepsi keamanan, dan persepsi risiko. Sedangkan sikap penggunaan sebagai variabel intervening terhadap minat penggunaan e-wallet.
Populasi dari penelitian ini adalah masyarakat umum di Kota Semarang dengan ketentuan individu pernah melakukan transaksi menggunakan e-wallet minimal satu kali transaksi. Sampel menggunakan metode purposive sampling dengan sampel berjumlah 162 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah model persamaan struktural dengan pendekatan varians atau berbasis komponen (variance based/component based structural) atau yang dikenal dengan sebutan Partial Least Square (PLS).
Hasil dari penelitian ini, persepsi manfaat dan persepsi kemudahan berpengaruh positif dan signifikan terhadap sikap penggunaan. Sedangkan persepsi keamanan berpengaruh positif namun tidak signifikan terhadap sikap penggunaan. Persepsi kemudahan berpengaruh langsung terhadap persepsi manfaat positif dan signifikan. Persepsi manfaat, persepsi keamanan, dan sikap penggunaan berpengaruh positif dan signifikan terhadap minat penggunaan. Sedangkan persepsi risiko berpengaruh negatif dan tidak signifikan terhadap minat penggunaan. Terdapat pengaruh tidak langsung positif dan tidak signifikan persepsi manfaat terhadap minat penggunaan melalui sikap penggunaan. Pengaruh tidak langsung positif dan signifikan persepsi kemudahan terhadap minat penggunaan melalui sikap penggunaan. Terdapat pengaruh tidak langsung positif dan signifikan persepsi kemudahan terhadap minat penggunaan melalui persepsi manfaat. Terdapat pengaruh tidak langsung positif dan tidak signifikan persepsi keamanan terhadap minat penggunaan melalui sikap penggunaan.
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2024 |
THE EFFECTIVENESS OF GROUP COUNSELING USING COGNITIVE RESTRUCTURING TECHNIQUES TO REDUCE PHUBBING BEHAVIOUR AT CHRISTIAN JUNIOR HIGH SCHOOL 1 SURAKARTA
(Elisabeth Sari Ditaningrum, Naharus Surur, Rian Rokhmad Hidayat)
DOI : 10.15294/jpk.v10i2.8863
- Volume: 10,
Issue: 2,
Sitasi : 0 26-Dec-2024
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| Last.10-Jul-2025
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Phubbing is a behavior that does not respect the other person by choosing to focus on playing with a smartphone when the other person invites him to communicate. Phubbing when done continuously will damage the quality of social relationships. The aimed of this research is to test the effectiveness of cognitive restructuring technique group counseling to eradicate phubbing behavior in class VIII students of SMP Kristen 1 Surakarta in the 2023/2024 academic year. This experimental study used Nonequivalent Control Group Design. The research subjects were 14 class VIII students of SMP Kristen 1 Surakarta who were divided into two groups, namely 7 students in the experimental group and 7 students in the control group. Data collection used a closed questionnaire on phubbing behavior to obtain pretest and posttest scores. The experimental group was given cognitive restructuring technique group counseling treatment and the control group was given group counseling without a specific approach and technique. Each group was given treatment for two meetings. The results of the analysis using the Mann Whitney test showed a significance value of 0.395 (0.395 > 0.05) on the pretest score, which means there is no significant difference in the initial condition of the pretest score of phubbing behavior, while the posttest score gets a significance value of 0.008 (0.008 <0.05) which means there is a significant difference from the posttest score between the experimental group and the control group. The difference in scores is the result of providing cognitive restructuring technique group counseling treatment to the experimental group. The Gain score results in the experimental group, namely an average of 7.85 and the control group an average of 3.14. It is known that the average gain score is higher in the experimental group that received cognitive restructuring technique group counseling treatment. This means that cognitive restructuring technique group counseling is effective in eradicating phubbing behavior.
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2024 |
Analisis Laporan Keuangan Perbandingan Kinerja Keuangan Perusahaan Manufaktur di Indonesia
(Ayu Asari, Aliatus Nurrochmah, Septiana Rozzi Rahmawati, Cholis Hidayati)
DOI : 10.61132/jbep.v1i4.727
- Volume: 1,
Issue: 4,
Sitasi : 0 24-Dec-2024
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This study compares the financial performance of three manufacturing companies in Indonesia, namely PT Intan Wijaya International Tbk, PT Duta Pertiwi Nusantara Tbk, and PT Madusari Murni Indah Tbk, during the 2019-2023 period. The analysis was conducted using liquidity, activity, solvency, profitability, and market ratios to evaluate the financial health of each company. The results show that PT Duta Pertiwi Nusantara Tbk excels in liquidity ratios (average current ratio of 3.92 and average quick ratio of 3.48) as well as operational efficiency on average age of receivables (46.06 days) and inventory turnover (17.68 times). Meanwhile, PT Madusari Murni Indah Tbk has the highest solvency ratio (average TIE of 48.2% and average Fixed Charge Coverage of 8.2), although its debt-to-asset burden is also greater (debt ratio of 33%). On the other hand, PT Intan Wijaya International Tbk performed best on profitability (average ROE of 61.4%) and effectiveness of total asset utilization (average total asset turnover of 0.91). However, all three companies face the challenge of ratio fluctuations due to the impact of the COVID-19 pandemic. This study is expected to provide important insights for stakeholders in making strategic decisions, as well as contribute to the literature of financial performance analysis of the manufacturing sector.
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2024 |