This study aims to analyze students' preferences toward the appeal of Megacoan from a societal perspective. A descriptive approach using a survey method was employed to collect data from university students across various institutions. The findings reveal that factors such as product innovation, marketing strategies, service quality, and brand image play a significant role in shaping students' preferences for Megacoan. Moreover, the influence of societal opinion is a crucial element that enhances the appeal of Megacoan among students. This study provides valuable insights for business practitioners to understand the preferences of the younger generation and to design more effective and relevant marketing strategies.

Literary works are expressions of the author's creativity that reflect the complexity of the author's life and the existing socio-cultural dynamics. Literary psychology functions to understand the psychological aspects contained in literary works, as well as how the author's background and experiences influence the process of creating the work. Drama as a performing art displays conflict, emotions, and interactions between characters that convey messages about social and cultural life. This study analyzes the drama "Ayahku Pulang" by Usmar Ismail, which raises emotional and social themes about the loss of a head of the family, and the psychological impact it has on family members. Abraham Maslow's psychological theory is used to analyze the psychological needs of the characters in this drama, focusing on the hierarchy of human needs, from physiological needs to achieving self-actualization. This study aims to provide insight into the relationship between psychology and literature and to enrich understanding of characters in literary works through a psychological approach.

Psychology is a scientific discipline that aims to understand human behavior. The differences in human behavior in response to the presence of stimulus have proven that every human being is unique and not the same, and their needs are different. No human being is the same psychologically even though their physical condition looks the same to the naked eye. This affects human abilities as well when faced with the source of the problem at hand. Every human being must constantly develop their competence, so as not to experience a mental crisis that can eventually lead to pathological disorders. Understanding human uniqueness especially in cognitive, affective, and psychomotor abilities will help in the smoothness of the counseling process. At SMAN 5 Tasikmalaya, the counseling process is not based on psychological theory alone, but depends on the student. How to approach students who have problems at this high school with one of the ways in each class there is 1 hour of counseling lessons a week, so that students do not have fear, but students become more courageous to consult the BK teacher.

The application of the Behaviorally Anchored Rating Scale (BARS) method in employee performance assessment has been shown to increase the objectivity and accuracy of evaluations in various organizations. The BARS method assesses performance based on specific behaviors related to a particular task, thereby reducing subjectivity in assessment. Recent research by Hia et al. (2024) shows that the integration of the BARS method with a web-based system can facilitate the process of assessing and reporting employee performance. In this study, the BARS method was applied to identify factors that affect employee performance, while the web-based system helped to summarize assessment data efficiently. In addition, research by Rouza and Yanto (2020) at Pasir Pengaraian University developed a web-based Employee Performance Assessment Information System (SIPENTAJA) using the BARS method. This system makes it easier for leaders to assess and report employee performance quickly and accurately. Thus, the application of the BARS method integrated with a web-based system at di PT XYZ, Indonesia, is expected to increase the objectivity of employee performance assessments,facilitate the evaluation process, and support better decision making in human resource management.

This study is about price trends in two traditional Indonesian food stalls between Warung Nasi Padang and Warteg. Based on a survey of 51 customers, they found that price differences can be caused by basic factors; operational costs, raw material prices and consumer preferences. The result of this study is that the characteristics of Nasi Padang can be seen in stable prices and competitive strategies, while the characteristics of Warteg are more affordable and flexible. This difference affects the management strategy, which provides suggestions to improve productivity and competitive pricing.
 

This study examines Chairil Anwar's poem "Diponegoro" from the perspective of literary sociology, focusing on the analysis of the values ??of struggle contained therein. This poem depicts the figure of Prince Diponegoro as a symbol of resistance against colonialism, which reflects the spirit of the Indonesian people's struggle during the colonial period. Through the approach of literary sociology according to Wellek and Warren. This analysis also pays attention to how Chairil Anwar uses the figure of Diponegoro to convey messages about courage, sacrifice, and steadfastness in fighting oppression. The results of the study show that the poem "Diponegoro" not only functions as an individual expression of the author, but also as a form of representation of the collective aspirations of the people who are fighting for independence. Thus, the values ??of struggle in this poem have strong social relevance, illustrating the relationship between literary works and the social dynamics around them.

Pekon Kampung Baru is a pekon with the majority of people having livelihoods as farmers, so that the community's economy only relies on agricultural products to meet their needs. Pekon Kampung Baru has tourism potential in the form of a waterfall that can be managed so that it becomes a competitive tourism to attract tourists and have an impact on improving the economy of the Pekon Kampung Baru community with a planned and structured management pattern so that the potential utilised can develop optimally. In this study the authors used methods of collecting, processing, and analysing data with the type of research that is qualitative. The data collection includes interviews, observation, and documentation. The process of community economic empowerment through the management of the Way Lalaan waterfall tourist attraction, there are several stages in it, namely the capacity building stage, and enrichment. the conclusion of managing the Way Lalaan waterfall tourist attraction through the Way Lalaan Tourism Awareness Group is carried out with the following four stages, namely: Capacity Building, Institutional Strengthening, and Provision of Economic Business Facilities.

This community service program aims to increase the mathematical literacy of Nurul Jadid High School students through an interactive tutoring program. Mathematical literacy is a student's ability to understand, analyze and solve mathematical problems in various contexts of daily life. Based on initial observations, it was found that many students had difficulty understanding basic mathematical concepts, so effective intervention was needed to improve their competence. The methods used in this program include the stages of identifying needs, preparing learning materials, implementing tutoring, and evaluating the success of the program. Tutoring is carried out interactively with a student-centered approach, where students are actively involved through discussions, group work and the use of digital learning media. In addition, intensive assistance is provided to help students overcome specific obstacles they face in learning mathematics. The program results show a significant increase in students' mathematical literacy skills, as measured through pre-test and post-test. Students are not only able to solve math problems better, but also show a deeper understanding of the concepts being taught. Apart from that, this program also increases students' learning motivation. In conclusion, this interactive tutoring program has proven to be effective in increasing the mathematical literacy of Nurul Jadid High School students. It is hoped that this program can become a model that can be replicated in other schools to help students develop better mathematics competencies

This study aims to analyze consumer behavior regarding the use of Sunsilk shampoo, including usage experience, duration, reasons for product choice, and customer satisfaction levels. A survey was conducted involving 93 respondents, addressing their experiences and preferences for Sunsilk shampoo. Results revealed that the majority of respondents have used Sunsilk, with product quality and affordable pricing being the primary reasons for their choice. The study also highlights areas for improvement to enhance customer loyalty and satisfaction, offering valuable insights for market strategies.

Mahar mitsil is a mahar that is not determined at the time of the marriage contract, but is adjusted to the value usually received by the wife's family. This study aims to examine the opinions of the imams of the madhhab regarding mahar mitsil not being a condition for kafa'ah. This study discusses how to apply mahar mitsil so that it does not become a condition for kafa'ah. The research method in this article is empirical juridical. By using an empirical juridical approach, this study examines theories, concepts, and the Quran and Hadith related to mahar mitsil. Mahar mitsil according to Imam Syafi'i and Imam Maliki is not a condition for kafa'ah. Kafa'ah here is more related to equality in terms of religion and lineage. While mahar mitsil according to Imam Hanafi is part of the conditions for kafa'ah. However, mahar is very important, although mahar does not become a barrier to the validity of the marriage contract if the conditions for marriage are met.