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Analytics

Budi, M. Arief Setia

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to influence customer experience and trust on repurchase intention e-market place and its impact on consumer loyalty: a case study on shopee. The population in this study were all Shopee consumers in Banda Aceh City. The sample collection technique in this study was purposive sampling. So that the number of respondents was 250 people. Data were collected by distributing questionnaires online which were linked to a google form. Data were measured using a Likert scale and analyzed using SEM AMOS. The test results concluded that Customer Experience, Trust, Repurchase Intention, and Shopee Consumer Loyalty on Shopee were running well; Customer experience affects repurchase intention; Trust affects repurchase intention; Customer experience affects consumer loyalty; Trust affects consumer loyalty; Repurchase intention affects consumer loyalty; Repurchase intention partially mediates the effect of customer experience on consumer loyalty; and Repurchase intention partially mediates the effect of trust on consumer loyalty. The results of this test explain that the loyalty increase model for Shopee consumers in Banda Aceh City is a function of increasing consumer repurchase interest, increasing customer experience, and strengthening trust in the Shopee brand

Ika Kartika

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

This research was conducted at Payung Auto Solution. The purpose of this study was to determine and analyze the influence of brand image and price on customer loyalty of paying auto solution. The population numbered 138 customers while the sample in this study were: which amounted to 102 customers. The sampling technique used is simple random sampling. Data collection techniques are by distributing questionnaires, interviews and documentation studies. Data analysis uses multiple linear regression analysis. The conclusion in the study that Brand Image has a positive and significant effect on customer loyalty of Payung Auto Solution Medan car spare parts. Price has a positive and significant effect on customer loyalty of Payung Auto Solution Medan car spare parts. Brand Image and Price have a positive and significant effect on customer loyalty of Payung Auto Solution Medan car spare parts. Adjusted R Square is: equal to 0.266 means Brand Image and Price can explain Customer Loyalty of 26.6% and the remaining 73.4% is influenced by other variables outside of this research such as: promotion, service, product innovation and so on.

Kusuma, Manda Dina; Zahra, Ria Faizaul; Kusuma, Manda Dina; Zahra, Ria Faizaul

JUISI : Jurnal Ilmiah Sistem Informasi 2025 LPPM Universitas Sains dan Teknologi Komputer

Transformasi digital di sektor publik telah menjadi prioritas strategis bagi pemerintah Indonesia untuk meningkatkan kualitas pelayanan publik. Sistem Informasi Terintegrasi (IIS) diterapkan untuk menyederhanakan proses administrasi, mempercepat aliran informasi, dan meminimalkan redundansi data antar instansi pemerintah. Namun, kualitas layanan yang diberikan oleh sistem ini tidak selalu memenuhi ekspektasi pengguna, yang berpotensi memengaruhi kepuasan dan loyalitas pengguna. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan IIS terhadap kepuasan pengguna, menilai dampak kepuasan terhadap loyalitas pengguna, serta mengidentifikasi dimensi kualitas layanan yang paling signifikan dalam memengaruhi hasil tersebut. Penelitian ini menggunakan pendekatan mixed methods dengan desain explanatory sequential (QUAN→qual). Data kuantitatif dikumpulkan melalui survei terstruktur berbasis skala Likert dari 60 responden, termasuk pegawai pemerintah yang terlibat dalam operasional sistem di berbagai instansi. Analisis data dilakukan menggunakan PLS-SEM untuk mengevaluasi validitas pengukuran dan menguji hubungan struktural, termasuk kepuasan sebagai variabel mediasi. Data kualitatif diperoleh melalui wawancara mendalam dengan informan kunci untuk mengkontekstualisasikan temuan kuantitatif dan menggali pengalaman pengguna secara detail. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh signifikan terhadap kepuasan pengguna, dengan keandalan, kemudahan penggunaan, keamanan, dan interoperabilitas menjadi dimensi paling penting. Peningkatan kepuasan selanjutnya memperkuat loyalitas pengguna, baik dalam hal penggunaan sistem berulang maupun rekomendasi kepada rekan kerja. Penelitian ini memberikan kontribusi teoretis dengan memperluas penerapan model SERVQUAL dan DeLone & McLean pada sistem informasi publik terintegrasi. Secara praktis, penelitian ini memberikan rekomendasi berbasis bukti bagi pembuat kebijakan dan pengelola sistem untuk meningkatkan kualitas layanan dan pengalaman pengguna, sehingga adopsi IIS di instansi pemerintah menjadi lebih efektif, responsif, dan berkelanjutan.

Maria Magdalena; Wahju Wulandari; Mulyono Mulyono

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In this area service is very important with many people who use it to travel far or near or just send package. Data analysis using path analysis with the help of SPSS 27 and SmartPLS 4.0 software. The results of the study indicate 1) there is no significant effect of service quality on customer satisfaction 2) there is a significant effect of customer relationship management on customer satisfaction 3) there is a significant effect of customer satisfaction on customer loyalty 4) there is an effect of service quality on customer loyalty 5) there is an insignificant effect of customer relationship management on customer loyalty 6) there is an insignificant effect of service quality on customer loyalty through customer satisfaction 7) there is a significant effect of customer relationship management on customer loyalty through customer loyalty.

Dea Anugrah Putri; Zulfina Adriani; Wahyu Juari

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Employee loyalty is an important factor in the sustainability and productivity of a company. This research aims to analyze the efforts made by PT. Jambi Regional Development Bank in increasing employee loyalty and its implications for company productivity.The research method used is a qualitative method. Data was collected through interviews with employees of the credit division of PT. Jambi Regional Development Bank and documentation studies. The research results show that there is a positive and significant relationship between efforts to increase employee loyalty and company productivity. Factors such as increased welfare, career development, a conducive work environment, and effective internal communication play an important role in increasing employee loyalty. The higher the level of employee loyalty, the higher the level of productivity achieved by the company. The implication of this research is that companies need to continue to develop strategies to maintain and increase employee loyalty in order to achieve optimal levels of productivity. The recommendations provided include improving the incentive system, increasing employee involvement in decision making, and providing ongoing training programs.

Saikha Nabila Hasna; Dyah Wiji Puspita Sari; Retno Issroviatiningrum

Jurnal Ilmu Keperawatan dan Kebidanan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Sharia nursing is often applied in health services with Islamic standards which aim to maintain boundaries between members of the opposite sex and respect religious values. This practice is expected to increase patient satisfaction and loyalty, especially those who are predominantly Muslim. To prevent errors, hospitals and medical personnel need to prepare service standards and have a good understanding of sharia nursing. This study aims to analyze whether there is a correlation between sharia nursing and patient loyalty. This is a quantitative research with a cross-sectional approach. Data collection using a questionnaire. Population in this study amounted to 749 people. This study used 260 respondents using non-probability sampling techniques with purposive sampling methods. Data obtained were processed using the Spearman rank test. Results of this study indicate that the majority of respondents to sharia nursing are in the high category with a total of 230 (88.5%) respondents, while patient loyalty with the most respondents is in the high category with a total of 242 (93.1%) respondents. results of the statistical test obtained a p-value: 0.000 with a closeness of 0.456 which means that there is a correlation between sharia nursing and patient loyalty with a strong level of closeness. There is a significant correlation between sharia nursing and patient loyalty with (p-value <0.05).

Shinta Aprilia Dewanti; Widi Wahyudi

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to examine the influence of organizational culture, work environment, and leadership style on loyalty in Volunteers Teaching of the Jakarta Window Community. Sampling in this study used the slovin formula for 86 respondents. Data was collected through a questionnaire with a Likert scale processed using Microsoft Excel 2013 and SPSS version 22. The research method used is multiple linear regression. The results of this study show that Organizational Culture has a significant effect on Loyalty, while Work Environment and Leadership Style have no effect and are not significant to Loyalty.

Hidayatullah, Mahdi; Hairul Hatami; Achmad Fauziannor

Jurnal Kajian dan Penalaran Ilmu Manajemen 2025 CV. Aksara Global Akademia

Penelitian ini menyoroti tantangan retensi karyawan Generasi Z di Indonesia, yang memiliki preferensi kerja berbeda dari generasi sebelumnya. Dengan menggunakan Systematic Literature Review (SLR) dari 35 penelitian antara 2013-2024, ditemukan bahwa fleksibilitas kerja, pengembangan karier, kompensasi yang kompetitif, dan budaya organisasi yang mendukung inovasi adalah faktor utama yang meningkatkan loyalitas Generasi Z. Perusahaan yang menawarkan lingkungan kerja fleksibel, sistem kompensasi berbasis penghargaan, serta program pelatihan dan mentoring berbasis teknologi lebih efektif dalam mempertahankan karyawan muda. Disarankan agar organisasi mengadopsi kebijakan retensi adaptif, termasuk program kesejahteraan mental, kepemimpinan transparan, dan optimalisasi teknologi digital. Penelitian lebih lanjut diperlukan untuk mengeksplorasi peran mentoring, kesejahteraan mental, dan dampak platform kerja digital dalam meningkatkan keterikatan karyawan Generasi Z.

Kheyla Trinanda Agustina; Syaiful Anwar

JURNAL RISET MANAJEMEN (JURMA) 2025 Institut Teknologi dan Bisnis (ITB) Semarang

This research aims to examine the role of job satisfaction in mediating the influence of the work environment and workload on employee loyalty, a study in the compliance division of PT Permodalan Nasional Madani, South Jakarta. The method used is descriptive quantitative using a questionnaire. The analysis technique used in this research is Path Analysis. Sampling in this study used nonprobability sampling techniques and used the census or total method.  with a total sample of 38 respondents. Data was collected through a questionnaire with an interval scale which was processed using Microsoft Excel 2019 software and SmartPLS version 4.1.0.2. The results of this research show that work environment variables have no effect on employee loyalty. The workload variable has a positive and significant effect on employee loyalty. The job satisfaction variable has a positive and significant effect on employee loyalty. Work environment variables have a positive and significant effect on job satisfaction. The workload variable has a positive and significant effect on job satisfaction. The job satisfaction variable is able to mediate the work environment variable on employee loyalty. The job satisfaction variable is not able to mediate workload on employee loyalty. This research examines the important role of management in creating a conducive work environment.

Chintya Ones Charli; Syifa Syai Ramadhani; Arya Garin Nugraha; Rini Desriyanti; Ainil Husna Chan

JURNAL RISET MANAJEMEN (JURMA) 2025 Institut Teknologi dan Bisnis (ITB) Semarang

The aim of this research is to analyze the influence of service quality and satisfaction on customer loyalty with product innovation as an intervening variable with a sample of 50 at Aciak Mart, Padang City, West Sumatra. This type of research is explanatory research. The method used is data collection using a questionnaire. SmartPls analysis method.

Hesti Widyastuti; R. Taufiq Nur Muftiyanto; Indra Hastuti

Jurnal Pemimpin Bisnis Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This research aims to analyze the influence of Service Quality and Price on Customer Loyalty at Red Chilies Hotel Solo. The method used in this research is quantitative with data collected through questionnaires to hotel customers and processed using SPSS 26. The total number of respondents was 99 people. The data analysis techniques applied include validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, coefficient of determination, and F and T tests to determine the relationship between variables. The research results show that Service Quality (X1) and Price (X2)  have an effect on Customer Loyalty (Y), proven through a significant T test of more than 0.05 and a calculated r value that is greater than r table 1.661.

Naufal Azrial Darmawan

Journal of Management and Social Sciences (JIMAS) 2025 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Every organization needs to have the right strategy to survive in carrying out its operational activities. Employee loyalty has attracted much attention because it is the expectation that motivated and loyal employees will act in the best interests of the organization. This research aims to determine the influence of work motivation, job satisfaction, and work environment on employee loyalty at CIMB Niaga Bank, South Jakarta. The respondents for this research were 125 respondents with criteria based on gender aged 17 - 55 who worked at CIMB Niaga Bank, South Jakarta in the last 3 months. The analysis method used is Multiple Linear Regression. The research results parcial show that work motivation has a significant effect on employee loyalty, job satisfaction has a significant effect on employee loyalty and the work environment has no effect on employee loyalty. Then simultaneously work motivation, job satisfaction and work environment have a significant effect on employee loyalty.

Lucki Hidayanto; Enjum Jumhana; Dendi Subardi

Master Manajemen 2025 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

The existence of a positive work culture has a very important role in increasing loyalty towards employees in a company. A very supportive work environment and effective communication can create a very conducive culture. This research aims to analyze how a positive work culture can influence employee loyalty. And what strategies can be implemented in a company that aims to build a better work environment. By implementing a positive work culture, this company can increase employee retention and create an effective environment.

Mangunsong, Ikhwanda Buyung; Irawan, Muhammmad Dedi

Dinamik 2025 Universitas Stikubank

Penelitian ini bertujuan untuk mengembangkan sistem pemilihan supplier yang efektif dengan menggunakan metode TOPSIS dan pendekatan Rapid Application Development (RAD). CV. Berjaya Jaya Abadi, sebuah perusahaan kontraktor yang bergerak di bidang penyediaan berbagai jenis cat, menghadapi tantangan dalam memilih supplier terbaik di antara beberapa alternatif. Metode TOPSIS digunakan karena kemampuannya untuk memberikan hasil yang lebih objektif berdasarkan kriteria yang telah ditetapkan, dibandingkan dengan metode subjektif yang sebelumnya digunakan oleh perusahaan., mengalami kesulitan dalam menentukan supplier terbaik di antara banyak pilihan yang tersedia. Oleh karena itu, penelitian ini bertujuan untuk mengembangkan sistem pemilihan supplier menggunakan metode TOPSIS yang diimplementasikan melalui pendekatan Rapid Application Development (RAD). Sistem ini dirancang untuk mempermudah pengambilan keputusan dalam memilih supplier dengan mempertimbangkan enam kriteria utama, yaitu Pengiriman, Sejarah Kinerja, Harga, Kualitas, Loyalitas, dan Pelayanan. Hasil penelitian menunjukkan bahwa sistem yang dikembangkan dapat memberikan peringkat supplier berdasarkan kriteria yang telah ditentukan, sehingga dapat membantu perusahaan dalam memilih supplier yang paling sesuai dengan kebutuhan. Metode RAD yang digunakan dalam pengembangan sistem juga terbukti efektif dalam mempercepat proses perancangan dan implementasi sistem. Dengan pengujian Black Box Testing, sistem yang dibangun menunjukkan hasil yang memuaskan dalam mendukung pengambilan keputusan di perusahaan.

Angelly Pratiwi; Nurbaiti, Nurbaiti; Muhammad Ikhsan Harahap

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this research is to determine the influence of employee roles (Attitude, Attention and Action) on achieving customer loyalty at PT. North Sumatra Bank Medan Karya Sharia Branch Office. The influence of employee roles (Attitude, Attention and Action) has a positive effect on achieving customer loyalty at PT. North Sumatra Bank Medan Karya Sharia Branch Office. Quantitative research is research that uses data in the form of numbers. This shows that (Attitude, Attention and Action) have a positive effect on achieving customer loyalty at PT. North Sumatra Bank Medan Karya Sharia Branch Office. (Attitude, Attention and Action) has an influence of 98.4% on achieving customer loyalty at PT. North Sumatra Bank Medan Karya Sharia Branch Office. Meanwhile, 1.6% is influenced by other factors not included in the regression model. The significance of the variables (Attitude, Attention and Action) is 0.000, which is less than the significant value level used, namely 0.05. The attitude variable is 26.116, the value is above the research value, namely 1.984. The Attention variable is 7.708, the value is above the research value, namely 1.984. The Action variable is 8.256, the value is above the research value, namely 1.984.

Muhamad Iirshan

Jurnal Mahasiswa Ilmu Kesehatan 2025 STIKes Ibnu Sina Ajibarang

Penelitian ini mengeksplorasi pentingnya keterampilan komunikasi apoteker dalam membangun kepercayaan dan loyalitas pasien di Papua Selatan, dengan fokus pada Apotek Shan Farma di Merauke. Temuan awal menunjukkan bahwa faktor budaya, seperti tingkat kepercayaan dan budaya kesehatan di Papua, memengaruhi efektivitas komunikasi apoteker sehingga tidak optimal dalam pelayanan. Pendekatan kualitatif dengan studi fenomenologi digunakan, melibatkan wawancara mendalam dengan apoteker di Apotek Shan Farma Merauke dan observasi partisipatif. Analisis tematik digunakan untuk menggali pola, tema, dan makna dari data kualitatif, dengan mengacu pada temuan dari studi literatur dalam jurnal "Pengaruh Keterampilan Komunikasi Apoteker di Banyumas Terhadap Tingkat Kepercayaan dan Loyalitas Masyarakat Batur". Tujuan pembahasan ini adalah untuk memberikan pemahaman yang lebih mendalam tentang pentingnya keterampilan komunikasi apoteker dalam konteks budaya yang berbeda dan membuat pelayanan yang optimal, dengan fokus pada Papua Selatan. Hasilnya diharapkan dapat menjadi dasar untuk pengembangan kebijakan yang lebih efektif dalam meningkatkan kesehatan masyarakat. 

Dinda Aprilya; Desriyeni Desriyeni

Jurnal Nakula : Pusat Ilmu Pendidikan, Bahasa dan Ilmu Sosial 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The purpose of this study is to describe: (1) Customer Relationship Management (CRM) at Andalas University Library; (2) user loyalty at Andalas University Library; (3) the effect of Customer Relationship Management (CRM) on user loyalty at Andalas University Library. This type of research is quantitative with a descriptive method. The population in this study were all visitors to Andalas University Library as of 2023, totaling 140,928 and a sample of 100 people. Sampling using simple random sampling technique. Data analysis was carried out through the stages of examination, tabulation, and drawing conclusions. The results of the study indicate that: (1) the implementation of Customer Relationship Management (CRM) at Andalas University Library has been implemented well, this can be seen from the responses given by respondents who stated that the completeness of technology-based services at Andalas University Library is relatively complete and makes it easier for users to get the books or references they need. In addition, the service process involving officers and users can be carried out quickly and accurately, in addition, the Andalas University library has also been supported by officers who are creative, responsive and able to serve the needs of users; (2) the level of loyalty of users who visit the Andalas University library is also relatively high, this can be seen from the existence of repeat purchases that occur repeatedly, in addition, users have a high level of retention, this can be seen from their actions to always want to visit the library almost every day, in addition, users are also concluded to have a high level of referrals, this can be seen from the number of respondents who choose to agree to invite friends to come and read books at the Andalas University Library; (3) according to the results of the hypothesis testing through the t-statistic test, it was found that Customer Relationship Management (CRM) has a positive and significant effect on user loyalty in visiting the Andalas University Library. These findings indicate that the better the implementation of Customer Relationship Management (CRM) felt by users, the more their loyalty will increase. The results obtained at the first hypothesis testing stage are in line with the proposed hypothesis, so the first hypothesis is accepted.

Salsabila Nur Fadiyah; Munawaroh Munawaroh

Master Manajemen 2025 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Human Resource Management (HRM) plays a strategic role in supporting the increase in customer loyalty as one of the indicators of business success. Customer loyalty is not only influenced by the quality of products or services, but also by the interactions carried out by employees in various business lines, such as customer service, sales, and marketing. Customer service-oriented employee training is an important aspect of this strategy. By providing the right training, employees can better understand a customer's needs, respond effectively, and create a positive, memorable experience. In addition, the development of a corporate culture that focuses on superior service and employee empowerment also contributes to increased work motivation, which has a direct impact on the quality of interactions with customers.

Vera Maria; Afrian Setiawan; Agung Farrel Ramdhani; Finanti Ayu Fadhillah; Naswha Nurika Putri

JURNAL RISET MANAJEMEN (JURMA) 2025 Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to identify the satisfaction and loyalty of Dkriuk Fried Chicken customers to financial services (QRIS) in the Serang and Tangerang areas. QRIS payment services greatly facilitate customers in payment transactions. This research uses quantitative methods by administering questionnaires to Dkriuk Fried Chikencustomers. Data from questionnaires that have been collected are analyzed using a descriptive statistical analysis approach to determine the level of customer satisfaction and loyalty to QRIS payment services at Dkriuk businesses in the Tangerang - Serang area. The results showed that QRIS payment services at the Dkriuk Fried Chiken business had a positive impact on its customers. Customer satisfaction with QRIS payment services can be seen from the ease of paying and customer loyalty can be seen from their sense of security in payment.

Yasin Yasin; Asih Susanti Putri; Wanda Nabilatuzzahro; Pupung Purnamasari

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this study was to analyse the effect of brand image and price on customer loyalty of Mie Gacoan in Lippo. The method used was a questionnaire distributed to 100 respondents. The results of the analysis show that brand image is good for price and customer loyalty. This research recommends Mie Gacoan to maintain its brand image and consider an attractive pricing strategy.