Analisis Manajemen Sumber Daya Manusia Guna Meningkatkan Loyalitas Pelanggan

Salsabila Nur Fadiyah ; Munawaroh Munawaroh
Master Manajemen 📅 2025 Vol 3, No 1 🔗 DOI: 10.59603/masman.v3i1.716
Abstract
Human Resource Management (HRM) plays a strategic role in supporting the increase in customer loyalty as one of the indicators of business success. Customer loyalty is not only influenced by the quality of products or services, but also by the interactions carried out by employees in various business lines, such as customer service, sales, and marketing. Customer service-oriented employee training is an important aspect of this strategy. By providing the right training, employees can better understand a customer's needs, respond effectively, and create a positive, memorable experience. In addition, the development of a corporate culture that focuses on superior service and employee empowerment also contributes to increased work motivation, which has a direct impact on the quality of interactions with customers.
Keywords
Human Resource Management; Customer Loyalty; Customer Service
How to Cite

Salsabila Nur Fadiyah & Munawaroh Munawaroh (2025). Analisis Manajemen Sumber Daya Manusia Guna Meningkatkan Loyalitas Pelanggan. Master Manajemen, 3(1). https://doi.org/10.59603/masman.v3i1.716

Salsabila Nur Fadiyah; Munawaroh Munawaroh, "Analisis Manajemen Sumber Daya Manusia Guna Meningkatkan Loyalitas Pelanggan," Master Manajemen, vol. 3, no. 1, 2025.

Salsabila Nur Fadiyah; Munawaroh Munawaroh. "Analisis Manajemen Sumber Daya Manusia Guna Meningkatkan Loyalitas Pelanggan." Master Manajemen, vol. 3, no. 1, 2025.

Salsabila Nur Fadiyah; Munawaroh Munawaroh. "Analisis Manajemen Sumber Daya Manusia Guna Meningkatkan Loyalitas Pelanggan." Master Manajemen 3, no. 1 (2025).

Salsabila Nur Fadiyah & Munawaroh Munawaroh (2025) 'Analisis Manajemen Sumber Daya Manusia Guna Meningkatkan Loyalitas Pelanggan', Master Manajemen, 3(1). doi: 10.59603/masman.v3i1.716.

Salsabila Nur Fadiyah; Munawaroh Munawaroh. Analisis Manajemen Sumber Daya Manusia Guna Meningkatkan Loyalitas Pelanggan. Master Manajemen. 2025;3(1).

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