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Karin Aurani; Nana Dyki Dirbawanto

Jurnal Manajemen Bisnis Era Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Currently, the beauty care industry is experiencing significant sales growth. However, in 2022, the number of monthly web visits to Sociolla decreased. High perceived risk can make consumers hesitant to make purchases. Similarly, online customer reviews can greatly impact consumer confidence. This study aims to determine the effect of online customer reviews and perceived risk on purchasing decisions for Sociolla consumers in Medan city. The research employed a quantitative approach with an associative design. The study focused on Sociolla application users in Medan City, with a sample size of 96 respondents selected through non-probability purposive sampling.  Primary data was collected through direct distribution of questionnaires, while secondary data was obtained through literature review. The study results suggest that online customer reviews have a significant positive impact on purchasing decisions. The t-count value of 4.478 (>1.985) and a significance value of 0.000 (<0.05) indicate this. Additionally, perceived risk also has a significant positive effect on purchasing decisions, with a t-count value of 2.049 (>1.985) and a significance value of 0.043 (<0.05), and a regression coefficient value of 0.134. During simultaneous testing, the variable of online customer reviews and perceived risk have a combined effect with a level of influence of 21.3%. The remaining 78.7% is influenced by factors outside the scope of this study.

Achmad Reza Adyatama

Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri 2024 Asosiasi Riset Ilmu Teknik Indonesia

Sales of coffee drinks from opening stands at bazaars and through social media have fluctuated. In November the target was exceeded. However, from December to April the target was not met. Based on these obstacles, there is a need for sales innovation that will increase sales of Aroma Kahuripan coffee drinks. This research uses qualitative research. After processing the data using ISM Professional software, the results showed that the obstacles that occurred in Aroma Kahuripan sales were unfriendly customer service and unattractive marketing. Apart from that, there are main actors in the sales process, namely marketing staff and baristas.    

Yeny Novita Fitriani; Joanne Andre Toy Penga; Muhammad Yasin

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

A strategy that focuses on the manufacturing industry is a route taken by businesses to realize long-term goals through developing habits and routines based on performance. Manufacturing or processing industries contribute more than 31 percent to the East Java economy. The strategic orientation of Surabaya city manufacturing companies includes customer care, competitor orientation, coordination between functions, and technology orientation. In 2016, the Indonesian manufacturing sector experienced an upward trend, which shows that manufacturing industry players are optimistic about facing future economic conditions. The manufacturing industry in Indonesia is an important industry for economic development because it has There is quite a large potential to increase the workforce, provide an increase in the value of raw materials, as well as increase sources of foreign exchange.  

Hamdah Istifha Dinia; Haniyyah Laura Balqis; Wilman Aprilian Nurrahman; Merin Ananda; Nurul Nabila +2 more

Jurnal Manajemen Bisnis Era Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Service Quality is fulfilling customer needs by offering products and services that exceed customer expectations, so that they can satisfy customer desires. Prima Freshmart, which is the object of this research, is a retail store that plays a crucial role in meeting people's needs. The aim of this research is to evaluate the level of customer satisfaction with the services provided at Prima Freshmart. The method used is the Service Quality Method (Servqual), this method can identify the service criteria expected by customers. Research on 97 respondents at Prima Freshmart SV IPB showed valid values ​​in measuring service levels. The results of analysis using Servqual show an average gap of -0.175. The attribute that has the biggest gap is being fast in providing promo information, so there is a need to improve in providing promo information quickly to customers.

Diah Ayu Ningrum; Ramadhan Rizal Rahman; Witya Syamaratul Jannah; Mochammad Ikhsan; Khoirul Aziz Husyairi +1 more

Jurnal Manajemen Bisnis Era Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of micro, small and medium enterprises (MSMEs) is currently growing, with the existence of these MSMEs it can encourage Indonesian economic activities, and has a significant influence. One indicator that these MSMEs are progressing or developing is by assessing how satisfied consumers are in getting their satisfaction in purchasing products. Therefore, this study aims to assess how the level of consumer satisfaction in purchasing ayam penyet sangar products, this study uses the Customer Satifisfication Index (CSI) method. in the results of the calculations that have been carried out, there are final results that show a CSI value of 85.13% which indicates a very satisfied indicator. with the results obtained, this business is in accordance with what is expected by consumers because of the value of the calculation results.

Muhammad Adzmy Nur Yansyah; Hilda Hilda; Fakhrina Fakhrina

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this study is to determine the influence, Customer Intimacy and Customer Experience on Customer Loyalty at Bank Muamalat KCP Baturaja.This study used primary data with a quantitative approach. Classical assumption testing techniques, and hypothesis testing using IBM SPSS 26 statistical analysis. The results of this study show that Increasing Customer Intimacy has a postive effect on Customer Loyalty (1,822>1,661), while Customer Experience has a significant positive effect on Customer Loyalty (7,931> 1,661). Increase Customer Bonding, Customer Intimacy and Customer Experience simultaneously (35,448> 3,09).

Fera Valentina; Sutianingsih Sutianingsih; Agustin Diah Nurbaiti; Prisella Putri Octaviyani

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the contemporary digital era, marketing methods have undergone significant changes along with the increasing use of online technology. In this case, live streaming, content marketing, and online customer reviews have become more important components in business marketing strategies aimed at influencing consumer decisions. This study aims to explore the ways in which these three factors influence customer decisions. The study results show how big an impact live streaming, content marketing, and online customer reviews have on purchasing decisions. Studies show that a company's ability to influence consumer decisions increases with how well the company integrates content marketing with live streaming, and online customer reviews have a significant influence. These findings show how important it is for companies to monitor and manage these variables to influence more consumer decisions in the digital era.

Az Zahra, Nabila Rahmania; Farelia Amarnita Putri; Marcella Magdhalena Erlely; Kayla Nuzulul Fitri; Sephia Anggira Putri

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research explores how service quality (servicescape) at Prima Freshmart, Sekolah Vokasi IPB University, affects customer satisfaction. Researchers surveyed 100 customers to gauge their perceptions of service quality and satisfaction. The results indicate that servicescape, as a whole, positively influences customer satisfaction. Among the servicescape dimensions, attentiveness and reliability emerged as the most influential. This suggests that customers value caring and dependable attitudes from the staff at Prima Freshmart. In conclusion, servicescape is a crucial factor for Prima Freshmart to consider in boosting customer satisfaction. Management should prioritize enhancing service quality, particularly regarding staff attentiveness and reliability, to cultivate a more satisfied customer base and encourage repeat business at Prima Freshmart.

Prisella Putri Octaviyani; Sutianingsih; Fera Valentina; Agustin Diah Nurbaiti

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This theoretical review aims to explore the potential influence of free shipping, customer experience, and perceived risk on repurchase intentions in the context of e-commerce. e-commerce has experienced significant growth globally, emphasizing the need to understand the factors that influence consumer repurchase behavior. Based on existing literature, this paper examines the theoretical basis and research results regarding the influence of free shipping interest, customer experience, and risk perception and their potential impact on consumers' willingness to repurchase on e-commerce platforms. This review highlights the importance of the factors free shipping, customer experience and risk perception in shaping consumer behavior and suggests avenues for future empirical research to validate the proposed relationships. Understanding these dynamics can help e-commerce businesses in formulating effective marketing strategies to increase customer retention and loyalty.

Karolus Wulla Rato; Oktaviana Dopi; Arisius Adi Papa; Gresensia Kalli; Mextisoni A. Twoputra Talu +1 more

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2024 Asosiasi Riset Ilmu Teknik Indonesia

Sumba Kitchen offers a variety of food menus. Not just local specialty food. There is also a menu of Indonesian food such as meatballs, rawon, fried noodles and processed sea fish. There are also western dishes such as pizza, burgers and spaghetti. So for those of you who find it difficult or afraid to enjoy new dishes, you can choose Indonesian and Western menus which are already familiar to your tongue, this could be a solution. Another interesting thing apart from opening a restaurant and cafe, the owner of Dapur Sumba also opened a bakery called Galaxy Bakeries. So for tourists who want to buy snacks to snack on while traveling or who intend to buy souvenirs for people at home, you can buy them here. Dapur Sumba also provides HR (Human Resources) who are qualified to provide services in restaurants, cafes and bakeries. . The human resources prepared by the owner of Dapur Sumba are in the form of (reliability, responsiveness and empathy). This research aims to analyze the influence of service quality on customer satisfaction. There are three hypotheses developed in this research, namely: 1) Customer quality has a positive effect on customer satisfaction. Data collection method is through distributing questionnaires to respondents directly. The respondents in this research were Sumba Kitchen customers. The number of questionnaires distributed was 98. The test technique used uses a validity test and a reliability test. Testing the first and second hypotheses uses a simple linear regression test. The research results show that service quality has a positive and significant effect on customer satisfaction.

Trianda Lestari; Syahrando Muhti; Reky Yuliansyah

Doktrin: Jurnal Dunia Ilmu Hukum dan Politik 2024 International Forum of Researchers and Lecturers

BSI is one of the banks that experienced hacking and attacks from irresponsible parties. Lockbit threatened BSI to immediately contact him to carry out negotiations regarding 1.5 TB of customer data which was threatened with being disseminated if BSI did not fulfill its request by the specified time limit. given. In the end, this happened because the given time limit had passed, there was a lockbit post showing a link connected to banking data. This case has certainly become the center of attention, because BSI is still reluctant to provide further information regarding customer data leaks and personal data protection has not been provided. This research method uses a normative legal method which refers to statutory regulations and related sources. The legal theory used is the theory of legal certainty, to see how certain banks provide responsibility for protecting customers' personal data as regulated in banking law. So researchers can also find the title in the article entitled Banking Responsibility in protecting personal data of bank customers due to hacking BSI case study

Selsa Dharma Wulan

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In helping MSMEs, businesses, entrepreneurship, and others to enter the digital economy and be able to compete with foreign countries, namely by implementing e-commerce or electronic commerce. The presence of e-commerce plays an important role in this 5.0 revolution era and the State's ability to manage e-commerce can have an impact on the nation's competitiveness. However, we still find that many businesses, MSMEs and so on are still reluctant to use e-commerce with the opinion that e-commerce is a fraudulent business and there are still many people who don't know the role and benefits of e-commerce. The type of research in this article is descriptive qualitative research with a literature review methodology. This writing explains that there are benefits and challenges to e-commerce itself. The benefit of e-commerce is that there are several online applications, making it easier for consumers to shop, so consumers don't need to come to the destination area where the shop is located. One of the challenges is how to maintain customer privacy, security and trust

Fika Arum Septiana; Erwin Syahputra; Rike Kusuma Wardhani

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine partially and simultaneously the independent variables Product Completeness, Price and Service Quality on the dependent variable customer loyalty at Dina Swalayan (Cv. Anugerah Maju Sejahtera) Plosoharjo Pace Nganjuk. The type of research used is quantitative research with a survey method which is carried out to find numerical data as a medium for processing research data using statistical tests. The research population is all customers who have made purchases with a total population over three months, namely an estimated 870 customers. The sampling technique used was the Non Probability sampling method with a sample size of 90 respondents. The data sources for this research are primary data and secondary data by taking questionnaires directly to customers. The methods used in carrying out the analysis are validity, reliability, classical assumptions, multiple regression, T test, F test, coefficient of determination R2. The results of the research show: There is a partial influence of product completeness (X1) on customer loyalty (Y) by showing that the t test results obtained a Sig value. 0.000 < 0.005 then H0 is rejected and Ha is accepted. The partial influence of price (X2) on customer loyalty (Y) by showing the results of the t test obtained a Sig value. 0.000 < 0.05 then H0 is rejected and Ha is accepted. The partial influence of service quality (X3) on customer loyalty (Y) shows that the t test results obtained a Sig value. 0.000 < 0.05 then H0 is rejected and Ha is accepted. The simultaneous influence of product completeness (X1), price (X2), and service quality (X3) on customer loyalty by showing the F test results obtained a Sig value. 0.000 < 0.05.    

Junaidi Junaidi; Amalia Wahyuni

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to examine: about the function of Human Resource Management (HRM) in a company in increasing customer satisfaction, especially for patients at Sultan Agung Islamic Hospital Banjarbaru. The research design is a qualitative research which is a type of field survey research and a type of research whose findings are not obtained through statistical procedures or other forms of calculation. The results showed that human resource management is very influential on the satisfaction of visitors or patients at the Islamic Hospital Sultan Agung Banjarbaru, the results of the study obtained from several dimensions, namely: reliability, responsiveness, assurance, empathy, physical appearance. And from these results indicate that the informants are not satisfied with the dimensions of reliability, responsiveness, empathy and physical appearance due to queuing problems, health workers do not provide good explanations and understanding, doctors pay less attention when providing services. Meanwhile, informants who are satisfied only with the guarantee variable because the service they get is very good and the doctor is able to assure the patient's recovery, provides a sense of security, is friendly, polite and gentle.      

Yuliana Yuliana; Hilda Hilda; Fakhrina Fakhrina

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The main problem in this thesis is that in the last few months JNT Express Palembang branch has often experienced a decline in sales and also complaints from customers about the many problems that occur in the service felt by consumers such as problems with late delivery of goods, shipments that cannot be tracked, damage to goods to loss of delivery packages. These complaints were obtained from the Internet Media. The purpose of this discussion is to find out the Implementation of Risk Management in the Delivery of Goods at JNT Express Palembang Branch Services and Islamic Economic Review on Risk Management in the Delivery of JNT Express Palembang Branch Services. This research is a field research. By using qualitative methods. This research uses informants consisting of 6 people, namely 1 Leader, 1 Admin, 1 Courier and 3 JNT Palembang Branch Consumers. This research was conducted at JNT Ekpress, Jl. Sultan M. Mansyur, Bukit Lama, Kec. Ilir Barat I. Palembang City. While the data collection method in this study is in the form of observation, interviews, documentation. Based on the results of the study. Risks in shipping JNT goods are Social, Physical, Customer and Competition factors. The obstacles are delays, wrong addresses, damage and loss of goods. To prevent or minimize the occurrence of risks, JNT issues Standard Delivery Terms (SSP). Review of Islamic Economics on Risk Management in the Delivery of Goods Services JNT Express Palembang Branch is not contrary to Islam.

Inka Prilla Syahreza; Nurmina Nurmina

Jurnal Publikasi Ilmu Psikologi. 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

The development of the specialty coffee trade is currently transforming towards cafes or coffee shops. Coffee shops are in great demand among various age groups, from teenagers to adults. It is believed that psychological comfort can be found in coffee shops. This research is a quantitative study which aims to see the influence of Psychological Comfort on Customer Satisfaction of Coffee Shops in Padang City. The number of respondents in this study was 101 people using a purposive sampling technique. Data were analyzed using simple regression analysis. The research results show that there is an influence of Psychological Comfort on Coffee Shop Customer Satisfaction in Padang City.

Jelita Rabbani; Faleri Dharma Putri

International Journal of Communication, Tourism, and Social Economic Trends 2024 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

The use of foreign languages as greetings at Restaurants Chung Gi Wa in Bandung reflects a smart communications strategy in the hospitality industry . In the context of globalization and customers diversification , using Korean as a foreigner language in greetings offers significant impacts on the restaurant's image , staff-customer interactions , and overalls customers experience . This research employs a qualitative method to analyze how the use of foreign languages , particularly Korean , influences customers perceptions of the restaurants . The findings indicate that using Korean creates an authentic and consistent image with the restaurant's theme , enhancing the appeal for customers seeking a genuine Korean culinary experience . Moreover , staff-customer interactions are positive affected by using foreign languages as greetings , fostering closer and more personalized relationships .

Muh. Alip Azhar Alwi; Hakzah Hakzah; Andi Bustan Didi

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2024 Asosiasi Riset Ilmu Teknik Indonesia

Passenger comfort in using public transportation is the main factor in satisfaction with the transportation services used. This lack of satisfaction will affect the use of transportation services which will reduce the income from transportation services. The aim of this research is to determine the characteristics, level of passenger/customer satisfaction based on (reliability, assurance, tangibles, empathy, responsiveness) and factors that influence the level of passenger satisfaction. This research uses a quantitative method, which was carried out in September-November 2022 at a tourist bus shelter in Tana Toraja Regency using SPSS analysis. The results of the research show that the analysis of 5 dimensions, namely tangibles (physical evidence) 0.131, reliability (reliability) 0.084, responsiveness (responsiveness) 0.082, confidence (belief) 0.117, empathy (attention) 0.0120. The most influential factor is the tangibles dimension (physical evidence), which is 0.131.

Muhammad Khoiri Muslim; Ayudyah Eka Apsari

Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri 2024 Asosiasi Riset Ilmu Teknik Indonesia

The development of the automotive world is currently growing rapidly, in achieving the company's goals to produce the quality of products that are in accordance with the customer's expectations. Companies must be able to create products with good quality, so that companies are able to compete in the market and can develop their business. There are many methods that discuss quality with their own characteristics. This study aims to analyze the implementation of production quality spare production of four-wheeled vehicles, especially the component number 5761 at PT Adyawinsa Stamping Industrials. The method applied in this study was the Statistical Quality Control (SQC) method. A quality control analysis was carried out using ventral statistical tools in the form of checking sheet, histogram, control chart, pareto chart, causal diagrams due to, recording the diagram, and stratification. The results of this study indicate that the product quality at PT Adyawinsa Stamping Industriales is still found in product disability. Main factors that influence product disability include due to human factors, machines, methods, materials, and environment.

Yayuk Zulaikah; Akhyak Akhyak; Asy’aril Muhajir; Nur Effendi; Liatul Rohmah

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

The purpose of writing this article is to understand the philosophy of quality and quality of education. Library research is research carried out by reviewing various journals and related reference books. The results of his research show that Quality is a philosophy and methodology that helps institutions to plan changes and set agendas in the face of excessive external pressures. the philosophy of quality has changed and no longer refers to the classical view. This change can be seen from the quality orientation which refers to consumer needs and criteria. The quality philosophy generally adopted today is that product quality is not only determined by the producer but is determined by the consumer (customer). Education quality is the ability of educational institutions and systems to empower educational resources to improve quality in accordance with educational expectations or goals through an effective educational process. The scope of educational quality cannot be separated from three models, namely: input, process and output. In efforts to improve quality using this model, there are several criteria and characteristics that must be met in each scope. Above the national education standards, there are eight (8) things that must be considered to create quality education, namely Content Standards, Process Standards, Educator and Education Personnel Standards, Facilities and Infrastructure Standards, Management Standards, Financing Standards and Educational Assessment Standards.