Use of Foreign Language as Greeting in Restaurants, Especially Chung Gi Wa Restaurant Bandung

Jelita Rabbani ; Faleri Dharma Putri
International Journal of Communication, Tourism, a... 📅 2024 Vol 1, No 3 🔗 DOI: 10.62951/momat.v1i3.21
Abstract
The use of foreign languages as greetings at Restaurants Chung Gi Wa in Bandung reflects a smart communications strategy in the hospitality industry . In the context of globalization and customers diversification , using Korean as a foreigner language in greetings offers significant impacts on the restaurant's image , staff-customer interactions , and overalls customers experience . This research employs a qualitative method to analyze how the use of foreign languages , particularly Korean , influences customers perceptions of the restaurants . The findings indicate that using Korean creates an authentic and consistent image with the restaurant's theme , enhancing the appeal for customers seeking a genuine Korean culinary experience . Moreover , staff-customer interactions are positive affected by using foreign languages as greetings , fostering closer and more personalized relationships .
Keywords
Foreign Language; Greeting; Culinary; Restaurant
How to Cite

Jelita Rabbani & Faleri Dharma Putri (2024). Use of Foreign Language as Greeting in Restaurants, Especially Chung Gi Wa Restaurant Bandung. International Journal of Communication, Tourism, and Social Economic Trends, 1(3). https://doi.org/10.62951/momat.v1i3.21

Jelita Rabbani; Faleri Dharma Putri, "Use of Foreign Language as Greeting in Restaurants, Especially Chung Gi Wa Restaurant Bandung," International Journal of Communication, Tourism, and Social Economic Trends, vol. 1, no. 3, 2024.

Jelita Rabbani; Faleri Dharma Putri. "Use of Foreign Language as Greeting in Restaurants, Especially Chung Gi Wa Restaurant Bandung." International Journal of Communication, Tourism, and Social Economic Trends, vol. 1, no. 3, 2024.

Jelita Rabbani; Faleri Dharma Putri. "Use of Foreign Language as Greeting in Restaurants, Especially Chung Gi Wa Restaurant Bandung." International Journal of Communication, Tourism, and Social Economic Trends 1, no. 3 (2024).

Jelita Rabbani & Faleri Dharma Putri (2024) 'Use of Foreign Language as Greeting in Restaurants, Especially Chung Gi Wa Restaurant Bandung', International Journal of Communication, Tourism, and Social Economic Trends, 1(3). doi: 10.62951/momat.v1i3.21.

Jelita Rabbani; Faleri Dharma Putri. Use of Foreign Language as Greeting in Restaurants, Especially Chung Gi Wa Restaurant Bandung. International Journal of Communication, Tourism, and Social Economic Trends. 2024;1(3).

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