📅 20 May 2024
DOI: 10.61132/manufaktur.v2i2.320
Inovasi Peningkatan Penjualan Minuman Kopi Aroma Kahuripan Menggunakan Metode Interpretive Structular Modelling (ISM)
Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri
Asosiasi Riset Ilmu Teknik Indonesia (ARITEKIN)
📄 Abstract
Sales of coffee drinks from opening stands at bazaars and through social media have fluctuated. In November the target was exceeded. However, from December to April the target was not met. Based on these obstacles, there is a need for sales innovation that will increase sales of Aroma Kahuripan coffee drinks. This research uses qualitative research. After processing the data using ISM Professional software, the results showed that the obstacles that occurred in Aroma Kahuripan sales were unfriendly customer service and unattractive marketing. Apart from that, there are main actors in the sales process, namely marketing staff and baristas.
🔖 Keywords
#Innovation; Coffee; Interpretive Structural Modeling
ℹ️ Informasi Publikasi
Tanggal Publikasi
20 May 2024
Volume / Nomor / Tahun
Volume 2, Nomor 2, Tahun 2024
📝 HOW TO CITE
Achmad Reza Adyatama, "Inovasi Peningkatan Penjualan Minuman Kopi Aroma Kahuripan Menggunakan Metode Interpretive Structular Modelling (ISM)," Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri, vol. 2, no. 2, May. 2024.
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