Analisis Kualitas Pelayanan Menggunakan Metode Service Quality (Servqual): Studi Kasus Prima Freshmart SV IPB

Hamdah Istifha Dinia ; Haniyyah Laura Balqis ; Wilman Aprilian Nurrahman ; Merin Ananda ; Nurul Nabila ; Khoirul Aziz Husyairi ; Tina Nur Ainun
Jurnal Manajemen Bisnis Era Digital 📅 2024 Vol 1, No 2 🔗 DOI: 10.61132/jumabedi.v1i2.98
Abstract
Service Quality is fulfilling customer needs by offering products and services that exceed customer expectations, so that they can satisfy customer desires. Prima Freshmart, which is the object of this research, is a retail store that plays a crucial role in meeting people's needs. The aim of this research is to evaluate the level of customer satisfaction with the services provided at Prima Freshmart. The method used is the Service Quality Method (Servqual), this method can identify the service criteria expected by customers. Research on 97 respondents at Prima Freshmart SV IPB showed valid values ​​in measuring service levels. The results of analysis using Servqual show an average gap of -0.175. The attribute that has the biggest gap is being fast in providing promo information, so there is a need to improve in providing promo information quickly to customers.
Keywords
Customer Satisfaction; Service; Prima Freshmart SV IPB; Service Quality
How to Cite

Hamdah Istifha Dinia, et al. (2024). Analisis Kualitas Pelayanan Menggunakan Metode Service Quality (Servqual): Studi Kasus Prima Freshmart SV IPB. Jurnal Manajemen Bisnis Era Digital, 1(2). https://doi.org/10.61132/jumabedi.v1i2.98

Hamdah Istifha Dinia; Haniyyah Laura Balqis; Wilman Aprilian Nurrahman; Merin Ananda; Nurul Nabila; Khoirul Aziz Husyairi; Tina Nur Ainun, "Analisis Kualitas Pelayanan Menggunakan Metode Service Quality (Servqual): Studi Kasus Prima Freshmart SV IPB," Jurnal Manajemen Bisnis Era Digital, vol. 1, no. 2, 2024.

Hamdah Istifha Dinia; Haniyyah Laura Balqis; Wilman Aprilian Nurrahman; Merin Ananda; Nurul Nabila; Khoirul Aziz Husyairi; Tina Nur Ainun. "Analisis Kualitas Pelayanan Menggunakan Metode Service Quality (Servqual): Studi Kasus Prima Freshmart SV IPB." Jurnal Manajemen Bisnis Era Digital, vol. 1, no. 2, 2024.

Hamdah Istifha Dinia; Haniyyah Laura Balqis; Wilman Aprilian Nurrahman; Merin Ananda; Nurul Nabila; Khoirul Aziz Husyairi; Tina Nur Ainun. "Analisis Kualitas Pelayanan Menggunakan Metode Service Quality (Servqual): Studi Kasus Prima Freshmart SV IPB." Jurnal Manajemen Bisnis Era Digital 1, no. 2 (2024).

Hamdah Istifha Dinia, et al. (2024) 'Analisis Kualitas Pelayanan Menggunakan Metode Service Quality (Servqual): Studi Kasus Prima Freshmart SV IPB', Jurnal Manajemen Bisnis Era Digital, 1(2). doi: 10.61132/jumabedi.v1i2.98.

Hamdah Istifha Dinia; Haniyyah Laura Balqis; Wilman Aprilian Nurrahman; Merin Ananda; Nurul Nabila; Khoirul Aziz Husyairi; Tina Nur Ainun. Analisis Kualitas Pelayanan Menggunakan Metode Service Quality (Servqual): Studi Kasus Prima Freshmart SV IPB. Jurnal Manajemen Bisnis Era Digital. 2024;1(2).

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