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The aim of this research is to determine the effectiveness of promotions on the level of sales of halo card products at PT. TELKOMSEL Sul-sel Makassar. The sample in this research is total promotional cost data and sales level data.  The analytical method used is correlation coefficient, linear regression. This shows that there is a very strong and positive relationship between the amount of promotional costs and the increase in the number of halo card sales. This can be seen below, namely r = 0.99. This is based on if r is equal to 1 or close to 1, the relationship between X and Y is very strong and positive..

The aim of the research is to determine the influence of service policy, demand and price on product improvement at PT. Indo Brush Utama in Makassar, South Sulawesi Province. And to find out the most dominant factors that influence product improvement at PT. Indo Brush Utama in Makassar, South Sulawesi Province. The research method used is a quantitative research method. Simultaneously shows that service policy factors (X1), demand (X2), and price (X3) have a significant effect on product sales in marketing at PT. Indo Brush Utama in Makassar. Partially, the price policy factor (X3) has a dominant influence on product sales, followed by service and demand factors in the sales of this company's products. This shows that the more varied the price policy factor increases product sales at PT. Indo Brush Utama in Makassar.

The purpose of this study was to determine the Effect of Discipline, Competence and Motivation on Employee Performance in Three District Offices in Maros Regency. The population in this study were employees at three district offices in Maros who were random, where the sample was 51 employees. The analysis method used is multiple linear regression.The results showed that simultaneously all independent variables consisting of discipline, competence, and motivation have a positive and significant effect on employee performance in three sub-district offices in Pangkep Regency. Partially the independent variables of discipline and motivation have a positive and significant effect, while the independent variable of competence has no positive and significant effect.

This research aims to explore sustainable digital marketing strategies suitable for Micro, Small, and Medium Enterprises (MSMEs). The study employs a descriptive research model, utilizing purposive sampling to select participants with extensive experience in digital marketing within MSMEs. Data collection techniques include semi-structured interviews and content analysis of relevant literature. Thematic analysis will be employed to analyze the data, identifying patterns and themes related to effective sustainable digital marketing practices for MSMEs. The study anticipates uncovering insights into innovative and environmentally conscious digital marketing approaches that can be adopted by MSMEs to enhance their competitiveness while minimizing environmental impact.

This research aims to investigate the integration of ethical business practices and AI-driven marketing strategies for product branding within Micro, Small, and Medium Enterprises (MSMEs). The study adopts a qualitative approach, utilizing semi-structured interviews and content analysis. A purposive sampling technique will be employed to select participants from diverse MSMEs. Data will be analyzed thematically to identify patterns and insights regarding the implementation and impact of ethical practices and AI-driven marketing on branding strategies. The findings are expected to provide nuanced understandings of the challenges, opportunities, and outcomes associated with integrating ethical principles and AI technologies in MSMEs' branding endeavors, offering valuable insights for both practitioners and scholars in the field of marketing and business ethics.

This article analyzes how corporate governance practices influence financial performance in companies within emerging economies. Using data from firms in Asia and Africa, the research examines the impact of board composition, audit quality, and transparency on profitability and shareholder value. Findings indicate that robust corporate governance practices contribute to better financial outcomes, enhancing the stability and attractiveness of companies in emerging markets.

This study explores the determinants of tax compliance among Small and Medium Enterprises (SMEs), focusing on factors such as financial literacy, regulatory environment, and perceived fairness of the tax system. Through a survey of SMEs across various industries, the research reveals that higher levels of financial literacy and a supportive regulatory environment encourage tax compliance. The study offers recommendations for policymakers to improve tax compliance rates among SMEs.

This article examines how digital transformation, including the use of big data, Internet of Things (IoT), and blockchain, enhances supply chain efficiency. Focusing on the retail and manufacturing sectors, the study reveals that digital tools improve visibility, reduce delays, and optimize inventory management. The findings suggest that digital transformation is essential for businesses aiming to increase agility and resilience in a globalized supply chain.

This paper explores the role of Corporate Social Responsibility (CSR) in building brand loyalty among consumers in emerging markets. Using case studies from companies in Latin America and Southeast Asia, the research analyzes how CSR initiatives influence consumer perceptions, trust, and loyalty. The study finds that effective CSR programs can enhance brand loyalty, particularly among socially conscious consumers, providing valuable insights for companies operating in emerging economies.

This study investigates how different leadership styles, such as transformational and transactional, affect employee motivation and organizational performance within the service sector. Through a survey of service-based organizations, the research highlights the relationship between leadership approach, employee satisfaction, and overall productivity. Findings suggest that transformational leadership significantly enhances motivation and performance, offering a strategic advantage in a competitive market.

This study aims to describe the oral communication language model used by students who frequently play online games. Analyze student communication behavior while playing online games by examining it based on the values of Islamic Religious Education. This study uses a qualitative research approach with the type of field research, namely research that aims to understand the phenomena experienced by the research subjects thoroughly through descriptions in the form of words in natural conditions. The study was conducted at SMP Negeri 1 Depapre, Jayapura Regency with a focus on knowing student communication behavior, use of study time, learning motivation, and the ability to control emotions while playing online games reviewed from the values of Islamic Religious Education. Data collection was carried out through observation, interviews, and documentation with researchers. Data analysis techniques used an interactive analysis model. Based on the results of the study, students of SMP N.1 Depapre are very fond of playing online games so that they spend more time playing than studying and socializing. This has an impact on their behavior, such as using harsh language, not respecting time, low learning motivation, and difficulty controlling emotions, which are not in accordance with the values of Islamic Religious Education. Solutions to overcome negative behavior due to online games require cooperation between parents, schools, and the community. Parents limit playing time, schools provide supervision and education, and communities provide positive activities so that children do not become too dependent on online games.

The study examines Keraton Ismahayana Landak as a national cultural heritage reflecting the glory of the Landak Kingdom in the past. Located in Desa Raja, near Ngabang city, the palace captivates with its beauty and artistic richness. A holistic approach was used for data collection through observation, interviews, and documentation to reveal the aesthetic value of the palace, including its physical aspects and decorative motifs. The unique architectural form and traditional Malay motifs portray the richness of nature, artist creativity, and ancestral wisdom. Keraton Ismahayana Landak stands as a silent witness to past civilizations and local wisdom, emphasizing the importance of preserving Indonesia's cultural heritage and art

This project focuses on the significant role of the gaming industry as an agent for spreading popular culture and global lifestyle from various countries, as well as its potential impact on local culture. Especially in the Indonesian market, the penetration of foreign cultures through digital platforms has become a phenomenon that has an impact on local cultural identity. However, as a successful example, Japan in promoting its traditional culture through media such as games, anime, and other products, provides inspiration for an approach that has the potential to strengthen the sustainability of local culture. This design aims to explain how character design in the game industry can be adopted as a tool to introduce and describe cultural values, myths, and philosophies of the East Kalimantan Dayak tribe. This approach will involve developing character designs that take references from the traditions and local wisdom of the Dayak tribe. The design will be a means of providing a unique and engaging visual experience, while simultaneously responding to concerns about the preservation of traditional culture. The methodology used in this research is a design thinking approach with a 5W+1H analysis approach. These design steps would result in a character called "Uyau Man Kan," which has its roots in the traditional folklore of the Dayak people of East Kalimantan. This character is not only a visual manifestation of the culture, but also a bridge for a deeper understanding of the cultural heritage of the Dayak tribe.

Padang Photo Sports is a photography service business in the field of sports. All types of sports can be documented by Padang Photo Sports such as basketball, volleyball, badminton, table tennis, futsal, and soccer. The purpose of designing Padang Photo Sports Visual Identity is to inform the public, especially those who like to play sports, that in Padang there are the latest photography services in the field of sports. The method applied to the design of Padang Photo Sports Visual Identity uses the 4D design method which stands for Define, Design, Develop, Disseminate to develop the design and uses the SWOT Analysis method which stands for Strengths, Weaknesses, Opportunities, and Threats to make it easier to find the value of a business and service. The orientation of the development of this Visual Identity design idea includes supporting media Stationery, Social media and Gift/merchandise. It is hoped that the design of this Visual Identity can help create opportunities and public awareness of photography services in the field of sports so that the design results can be right on target, effective, and communicative.

The purpose of this work is to convey a message by visualizing negative behavior in the form of women's insecurity with the object of make-up tools that are metaphorized in contemporary painting. The method of creating works using an art consortium through five stages, namely, the preparation stage (observation and exploration), the elaboration stage (searching and collecting references), the synthesis stage (application of main ideas), the realization of concepts (making works), and the completion stage (artist report and final work exhibition). So that the realization of ten works that the author made with the theme of feelings of insecurity, the resulting works are 9 works with a size of 120x100 cm and 1 work with a size of 150x100 cm, with the titles lipatan, keinginan, paksaan, apakah aku sudah berbeda?, logika, kenyataan, pengangggu, penyamaran, mencoba, dan obsesi.

The illustrated story book The Legend of Harau Valley is a book designed by bringing folklore from Harau. This comic book was created to preserve local folklore and become a medium for introducing folklore to the younger generation. Currently, the younger generation's interest in culture is decreasing, so many people don't know the story about this legend. With this design, it is hoped that the Legend of Harau Valley will be increasingly recognized by the wider community so that it becomes a regional identity and its sustainability is maintained. The illustrations in this design use a semi-realist and full color illustration style to make it more easily accepted and liked by the younger generation. The method used in designing this picture book is the glass box method based on data obtained through observation, interviews, literature studies and documentation of the folklore The Legend of Harau Valley. In the problem solving process, 5W+1H analysis is used. This design resulted in a main media in the form of a picture story book entitled "The Legend of the Creation of the Harau Valley". Supporting media options used are bookmarks, e-books, x-banners, hand fans, mini notebooks, posters and tote bags.  

Books are one of the media that provide various information and knowledge on each page. Picture storybooks are among the most popular media for children because they contain interesting illustrations. Most regions in Indonesia have folklores or legends that contain strong local cultural elements, one of which is the legend of Goa Putri. At this time the legend of Goa Putri is conveyed through the signboard in front of the entrance to the Goa Putri Destination which has faded due to weather factors. In addition, the legend of Goa Putri is still conveyed orally by parents to their children from generation to generation without any supporting media. So the need for visual communication media to convey the legend of Goa Putri in the form of Pictures Book as a medium of information that can increase knowledge about existing local cultures. Therefore, this design is used to get a design concept and create a picture story based on the visualization of the legend of the Goa Putri the Paper Cut Digital style that applies Shading, silhouette style, Perception of depth and detailing. The method used in the design of the Glass Box method and for data analysis using the 5W + 1H method. In this design, in addition to the picture book as the main media, there are supporting media presented in the form of E-Book media, Paper Cut Shadow Box, Poster, Tote Bag, Pouch, Sticker, and Bookmark.

BW Courier was founded in 2019 as a service for picking up goods, online motorcycle taxis, delivering food, documents, and others. BW Kurir has the opportunity to make it easier for the people of Lubuk Basung Around in their daily lives. The problem finding from BW Kurir is having an inconsistent logo, color and typography as its visual identity. These problems make BW Kurir difficult to recognize by the local community, therefore this design aims to design a visual identity that is conceptualized and has a philosophy. The design uses the Glass Box method so that it is able to produce a visual identity that is consistent or easy to recognize, enhances the brand, and facilitates promotion. BW Kurir's visual identity includes logograms, logotypes, taglines, and colors that will be used in various media in the form of manual books, shopping invoices, motions, delivery bags, courier jackets, courier helmets, paper bags, x-banners, posters and feeds. Instagram.

This study aims to find out and describe how the implementation of learning traditional Minangkabau music material at UNP Laboratory Development High School. This type of research is qualitative research using descriptive methods. Data collection techniques are carried out through literature studies, interviews, observations, and documentation. Data analysis techniques are collecting data, classifying data, analyzing data, describing data and inferring data. The results showed that the lack of appropriate strategies and learning methods used by teachers. The strategy used by teachers in the learning process is an expository strategy, in the implementation of this expository strategy teachers use textbooks, references and other auxiliary media, but this strategy is not effectively used in learning because not all students are comfortable for learning that is only spoken. The method used in this learning is the lecture method, where learning is delivered by telling stories so as to make students feel bored and sleepy during learning, and it seems that the teacher has not been able to vary the method that is suitable for the implementation of traditional Minangkabau music learning which in fact in the delivery of learning can use several methods for the smooth achievement of the desired learning objectives.

This study aims to determine and describe the Implementation of Cultural Arts (Music) Learning Singing Material Based on the Independent Curriculum Class VII B SMP Unp Laboratory Development. This type of research is qualitative, with a descriptive approach. Research instruments are researchers themselves and are assisted by supporting instruments such as stationery, cameras and mobile phones. Data collection techniques are carried out through literature study, observation, interviews and documentation. Data analysis techniques are collecting data, classifying data, clarifying data, analyzing data, describing data and inferring data. The results showed that learning planning has not been fully guided by the teaching modules in the independent curriculum, the impact of these conditions, the learning outcomes of students are still not optimal. Then, at the stage of implementing learning, it has not been carried out optimally because when carrying out learning the teacher is not fully guided by the teaching modules made. Assessments, methods and learning strategies used by teachers have not been implemented in accordance with the stage of cultural arts learning outcomes based on the independent curriculum. Teachers who are too fixated on the material and lack of teacher intervention in the learning process of students Furthermore, at the evaluation stage, a full summative assessment has not been carried out, such as teachers do not do.