Examining the Impact of Corporate Social Responsibility on Brand Loyalty in Emerging Markets

Rina Aisyah ; Amirul Faiz
International Journal of Economics, Management and... 📅 2023 Vol 1, No 1 🔗 DOI: 10.61132/ijema.v1i1.317
Abstract
This paper explores the role of Corporate Social Responsibility (CSR) in building brand loyalty among consumers in emerging markets. Using case studies from companies in Latin America and Southeast Asia, the research analyzes how CSR initiatives influence consumer perceptions, trust, and loyalty. The study finds that effective CSR programs can enhance brand loyalty, particularly among socially conscious consumers, providing valuable insights for companies operating in emerging economies.
Keywords
Corporate Social Responsibility; brand loyalty; emerging markets; consumer perceptions; trust; socially conscious consumers
How to Cite

Rina Aisyah & Amirul Faiz (2023). Examining the Impact of Corporate Social Responsibility on Brand Loyalty in Emerging Markets. International Journal of Economics, Management and Accounting, 1(1). https://doi.org/10.61132/ijema.v1i1.317

Rina Aisyah; Amirul Faiz, "Examining the Impact of Corporate Social Responsibility on Brand Loyalty in Emerging Markets," International Journal of Economics, Management and Accounting, vol. 1, no. 1, 2023.

Rina Aisyah; Amirul Faiz. "Examining the Impact of Corporate Social Responsibility on Brand Loyalty in Emerging Markets." International Journal of Economics, Management and Accounting, vol. 1, no. 1, 2023.

Rina Aisyah; Amirul Faiz. "Examining the Impact of Corporate Social Responsibility on Brand Loyalty in Emerging Markets." International Journal of Economics, Management and Accounting 1, no. 1 (2023).

Rina Aisyah & Amirul Faiz (2023) 'Examining the Impact of Corporate Social Responsibility on Brand Loyalty in Emerging Markets', International Journal of Economics, Management and Accounting, 1(1). doi: 10.61132/ijema.v1i1.317.

Rina Aisyah; Amirul Faiz. Examining the Impact of Corporate Social Responsibility on Brand Loyalty in Emerging Markets. International Journal of Economics, Management and Accounting. 2023;1(1).

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