Sustainable Digital Marketing Strategies For MSMEs

Dessy Marhandrie
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirau... 📅 2023 Vol 1, No 2 🔗 DOI: 10.61132/maeswara.v1i2.859
Abstract
This research aims to explore sustainable digital marketing strategies suitable for Micro, Small, and Medium Enterprises (MSMEs). The study employs a descriptive research model, utilizing purposive sampling to select participants with extensive experience in digital marketing within MSMEs. Data collection techniques include semi-structured interviews and content analysis of relevant literature. Thematic analysis will be employed to analyze the data, identifying patterns and themes related to effective sustainable digital marketing practices for MSMEs. The study anticipates uncovering insights into innovative and environmentally conscious digital marketing approaches that can be adopted by MSMEs to enhance their competitiveness while minimizing environmental impact.
Keywords
Sustainable digital marketing; Micro Small and Medium Enterprises (MSMEs); Qualitative research; Environmental consciousness; Competitive advantage
How to Cite

Dessy Marhandrie (2023). Sustainable Digital Marketing Strategies For MSMEs. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 1(2). https://doi.org/10.61132/maeswara.v1i2.859

Dessy Marhandrie, "Sustainable Digital Marketing Strategies For MSMEs," Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 1, no. 2, 2023.

Dessy Marhandrie. "Sustainable Digital Marketing Strategies For MSMEs." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 1, no. 2, 2023.

Dessy Marhandrie. "Sustainable Digital Marketing Strategies For MSMEs." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 1, no. 2 (2023).

Dessy Marhandrie (2023) 'Sustainable Digital Marketing Strategies For MSMEs', Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 1(2). doi: 10.61132/maeswara.v1i2.859.

Dessy Marhandrie. Sustainable Digital Marketing Strategies For MSMEs. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan. 2023;1(2).

Artikel Terkait

Pengaruh Good Corporate Governance (GCG), Ukuran Perusahaan, dan Pertumbuhan Penjualan terhadap Kinerja Keuangan ada PT Ace Hardware Indonesia yang Terdaftar di BEI Periode 2015-2024

Akbarudin Akbarudin; Mohamad Safii

Pengaruh Harga dan E-Service Quality terhadap E-Satisfaction di Toko Ninetech pada Marketplace Shopee

Galang Hildan; Arief Budiyanto

Pengaruh Kualitas Produk, User Generated Content dan Brand Image terhadap Minat Beli: Studi Pada Konsumen Feel Matcha di DKI Jakarta

Rilly Salwa Nuryamin; Elizabeth Elizabeth

Analisis Korelasi Rasio Likuiditas, Leverage, Aktivitas, dan Profitabilitas terhadap Harga Saham PT Astrindo Nusantara Infrastruktur Tbk (BIPI) Periode 2015-2024

Yescenia Sigiro; Suriyani Br Ginting; Eki Monalisa Br Surbakti; Yulce Ketrina Karubuy; David Christian Silitonga; Pertiwi Sirait

Peran Relationship Marketing, Kualitas Pelayanan, dan Brand Attachment terhadap Loyalitas Anggota Koperasi Kredit Usaha Sejahtera di Cengkareng, Jakarta Barat

Alouisius Freddy Kurnia Sandy; Yugi Setyarko

Analisis Lingkungan Kerja dalam Meningkatkan Produktivitas Kerja Karyawan PT. Harmoni Reka Cipta Tangerang Selatan

Yasikha Wardhani Putri Aulia; Pusporini Palupi Jamaludin
Tren Sitasi Jurnal