Sustainable Digital Marketing Strategies For MSMEs

Dessy Marhandrie
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirau... 📅 2023 Vol 1, No 2 🔗 DOI: 10.61132/maeswara.v1i2.859
Abstract
This research aims to explore sustainable digital marketing strategies suitable for Micro, Small, and Medium Enterprises (MSMEs). The study employs a descriptive research model, utilizing purposive sampling to select participants with extensive experience in digital marketing within MSMEs. Data collection techniques include semi-structured interviews and content analysis of relevant literature. Thematic analysis will be employed to analyze the data, identifying patterns and themes related to effective sustainable digital marketing practices for MSMEs. The study anticipates uncovering insights into innovative and environmentally conscious digital marketing approaches that can be adopted by MSMEs to enhance their competitiveness while minimizing environmental impact.
Keywords
Sustainable digital marketing; Micro Small and Medium Enterprises (MSMEs); Qualitative research; Environmental consciousness; Competitive advantage
How to Cite

Dessy Marhandrie (2023). Sustainable Digital Marketing Strategies For MSMEs. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 1(2). https://doi.org/10.61132/maeswara.v1i2.859

Dessy Marhandrie, "Sustainable Digital Marketing Strategies For MSMEs," Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 1, no. 2, 2023.

Dessy Marhandrie. "Sustainable Digital Marketing Strategies For MSMEs." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 1, no. 2, 2023.

Dessy Marhandrie. "Sustainable Digital Marketing Strategies For MSMEs." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 1, no. 2 (2023).

Dessy Marhandrie (2023) 'Sustainable Digital Marketing Strategies For MSMEs', Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 1(2). doi: 10.61132/maeswara.v1i2.859.

Dessy Marhandrie. Sustainable Digital Marketing Strategies For MSMEs. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan. 2023;1(2).

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