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The development of digital technology has significantly changed the global marketing landscape, providing a huge opportunity for Micro, Small, and Medium Enterprises (MSMEs) to build and strengthen their brands in a more effective, efficient, and affordable way. This research aims to examine and analyze digital branding strategies implemented by MSMEs in facing various challenges and taking advantage of opportunities that arise in the era of digital transformation. A qualitative descriptive approach was used in this study, with data collection through in-depth interviews, direct observations, and documentation studies on a number of MSME actors who actively utilize digital platforms. Interactive analysis techniques are used to process and analyze the data obtained systematically. The results of the study show that the strategic use of digital platforms such as social media, marketplaces, and websites has great potential in improving brand image, expanding market reach, and strengthening the competitiveness of MSME products in the midst of increasingly fierce competition. One of the key elements of successful digital branding is consistency in visual communication, relevant message delivery, and activeness in building interactions with customers. In addition, the use of digital marketing features such as paid advertising, creative content, influencer marketing, and customer relationship management also supports strengthening brand identity and consumer loyalty. However, the effectiveness of this strategy is greatly influenced by the level of digital literacy, access to technology, and managerial capacity of MSME actors. Therefore, support from the government and related institutions in the form of training, mentoring, and affirmative policies is needed to encourage inclusive and sustainable digital transformation. This research provides practical and theoretical

The purpose of this study was to determine the effect of the Talking Stick Learning Model on Student Learning Activity in the Subject of Christian Religious Education and Character Education for class VIII at SMP Negeri 1 Balige, Toba Regency in the 2024/2025 Academic Year. The research hypothesis is: "there is an effect of the Talking Stick Learning Model on Student Learning Activity in the Subject of Christian Religious Education and Character Education for class VIII at SMP Negeri 1 Balige, Toba Regency in the 2024/2025 Academic Year". The population was all students of class VIII of SMP Negeri 1 Balige, Toba Regency in the 2024/2025 Academic Year who were Protestant Christians totaling 173 people. The research sample was determined using a purposive sampling technique, namely 30 students of class VIII B. This research method uses a quantitative research method with a pre-experimental design type in the form of "one shot case study". The instrument used in this study was a questionnaire item for variable Y totaling 18 items. Based on the experiments that have been carried out, the results obtained before treatment produced an average of 48.10 and after treatment 57.53. The research data for the questionnaire were analyzed using the One-Shot Case Study t-test formula. From the calculation results, the t-value = 3.599> t-table (α = 5%) = 2.042 was obtained. The t-value is in the area of ​​the H0 rejection curve and Ha acceptance. Thus, it can be concluded that with the difference between before and after treatment and t-value> t-table, the research hypothesis is accepted, namely that there is an influence of the Talking Stick Learning Model on Student Learning Activity in Christian Religious Education and Character Education subjects for class VIII at SMP Negeri 1 Balige, Toba Regency, in the 2024/2025 Academic Year.

This research is based on the condition of students who are less enthusiastic and tend to be passive during learning. Students consider social studies  to be boring and difficult, resulting in low student activeness. This low activeness affects students’ cognitive abilities. An effort that can be made is to create a fun learning atmosphere by using appropriate and interesting learning strategies, one of which is the Think Talk Write learning strategy. This strategy makes students active and more enthusiastic, so they achieve satisfying cognitive ability scores. The problem formulation in this research is how much influence the Think Talk Write strategy has on cognitive abilities, student activeness, and both in social studies subjects. This research uses a quantitative approach with a Quasy Experimental Design and a nonequivalent control group design. The sample consists of 29 students in the control class and 26 students in the experimental class. The sampling technique used is purposive sampling, with data collected through cognitive ability tests and student activeness sheets. Data analysis was performed using the Independent Sample T-Test and MANOVA. The results show that the Think Talk Write strategy influences students’ cognitive abilities and activeness, with a significance value of 0.000 < 0.05.

Student learning engagement plays a crucial role in character development, especially at the elementary school level. To foster a positive learning environment and encourage active participation, active learning approaches based on games are considered effective. This study aims to analyze the relationship between the active learning model using word-building games and the learning engagement of third-grade students at SDN 3 Jepang, Kudus Regency. The research was motivated by the low level of student participation, which is still dominated by conventional teaching methods. A correlational quantitative approach was used, with a population consisting of all 20 third-grade students, who were also taken as the sample through total sampling technique. Data were collected using a questionnaire to measure learning engagement and observation of the implementation of the word-building game model. The Shapiro-Wilk test was used for normality testing, and since one of the variables was not normally distributed, the data were analyzed using the Spearman correlation test. The results showed a correlation coefficient of r = -0.097 with a significance value of 0.686 (> 0.05), indicating no significant relationship between the word-building game model and student engagement. Other factors such as individual learning styles or classroom atmosphere may influence student engagement. Nonetheless, this model still holds potential and should be further developed to align with elementary students' characteristics.

The objective of this research is to assess the use of discovery learning techniques in enhancing students' engagement and critical thinking abilities in Pancasila and Citizenship Education courses. Discovery learning is a teaching method that encourages students to learn on their own by observing, exploring, and verifying what they learn. The study's findings suggest that the implementation of discovery learning may enhance students' engagement in debates, facilitate inquiry, and encourage the expression of viewpoints. Also, students' critical thinking abilities became better because they could examine material, come to conclusions, and solve issues in a logical way. However, there were several problems with its use, such as not having enough time, students being at different levels of preparation, and problems with managing the classroom. With careful preparation, good time management, and a lot of help for students, these problems may be solved. The discovery learning technique has been shown to be beneficial in enhancing the quality of learning. It is also particularly useful for helping students become active, critical thinkers who can solve issues on their own.

Organizational behavior plays an important role in determining the level of success of the Management Student Association (HMJ Manajemen) organization. By implementing good organizational behavior, members of the organization can work together and communicate effectively, so that each work program can run smoothly and common goals are more easily achieved. In addition, positive organizational behavior can also increase the enthusiasm and activeness of members in participating in various activities. A comfortable and open organizational environment will make members feel appreciated, so that new ideas can emerge and be implemented properly. The decision-making process becomes more participatory and transparent when organizational behavior runs well, so that decisions taken can be accepted by all members. Interaction within the organization also helps members develop various important skills such as leadership, communication, and the ability to work in a team. Not only that, professional organizational behavior will strengthen the image and reputation of HMJ Manajemen on campus and off campus. This will make it easier for the organization to establish cooperation and gain support from various parties.

The low activity of students in biology learning is the main challenge in efforts to improve the quality of science learning in secondary schools. This study aims to analyze the effectiveness of the application of the Project Based Learning learning model in increasing student activity and learning outcomes in respiratory system materials at SMA Negeri 2 Langowan. This research is a Class Action Research that is carried out in two cycles, each of which includes stages of planning, action, observation, and reflection. The subjects of the study were 13 students in grade XI. The instruments used include student activity observation sheets and the final test of the cycle based on description questions. The results showed that in the first cycle, only 38.46% of students achieved learning completeness with an average score of 60. However, after improving the strategy in cycle II through active mentoring, learning motivation, and strengthening group work, completeness increased to 92.30% with an average score of 84.69. These findings indicate that the Project Based Learning learning model is able to build student activeness through contextual, collaborative, and hands-on experience-based learning. The increase in activeness is reflected not only in test results, but also in students' active participation in discussions, group presentations, and project completion. The implications of this study show that Project Based Learning is feasible to be implemented as an innovative learning strategy to improve the quality of student interaction and engagement in biology learning on an ongoing basis.

Computational thinking skills are now one of the main skills in 21st century education. Not only does it support mastery of technology, this ability is also very important in understanding and solving problems systematically. This study aims to review in depth the potential for utilizing Triangulos software as an innovative learning medium to improve students' computational thinking skills, especially in mathematical geometry material. The study used a literature review approach by tracing primary and secondary sources from 2020–2024. The results of the analysis show that the use of Triangulos can encourage students to develop algorithmic thinking patterns, spatial visualization, and problem-solving skills. In addition, this application also supports independent and collaborative learning, and has the potential to increase student motivation and activeness in class. These findings recommend the integration of Triangulos in mathematics learning as one of the efforts to innovate education in the digital era. Further empirical research is highly recommended to test the effectiveness of this application at various levels of education.    

This study explores the role of Social Studies (IPS) teachers in optimizing students’ learning activeness through the implementation of the Active Learning model at SMPN 3 Srengat Blitar. The background of this study includes issues such as students’ lack of discipline when entering the classroom, classroom attitudes and habits that hinder the learning process, and the use of monotonous and less engaging teaching methods. The purpose of this research is to examine the role of IPS teachers, the impact of implementing Active Learning, the challenges teachers face, and institutional support provided by the school in enhancing student engagement. A descriptive qualitative approach was used with a case study design. Data were collected through observation, in-depth interviews, and documentation involving teachers, students, and school authorities. Data analysis was conducted using the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing. The validity of the data was ensured through triangulation of sources, techniques, and theories. The results indicate that IPS teachers actively serve as facilitators and motivators in implementing Active Learning strategies, such as group discussions, student presentations, and the use of interactive media. The application of this model increased student participation, encouraged self-expression, and enhanced classroom engagement. Despite challenges such as time constraints and varying student readiness, school support significantly contributed to the successful implementation of this approach. Thus, Active Learning is proven to be effective in creating an engaging and student-centered learning environment, aligning with the theory proposed by Bonwell and Eison.

This study aims to improve the learning motivation of fourth-grade students of SDN 3 Jambu in Javanese language subjects, especially in Javanese script material, through the implementation of the Teams Games Tournament (TGT) learning model combined with the use of flash cards. The background of this study is the low learning motivation of students as seen from the lack of active participation, low enthusiasm during learning, and lack of interest in the Javanese script material. These conditions have an impact on the achievement of unsatisfactory learning outcomes and an unpleasant learning atmosphere. This type of research is Classroom Action Research (CAR) which is conducted in two cycles. Each cycle consists of four stages, namely planning, implementation of actions, observation, and reflection. The subjects of the study were 20 fourth-grade students. Data collection techniques were carried out using observations of student activities, interviews with teachers and students, documentation of learning activities, and evaluation tests to measure learning outcomes at the end of each cycle. Data analysis was carried out descriptively qualitatively and quantitatively. The results of the study showed a significant increase in student learning motivation after the implementation of the TGT learning model assisted by flash cards. This can be seen from the increasing activeness of students in groups, their enthusiasm in participating in educational games, and the results of learning evaluations that show a positive trend from cycle I to cycle II. The TGT model, which is based on cooperation and healthy competition, creates a more lively and enjoyable learning atmosphere and stimulates active student involvement. Thus, it can be concluded that the implementation of the Teams Games Tournament learning model supported by flashcard media is effective in increasing student motivation and learning outcomes in the Javanese Language subject, Javanese Script material.

Early childhood represents a critical stage of rapid growth and development, during which children require appropriate stimulation to optimize both their physical health and overall well-being. One effective approach to meet these developmental needs is through engaging and enjoyable physical activities. Creative gymnastics, which combines rhythmic movements with music, offers a practical and appealing method to strengthen children’s immune systems while simultaneously fostering the development of gross motor skills. This community service program was implemented at Early Childhood Education (ECE) Citra Kasih School, Ambon, and involved children aged 4–6 years. The method of implementation emphasized direct practice, where children actively participated in a series of simple, structured, and playful movements accompanied by cheerful music, making the activity easy to follow and enjoyable. Observations during the program indicated that children showed a higher level of enthusiasm, increased activeness, and notable improvements in stamina, balance, and movement coordination. In addition, teachers expressed positive responses, highlighting the added value of integrating structured physical activities into the learning environment. The program not only benefited the children physically but also provided educators with new insights on effective strategies to support children’s health. Therefore, creative gymnastics can be recommended as a routine school activity to strengthen immunity, improve physical endurance, and promote healthy lifestyles in early childhood.

This study aims to analyze the use of Information and Communication Technology (ICT) in history learning at Madrasah Aliyah Darul Hikmah Tawangsari. The background of this study is based on the rapid development of ICT in the era ofe the industrial revolution 4.0 which has an impact on the education sector, especially in Islamic boarding school-based institutions. Thisc study usesa a qualitative descriptive method with data collection techniques in the form of observation, interviews, and documentation. The results of the study indicate that the Darul Hikmah Islamice Boarding Schoole has succeeded in integrating ICT into history learning through the preparation of a Learning Implementation Plan (RPP), preparation ofe learning media, and implementation of ICT-based learning. The application of ICT has been proven to increase students' interest, activeness, and understanding of history material. This study provides an overview of the strategy of ICT integration in history learning in the Islamic boarding school environment and its positive implications for the quality of learning.    

This study aims to help students better understand the historical material about the entry of Islam into Indonesia by using the interactive quiz method in class X-4 SMAN 2 Karawang. The background is the low understanding and participation of students in history lessons, which so far still use conventional methods such as lectures. The study was conducted in two cycles through the stages of planning, implementation, observation, and reflection. Data were collected through observation, comprehension tests, and student response questionnaires. The results showed a significant increase in student understanding, both from the test results and their activeness in class. Students also looked more enthusiastic, motivated, and able to understand the material better. In conclusion, the interactive quiz method has proven effective in improving student understanding and engagement, and can be an attractive option for teachers to create a more lively and enjoyable learning atmosphere.

This study aims to develop a learning medium in the form of a scrapbook as an effort to increase students’ interest in learning Pancasila Education at SMAN 1 Rantau Utara. The main problem addressed is the low level of student interest in theoretical subjects, which are often perceived as less engaging. This research employs a Research and Development (R&D) approach using the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The subjects of this study were eleventh-grade students at SMAN 1 Rantau Utara. The feasibility test results from material and media experts indicated that the scrapbook media falls into the "highly feasible" category. The implementation of the media in the classroom showed an increase in students’ learning interest, as evidenced by their activeness, enthusiasm, and participation during lessons. Therefore, the scrapbook media can serve as an effective and innovative alternative to enhance students’ interest in learning Pancasila Education.

The selection of group counseling interventions in addressing learners' problems shows high effectiveness because it utilizes group dynamics that support the development of emotional aspects, cognition, and communication skills. Group counseling has an important role in the preventive, curative, and developmental functions of learners, both in terms of mental health, social skills, academics, and career planning. Group counseling is a relevant form of counseling service to deal with learners' problems that are urgent and have similarities, and serves as a means of holistic self-development. The effectiveness of this service depends not only on productivity, but also the perspectives of counseling teachers, students, and the efficiency of implementation, all of which are influenced by the professional competence of counselors according to national standards. Effectiveness itself is understood as success in achieving service goals, which includes internal and external factors of service implementers. In its implementation, different group counseling approaches and techniques can still achieve optimal results when adjusted to the problems and needs of students. The use of the Cognitive Behaviour Therapy approach in group counseling is proven to increase participants' understanding of thoughts, emotions, and behaviors, and strengthen group interaction in depth. Strategies and innovations in counseling techniques or methods need to be adjusted to strengthen the effectiveness of the service, while participant activeness and the dynamics of social interaction are important factors in supporting the success of group counseling. Therefore, collaboration between group members is needed so that the counseling process runs smoothly and service goals can be achieved optimally.    

This research aims to improve students' learning outcomes on biodiversity materials by applying inquiry learning strategies in class X-A SMA Negeri 2 Tondano. This research was carried out in two cycles, each with three meetings. In the first cycle, the student's learning outcomes showed classical completeness only reached 50%, with an average score of 75.6. This is due to students' lack of active participation in passive learning. Based on the reflection results, improvements were made in the second cycle by emphasizing increasing students' activeness in asking, answering, and discussing. The results in the second cycle showed a significant improvement, with an average score of 86.6 and classical completeness reaching 90%. This improvement shows that inquiry learning strategies effectively improve student learning outcomes. Although two students had not achieved completeness, the remedial provided succeeded in helping them achieve results on par with other students. This research proves that inquiry-based learning can increase students' involvement in learning and improve their learning outcomes. Therefore, it is recommended that inquiry learning strategies be applied more widely in other classes to improve the quality of education.  

The Differentiated Approach is an approach that emphasizes the diverse learning styles of learners. The research aims to examine how a differentiated approach can increase students' learning activeness. Through the literature review method by relying on references that discuss the same topic in previous studies, it is expected to be able to increase activeness in students, especially in ASEAN material in social studies learning in elementary schools by focusing on the Cooperative Learning model, it is hoped that this model can provide enthusiasm to be active in students in the learning process. The results obtained prove that learning social studies in elementary school on ASEAN material using Cooperative Learning learning models can significantly increase student activeness in following learning.

In the elementary school curriculum that combines science and social studies learning into a single unit, namely science, differentiated learning is expected to be able to increase student understanding and support the improvement of learning outcomes because it adjusts the learning process according to the needs, interests, and individual potentials of students. This article aims to examine the effectiveness of differentiated learning in social studies learning through a literature review of various studies conducted between 2020 and 2025. This study reveals that the application of differentiated learning can improve the cognitive understanding, activeness, and analytical thinking skills of students in social studies learning.

Anemia in pregnancy is still a major problem experienced by almost half of pregnant women in all countries in the world including Indonesia. Many pregnant women refuse and do not comply with taking FE tablets for various reasons so that the prevalence of anemia in pregnant women is still high. A mother is said to be compliant with taking FE tablets if ≥ 90 % of the amount should have been taken. Anemia in pregnancy is a national problem because it reflects the value of the socio-economic welfare of the community, and has a very large impact on the quality of human resources, which is called "potential danger to mother and child". The purpose of the service is to provide education on the addition of nutrients to reduce anemia. Based on the results of the activity, the delivery of material. The results of this activity are the participation of pregnant women during educational and simulation activities running smoothly, indicated by the activeness of pregnant women and attended by all pregnant women class participants and there is an increase in understanding of anemia by 50 %. The service was carried out on 23 June 2023 at Waonosari Polindes in the class of pregnant women. The method used was education and simulation in making soy milk and date pudding. Indonesia itself has an anemia prevention program for pregnant women by providing a minimum FE supplement of 90 tablets during pregnancy.

This research is classroom action research that aims to improve the learning outcomes of Integrated Social Sciences through the application of differentiated learning in grade VII students of UPT SMPN Satap Pulo Bembe No. 29 Selayar Islands. The subject of this study is a student of grade VII UPT SMPN Satap Pulo Bembe No. 29 with a total of 12 students consisting of 7 male students and 5 female students. This research was carried out in two cycles, namely cycle I which was carried out 3 meetings (the first and second meetings for the learning process and the third meeting for Integrated Social Studies learning outcome assessment activities) and cycle II was also carried out 3 meetings. The two cycles were carried out for 2 months plus summarizing all existing research results. The results of the study show that the application of differentiated learning has succeeded in significantly improving student learning outcomes. In the first cycle, 50% of students have not reached the completion score, but in the second cycle, the number of students who did not complete the score decreased drastically to only 8%, while the number of students who achieved the completion score increased to 92%. This shows that differentiated learning is effective in overcoming academic gaps between students and improving their achievement of learning outcomes. In addition to improving learning outcomes, differentiated learning has also been proven to be effective in increasing student activity. In the first cycle, the average student activity only reached 68%, showing that even though some students are already active, there are still many who lack participation. After the implementation of a more optimal differentiated learning strategy in cycle II, student activity increased significantly to 87%. This shows that the differentiated learning approach not only helps students in understanding the material, but also increases their engagement in the learning process. The application of differentiated learning in cycle II resulted in a significant increase in learning outcomes and student activity, which shows the success of this strategy in meeting the diverse learning needs of students.