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This study aims to analyze the influence of promotion, shopping convenience, advertising, recommendation, comment, and credibility factors on purchase intensity in the TikTok Shop platform among Indonesian households. The rapid development of social commerce services requires a deep understanding of factors driving online purchasing decisions, especially among families as primary users. A quantitative approach was employed, utilizing a Likert-scale questionnaire distributed online. The sample consisted of 150 active TikTok Shop users from various household backgrounds. Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS was used to analyze the direct effects of each factor on purchase intensity. The results indicate that promotion, shopping convenience, and credibility significantly and positively influence purchase intensity, while advertising, recommendation, and comment have relatively weaker yet still relevant effects. These findings underscore the importance of effective promotional strategies, ease-of-shopping enhancements, and building platform credibility to boost purchase intensity within the household consumer segment. The practical implications can guide e-commerce practitioners and digital marketers in formulating adaptive marketing strategies in the era of social commerce.

The rapid growth of e-commerce platforms in Indonesia, particularly Tokopedia, has resulted in a large volume of consumer reviews containing valuable information regarding customer perceptions and satisfaction. However, manual analysis of such reviews is inefficient and prone to subjectivity, necessitating an automated approach based on machine learning. This study aims to classify the sentiment of sports product reviews on Tokopedia into positive, negative, and neutral categories by applying Logistic Regression, Support Vector Machine (SVM), and Random Forest using the Term Frequency–Inverse Document Frequency (TF-IDF) approach. The data were collected through web scraping of Indonesian-language sports product reviews and processed through several preprocessing stages, including data cleaning, case folding, tokenization, stopword removal, and stemming. Feature representation was performed using TF-IDF to transform textual data into numerical vectors, after which the dataset was divided into training and testing sets with an 80:20 ratio. Model performance was evaluated using accuracy, precision, recall, and F1-score metrics. The results indicate that the application of TF-IDF significantly improves the performance of all models, with SVM consistently achieving the most optimal performance compared to Logistic Regression and Random Forest. These findings demonstrate that classical machine learning algorithms combined with TF-IDF remain highly effective for sentiment analysis of Indonesian-language text. The implications of this study are expected to assist sellers in understanding customer opinions, support consumers in making informed purchasing decisions, and serve as a foundation for the development of sentiment analysis and recommendation systems on e-commerce platforms.

Information technology (IT) governance plays a strategic role in supporting the achievement of organizational goals, especially in higher education institutions. Adiwangsa University Jambi, as a private university, is required to manage IT effectively, efficiently, and in line with the institution's vision. This study aims to analyze the level of IT governance capabilities at Adiwangsa Jambi University using the COBIT 2019 framework with a focus on the EDM (Evaluate, Direct, Monitor) domain. The research method used is a descriptive quantitative method through data collection using questionnaires, interviews, and documentation studies. The results show that the level of IT governance capability in the EDM domain is at level 2 (Managed Process), indicating that the IT governance process is running but still needs improvement in several aspects, especially in monitoring and controlling IT performance. This study is expected to provide recommendations for Adiwangsa University Jambi in improving IT governance in a sustainable manner.

In the contemporary digital marketplace, consumers increasingly face diverse product choices and brand communications. Understanding the mechanisms through which product quality and brand perception influence customer loyalty remains critical for competitive advantage. The mediating role of customer trust in this relationship has received limited empirical attention within Indonesian market contexts. This research analyzes the direct and indirect effects of product quality and brand perception on customer loyalty, with customer trust as a mediating variable, using Partial Least Squares Structural Equation Modeling (PLS-SEM) methodology on 103 respondents. A quantitative cross-sectional survey design was employed, collecting data via Likert-scale questionnaires (1-5) with 15 measurement items across four latent constructs: Product Quality (5 items), Brand Perception (4 items), Customer Trust (3 items), and Customer Loyalty (3 items). Data analysis utilized PLS-SEM via SmartPLS 3.0, including assessment of measurement model validity (outer model), structural relationships (inner model), and mediation effects through bootstrapping (5000 iterations). The outer model demonstrated adequate validity with 12 of 15 indicators loading above 0.7, and all constructs meeting composite reliability (CR > 0.7) and average variance extracted (AVE > 0.5) criteria. The inner model revealed that product quality significantly influenced customer trust (β = 0.624, p < 0.001), while brand perception showed no significant direct effect (β = 0.045, p = 0.767). Customer trust strongly predicted loyalty (β = 0.650, p < 0.001). Product quality demonstrated a significant indirect effect on loyalty through trust (β = 0.405, p < 0.001), indicating full mediation. The model explained 43.5% of trust variance and 42.2% of loyalty variance. Product quality emerged as the dominant antecedent of customer trust and loyalty, while brand perception did not significantly contribute. Trust served as the critical mechanism translating quality into loyalty. These findings suggest that companies should prioritize quality assurance and consistent delivery over brand marketing campaigns for sustainable loyalty development. The research contributes to mediation theory in consumer behavior and provides actionable strategic guidance for practitioners in emerging markets.

This research aims to analyze the public's perception of career women's efforts in achieving work-life balance, as well as its impact on the dual role experience. The research focus includes the view of society, obstacles experienced by women, and the social implications of the dual role of women. The results of the study based on the questionnaire showed that 74,94% of the people had a positive perception of career women and judged that the balance of work and life can be achieved through time management and family support, while 25,06% had a neutral to negative perception that considered that career women were not optimal in carrying out domestic roles, thus causing social pressure and role conflicts. This perception contributes to stress levels, emotional fatigue, and difficulties in achieving work-life balance. This finding also reveals that education factors, working experience with women, family roles, and social environment affect the formation of perceptions. This research is expected to contribute in increasing public understanding and encouraging policies that support women's careers both in social and work.

This study aims to compare the effectiveness of QRIS with other cashless payment methods in driving the development of the digital economy in Indonesia. The background to this study stems from the increasing use of digital transactions and the strategic role of QRIS as a national standard for QR-based payments. Google Forms was used to disseminate the survey online and successfully collected 100 respondents who were users of cashless digital payment services. A purposive sampling technique was used to ensure that respondents had experience using QRIS and other digital payment methods. Data were examined using the SmartPLS 4 program using a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach to test the relationships between variables. The results indicate that perceived ease of use, transaction security, and influence on digital behavior have a positive or significant influence on QRIS effectiveness. However, availability and accessibility variables did not have a significant effect. This finding indicates that QRIS effectiveness is more influenced by user experience and perceptions, rather than availability or ease of access. This research is expected to contribute to the development of strategies to increase digital payment adoption in Indonesia.

The rapid development of artificial intelligence, particularly ChatGPT, has created new opportunities to support students’ academic activities in higher education. However, its utilization needs to be evaluated in terms of the alignment between academic task characteristics and technological capabilities to ensure optimal outcomes. This study aims to examine the feasibility of using ChatGPT in students’ academic activities by applying the Task–Technology Fit (TTF) model. This research employed a quantitative approach using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Data were collected through questionnaires distributed to university students and analyzed using SmartPLS 4 software. The variables examined included Task Characteristics, Technology Characteristics, Task–Technology Fit, Performance Impact, and Utilization. The results indicate that Task Characteristics and Technology Characteristics have a positive and significant effect on Task–Technology Fit. Furthermore, Task–Technology Fit significantly influences Performance Impact and Utilization. Performance Impact also shows a positive and significant effect on the utilization of ChatGPT by students. These findings suggest that the alignment between academic task requirements and the capabilities of ChatGPT plays a crucial role in improving students’ performance and encouraging sustained technology use. The implications of this study highlight the importance of selective and purposeful use of ChatGPT in higher education and provide a reference for higher education institutions in formulating policies related to the ethical and effective integration of artificial intelligence technologies as learning support tools.

This study focuses on analyzing the welfare index in the ASEAN region (covering six major countries) by comparing two perspectives: objective welfare (Human Development Index/HDI) and subjective welfare (World Happiness Index). Using a balanced panel dataset from 2015–2023, the research applies different econometric approaches for each model, namely the Random Effect Model (REM) for HDI analysis and the Common Effect Model (CEM) for happiness analysis. Empirical findings indicate a striking welfare paradox across the six sample countries. In the objective dimension (HDI), economic stability (GDP) and governance free from corruption (CPI) are proven to be the main positive and significant drivers, while government expenditure (GovExp) shows no meaningful impact, suggesting budget inefficiency. Conversely, in the subjective welfare model, the Easterlin Paradox emerges, as GDP and the corruption index have no significant effect on the happiness index. The happiness levels in these six countries tend to be more influenced by government expenditure. This study concludes that strong economic fundamentals and clean governance free from corruption are essential to building a high quality of human life, whereas citizens’ life satisfaction is more determined by the direct presence of the state through public spending.

This research aims to examine how prices and reviews influence consumers 'purchasing decisions on the Shopee platform in Jambi City. The rapid development of e-commerce has encouraged consumers to be more careful and discerning when selecting products, making price and product reviews important considerations in buying decisions. This study employed a quantitative approach via a survey method for data collection. The questionnaires were distributed online and successfully gathered responses from active Shopee users in Jambi City. Purposive sampling was employed to make sure that respondents met research criteria. The information gathered underwent analysis using IBM SPSS Statistics 27, which involved conducting assessments of validity, reliability, and classical assumptions, and multiple regression tests to see the impact of each variable on buying decisions. The study revealed that product price and reviews hold an important and relevant impact on consumer buying decisions. This research indicates that the more competitive the price and the better the quality, the bigger the possibility of customers buying products on Shopee.

Website Accessible Jambi City Population and Civil Registry Service https://disdukcapil.jambikota.go.id. The problem with the Jambi City Population and Civil Registry Service website is that not all information is available, especially on the Profile menu there is a Media Information sub-menu, Data menu and Facilities and Infrastructure menu. On the Information Media sub-menu, there is a Demographic Data sub-menu, where the contents of the sub-menu are still empty, preventing users from obtaining information. On the Public Facilities and Infrastructure menu from the sub menu, the data cannot be accessed so that it makes users unable to get information. And in the appearance of the Jambi City Population and Civil Registry Service, when accessed via Google Chrome, the appearance is disorganized, so users have to open the website using a laptop/PC to get a website display that is orderly and easy for users to understand. Quality measurement is carried out based on user satisfaction point of view in order to improve the quality of service to the community and make optimal use of the website. In analyzing user satisfactionwebsite DUKCAPIL Jambi using the webqual 4.0 method, there are 4 variables, namely usability (usability), information quality (information quality), interaction quality (interaction quality), and user satisfaction (user satisfaction) and using the software (software) SPSS. Of the 3 hypotheses proposed, all hypotheses were accepted in this study.

Diabetes Mellitus is a group of metabolic diseases characterized by hyperglycemia resulting from defects in insulin secretion, insulin action or both. Hyperglycemia is a medical condition in the form of an increase in glucose levels beyond normal limits which is a characteristic of several diseases, especially Diabetes Mellitus, in addition to various other conditions. Diabetes Mellitus is currently a global health threat. Classification is one of the techniques of data mining that can be used to help predict the results of the classification of types of diabetes using the naïve Bayes algorithm. Testing was carried out using 5 evaluation models including rapid miner with 3 options, namely use training set, 5 Fold Cross-Validation, 10 Fold Cross-Validation, and 2 other evaluation models, namely Microsoft Excel and Python. Testing data regarding Diabetes Mellitus has high accuracy in the excel evaluation model, which is 89.00% compared to other evaluation models. Meanwhile, the lowest accuracy is the Python evaluation model which obtains an accuracy of 86.36%. The Naïve Bayes algorithm can be said to be one of the most effective algorithms, both in terms of calculations and the final results, where the test can be used as a basis for diabetes mellitus considering the accuracy results are above 85%.

Magnetic resonance imaging (MRI) provides rich anatomical contrast for brain tumor assessment, yet routine interpretation remains time-intensive and demands high precision. This work develops a pipeline for four-class brain MRI image classification (glioma, meningioma, pituitary tumor, and no tumor) by combining automated brain-region cropping, data augmentation, and transfer learning with EfficientNetB1. Experimental results demonstrate exceptional performance, achieving an overall accuracy of 0.99 (99%) on the test set. Specifically, the model reached an F1-score of 1.00 for the no tumor class, 0.99 for pituitary, and 0.98 for both glioma and meningioma classes. Beyond reporting numerical performance, the study utilizes Grad-CAM heatmaps to verify that predictions rely on clinically plausible regions rather than spurious background cues. These results indicate that an efficiency-oriented backbone, paired with systematic preprocessing, can achieve reliable and interpretable performance for brain tumor classification tasks.

Toko Jahit SA’aminah is a business engaged in tailoring services and the sale of sewing supplies that still manages data manually using record books. This condition causes several problems, such as slow data recording, the risk of data loss or damage, difficulties in monitoring the status of tailoring work and inventory, as well as obstacles in preparing tailoring service and sales reports. This study aims to design and develop a web-based tailoring service and sales information system to optimize the effectiveness and efficiency of operational performance. The system development method used is the waterfall method, which includes the stages of requirements analysis, system design using UML (Use Case Diagram, Activity Diagram, and Class Diagram), implementation using the Laravel framework with the PHP programming language and MySQL database, as well as system testing using the Black Box Testing method. The results show that the developed system is able to facilitate the management of tailoring service and sales data, monitor the status of tailoring work, check the availability of sewing supplies, and accelerate the preparation of tailoring service and sales reports to be submitted to the owner of Toko Jahit SA’aminah.

Employee performance is a strategic aspect that plays an important role in achieving company goals, especially in facing increasingly fierce business competition. Employee performance is not formed directly, but is influenced by various internal organizational factors, such as work discipline, compensation systems, and work environment conditions. This study aims to analyze the influence of work discipline, compensation, and work environment on employee performance at PT Dunia Aneka Usaha. This study uses a descriptive quantitative approach. The sampling technique used is a saturated sample, so that the entire population of 70 employees was used as research respondents. Data were collected through questionnaires compiled based on indicators of each variable and measured using a Likert scale. Furthermore, the data were analyzed using validity and reliability tests to ensure the quality of the research instrument, as well as statistical analysis in the form of t-tests, F-tests, and multiple linear regression analysis to test the proposed hypotheses. The results of the study indicate that work discipline, compensation, and work environment have a positive and significant effect on employee performance, both partially and simultaneously. These findings indicate that improving work discipline, providing appropriate compensation, and creating a conducive work environment can encourage improved employee performance. Therefore, companies are advised to manage these three factors sustainably so that employee performance improves and organizational goals can be achieved optimally.

With the rapid growth of Jambi City's tourism sector, the demand for souvenir products as a representation of local culture has increased. However, this potential has resulted in fierce competition among businesses. To generate new customers, businesses require effective digital and physical marketing strategies. The purpose of this study was to examine how social media marketing, product quality, and location at Gerai Adila simultaneously and partially influence consumer purchasing decisions. A survey method was used to implement a quantitative approach; data from 387 respondents, collected through Google Forms, were selected using the Slovin formula from a population of 11,723 customers in 2024. In data analysis, instruments, classical assumptions, multiple linear regression, and hypothesis testing were conducted using SPSS 25. The results showed that social media marketing, product quality, and Gerai Adila's location partially had a positive and significant impact on consumer decisions to purchase products at Gerai Adila; social media marketing played a role in increasing consumer brand awareness and purchasing interest, while product quality influenced consumer satisfaction and trust. In addition, it was proven that all three variables had a positive and significant impact on purchasing decisions. The results show that to increase the competitiveness of souvenir shops in Jambi City, digital marketing strategies, consistent product quality, and the right location are important factors.

The implementation of the Electronic-Based Government System (SPBE) is essential for achieving efficient, transparent, and accountable village governance. Sido Rukun Village in Merangin Regency, Jambi Province, has begun using several government applications but lacks a structured enterprise architecture aligned with the national SPBE framework. This study aims to develop an enterprise architecture for SPBE in the business process domain at Sido Rukun Village. The research employs the TOGAF ADM (The Open Group Architecture Framework – Architecture Development Method) approach, involving stages such as identifying current business processes, designing a target architecture, and conducting a gap analysis between the as-is and to-be states. The findings include a business process architecture blueprint compliant with Presidential Regulation No. 95 of 2018 and Presidential Regulation No. 132 of 2022 on the National SPBE Architecture. This blueprint encompasses BPMN-based business process models and supporting artifacts that serve as a foundation for integrated information systems at the village level. The study’s implications are significant: it provides Sido Rukun Village with a practical and standardized technical blueprint for implementing a sustainable electronic-based government system, thereby supporting its transformation toward a Smart Village capable of adapting to evolving information and communication technology trends.

The massive adoption of Internet of Things (IoT) devices is expanding the cyberattacks surface, particularly by the Mirai botnet, which exploits the dynamic characteristics of data traffic. This research proposes a Mirai detection approach based on a Recurrent Neural Network (RNN) optimized using Bayesian Optimization to improve prediction accuracy on sequential data. Unlike previous studies, this research utilizes the latest CIC IoT-DIAD 2024 dataset and applies probabilistic optimization to the hyperparameter space, including RNN units, dropout, and learning rate. The experiment was conducted on 201,021 valid data points, with dimensionality reduction using PCA as the optimal point to represent essential features without redundancy. The results show a significant increase in accuracy from 97.95% to 99.69%, accompanied by an 84% decrease in False Negatives, an 86% decrease in False Positives, and an AUC value of 0.9999. These findings confirm that integrating RNN and Bayesian Optimization not only improves numerical performance but also strengthens the reliability of the intrusion detection system for modern IoT ecosystems with controlled computational loads.

The dynamic changes in weather patterns in Jambi City require an accurate temperature prediction system, thus this study aims to compare the performance of Random Forest and Support Vector Regression (SVR) algorithms in predicting daily maximum temperatures using weather data from 2020–2024 obtained from OpenMeteo with the application of Feature Engineering including lag and rolling window features. The test results indicate that the SVR model with a Radial Basis Function (RBF) kernel optimized using Grid Search (C=10, epsilon=0.2, gamma=0.01) significantly outperforms Random Forest based on a statistical Paired T-test (p-value < 0.05), yielding an R-squared (R²) value of 87.46%, Mean Absolute Error (MAE) of 0.3818 °C, and Root Mean Squared Error (RMSE) of 0.4964 °C compared to Random Forest's R² of 84.05%, where the previous day's temperature (lag) and three-day rolling average were identified as the most dominant predictors, leading to the recommendation of SVR as the more effective method for temperature prediction in the study area.

Jambi Province is one of the largest natural rubber producing regions in Indonesia; however, rubber factories under GAPKINDO Jambi still face productivity issues, particularly the gap between production capacity and actual output, and productivity assessment that is still conducted manually by GAPKINDO Jambi. This study employs Decision Tree, Random Forest, KNN, and SVM algorithms within a structured pipeline involving preprocessing, feature selection, standardization, data balancing using SMOTE, and hyperparameter tuning. The proposed solution applies productivity level classification both individually and through paired combinations (ensemble voting). The results show that the Decision Tree + Random Forest model achieves the best performance with an accuracy of 0.84 and an F1-score of 0.83, confirming the effectiveness of ensemble methods in supporting productivity improvement decisions.

The Ministry of Social Affairs has made a new breakthrough in facilitating the public in checking social assistance recipients, namely the social assistance check application. User reviews can be used to find out whether the application provides benefits to the community or not. However, these reviews need to be processed using sentiment analysis. Then to do sentiment analysis requires machine learning. One method that includes machine learning is Naïve Bayes. The purpose of this research is to implement the Naïve Bayes method in conducting sentiment analysis and find out whether the social assistance check application is beneficial to society based on the results of sentiment analysis. In this study, two categories of sentiment are used, namely positive and negative. The author collects by crawling using the Google Play Scrapper library. The results of crawling data obtained as many as 4000 data. The results showed that the actual data that had been labeled using Textblob resulted in 987 negative label reviews and 628 positive label reviews. Meanwhile, the Naïve Bayes method is able to analyze the review sentiment of the social assistance check application with the results of 1181 negative sentiments and 434 positive sentiments. The Naïve Bayes model has a good accuracy rate of 0.77 or 77% in analyzing sentiment for social assistance check application reviews.