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The purpose of this study was to determine the description of Relationship Marketing and Customer Loyalty at Da'o Screen Printing company and to determine the effect of Relationship Marketing on Customer Loyalty at Da'o Screen Printing company. The research method used by researchers is to use descriptive analysis. This research uses a quantitative approach. The type of research used in this research is causal. In this study, the authors conducted direct research on all Da'o Screen Printing customers to obtain data. The sample in this study was 50 people, this is based on saturated sampling technique where the population in this study was 50 people. Researchers will conduct tests using SPSS version 25. Relationship Marketing at Da'o Screen Printing company is currently in a very good classification. Da'o Screen Printing's customer loyalty is currently in a good classification because many customers maintain loyalty at Da'o Screen Printing. Relationship Marketing has a significant effect on Customer Loyalty because if the implementation of Relationship Marketing will increase customers who are loyal to the products provided by Da'o Screen Printing.

This research background is that customer satisfaction has not been maximized at PT. Borwita Citra Prima Maumere. This research was conducted to (1) find out how the description of service quality and promotion on customer satisfaction at PT. Borwita Citra Prima Maumere; (2) find out whether there is an influence of sevice quality and protionj on customer satisfaction at PT Borwita Citra Prima Maumere. The population in this research was all customers who currently utilized products from PT Borwita Citra Prima Maumere as many as 3178 customers. By using the Slovin formula, the sample in this study was 100 people. Data were collected by distributing questionnaires and analyzed using descriptive statistical methods and inferential statisticks, namely simple linear regression. Hypothesis testing was done through the t-test. The study’s findings demonstrated that service quality (X1) and promotion (X2) simultaneously influenced consumer satisfaction (Y) where the value of F-count > F-table, 83.486 > 3.09 then H0 was rejected. It can be concluded that both independent variables, service quality and promotion variables, had a significant influence on customer satisfaction.

This study aims to determine the effect of promotion and service quality on customer satisfaction. This research was conducted on Louvrea cosmetic customers. The population in this study were Louvrea cosmetics customers, while the samples that met the observation sampling criteria were 100 respondents. The data collection technique in this study used the slovin technique. Data analysis techniques in this study using the t test and hypothesis testing. The results showed that the promotion variable partially did not have a significant effect on customer satisfaction, the service quality variable partially had a significant effect on customer satisfaction and based on the hypothesis test regarding the effect of promotion and service quality on customer satisfaction simultaneously there was a significant effect between promotion and service quality on satisfaction customers on Louvrea products.    

The problem of the level of consumer trust and satisfaction is important in the trade business. However, not all products that have been and have not been regulated have adequate after-sales service. The purpose of this study was to determine the effect of after-sales service, product quality and product warranty on customer satisfaction. The number of samples in this study amounted to 100 consumers from a population of 180 consumers and are active consumers of PT Karya Bahari Abadi Jakarta. The sampling technique is by accidental sampling. The data collection technique is primary data or data taken directly from the respondents through a questionnaire. This study uses multiple linear regression and comparative analysis for data analysis with the help of SPSS Ver. 21, This study obtained the results that the quality product, after-sales service, product guarantee has a positive effect simultaneously on customer satisfaction, quality product, after-sales service, product guarantee has a partial positive effect on customer satisfaction. Through data processing, researchers can provide input or advice to companies, namely companies are expected to be able to maintain product quality that has been rated well by customers and pay more attention to after-purchase services to create satisfaction which ultimately impacts on customer loyalty.

Persaingan Usaha Mikro, Kecil dan Menengah (UMKM) yang semakin ketat dalam hal Ekonomi Digital sudah menjadi nyata dengn semakin berkembangnya teknologi. Perkembangan ekonomi digital semakin meningkat akibat pandemic covid-19. Namun tidak semua UMKM di Indonesia sudah menerapkan konsep digital karena kurangnya pengetahuan atau kurang tersediannya sarana dan prasarana pendukung ekonomi digital. Penelitian ini bertujuan untuk memberikan informasi terkait strategi pengembangan UMKM dalam memanfaatkan ekonomi digital.Ekonomi digital harus memperhatikan faktor-faktor pendukungnya di antaranya ketertarikan, sikap dan kemampuan individu dalam menggunakan teknologi digital dan alat komunikasi seperti smartphone (HP), tablet, PC desktop, dan laptop. Di samping itu, strategi penerapan ekonomi digital yaitu meningkatkan pendapatan pasar ke luar negeri, menambah unit produksi dan meningkatkan kualitas produk, meningkatkan proses marketing online. Keterlibatan para warganet baik sebagai pelanggan, sosial media influener, maupun sebagai reseller menjadi faktor penentu dalam ekonomi digital. Keberhasilan UMKM dalam mengembangkan usahanya ini dapat membantu pemulihan ekonomi Indonesia yang mengalami penurunan akibat pandemic covid-19.  

After the Covid-19 pandemic hit for two years, UMKM began to move to improve themselves. The pandemic has made UMKM owners feel their turnover has dropped drastically. One way to increase sales turnover is by increasing customer satisfaction. Customer satisfaction is one of the essential things that UMKM must pay more attention to, by fulfilling customer desires it will increase customer satisfaction and UMKM will gain customer loyalty. Partners in community service this time are several UMKM in the Bareng Raya area, Malang. So that in this community service program, there will be an increase in customer satisfaction by providing knowledge and training on customer satisfaction criteria. Several methods can be used in measuring customer satisfaction, one of which is Service Quality (Servqual). We socialize with partners regarding appropriate criteria to increase customer satisfaction. Partners already understand the meaning of customer satisfaction and the criteria that are expected to be applied in developing their business.

The research aims to find out how relationship marketing and product quality influence customer loyalty through customer satisfaction at Zahdan Kamal Sentosa catering. This research a quantitative descriptive research type using AMOS 22 Structural Equating Modelling (SEM) analysis. The population used in this research is catering customer in 2022 with a total of 143 respondents. The results showed that relationship marketing had a positive effect on cunsomer satisfaction and customer loyalty with a CR value of 2.279 and 2.958 (CR ≥ 1.96) respectively and a probability value of 0.003 and 0.023 (P ≤ 0.05).  Product quality variable has a positive effect on customer satisfaction with a CR value 2.867 (CR ≥ 1.96) and the probability value is 0.004 (p ≤ 0.05). The product quality variable does not have a positive effect on customer loyalty because the CR value is 1.239 (CR ≤ 1.96) and the probability is 0.215 (p ≥ 0.05). the consumer satisfaction variable has a positive effect on loyalty customer with a CR value of 2.294 (CR ≥ 1.96) and a probability value of 0.022 (p ≤ 0.05).

This study aims to determine the effect of CRM and product innovation on customer loyalty SMeS Bordir. The method used in this study is a quantitative method with a descriptive approach, with a research sample of 100 respondents and the analytical tool used in this study is multiple linear regression. The results of this study indicate that CRM and Product Innovation have a significant simultaneous effect on Customer Loyalty in SMeS Bordir. CRM and Product Innovation have a significant partial effect on Customer Loyalty to SMeS Bordir.

The growing subsector of the food and beverage industry, including the highly competitive restaurant industry, highlights the importance of research in maintaining businesses and increasing customer loyalty in this sector. The purpose of this research is to investigate the influence of service quality on customer loyalty through customer satisfaction as a mediator in Fun House Resto. The method used is the Partial Least Squares - Structural Equation Modeling (PLS-SEM) analysis technique with descriptive and quantitative analysis. The sample used was 100 respondents using purposive sampling method in determining the respondents. The results of the study indicate that service quality has a direct positive effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, and service quality has a positive and significant effect on customer loyalty through mediation of customer satisfaction. These results indicate that Fun House Resto should consider maintaining service quality and customer satisfaction in ensuring customer loyalty. Furthermore, as part of their efforts to maintain customer loyalty, they should also consider other factors such as product quality, facilities, prices, and others.

Dunia pemasaran saat ini dalam kondisi persaingan yang semakin ketat dengan berbagai macam produk yang ditawarkan di pasar yang memiliki kualitas dan inovasi yang beragam. Perusahaan dituntut untuk tetap eksis agar dapat bertahan dalam bisnisnya tersebut, maka perusahaan melakukan cara seperti melakukan berbagai inovasi baru dan mengembangkan perusahaan untuk memperoleh laba optimal serta dapat memperkuat citra merek dalam menghadapi persainganBrand image sebagai variabel yang mempengaruhi atau variabel bebas (X1).Kualitas produk sebagai variabel yang mempengaruhi atau variabel bebas (X2).Kepuasan konsumen sebagai variabel yang mempengaruhi atau variabel bebas (X3). Loyalitas pelanggan UMKM Kuliner sebagai variabel yang dipengaruhi atau variabel terikat (Y). variabel Brand Image (X1) memberikan nilai sumbangan efektif sebesar 75,3%, variabel Kualitas Produk memberikan nilai sumbangan efektif sebesar 70,4%, dan variabel Kepuasan Konsumen memberikan nilai sumbangan efektif sebesar 80,7%.Brand Image memiliki pengaruh yang signifikan terhadap loyalitas pelangan UMKM Kuliner. Kualitas Produk memiliki pengaruh yang signifikan terhadap loyalitas pelangan UMKM Kuliner.Kepuasan Konsumen memiliki pengaruh yang signifikan terhadap loyalitas pelangan UMKM Kuliner.Brand Image, Kualitas Produk, dan Kepuasan konsumen secara simultan memiliki pengaruh terhadap loyalitas pelangan UMKM Kuliner.

The purpose of this study was to determine the effect of tourist facilities and service quality partially on customer satisfaction for travel services C.V Gass Adventure, Sidoarjo.  As well as to find out between the Tourism Facilities and Service Quality significantly influence Customer Satisfaction of C.V Gass Adventure Travel Services, Sidoarjo.  This research was conducted using a questionnaire method using a sampling technique on 100 customers who are or have used C.V Gass Adventure travel services, Sidoarjo.  The results of this study indicate that tourist facilities (X1) have a positive effect on customer satisfaction with a significance value of 0.02 which is smaller than the significance value of α of 0.05.  Service Quality (X2) has a positive effect on customer satisfaction with a significance value of 0.04 which is smaller than the significance value of α of 0.05.  

Persaingan didunia industri semakin ketat, sehingga kualitas menjadi faktor penting guna memenuhi kebutuhan konsumen. PT. XYZ merupakan perusahaan maklon untuk obat tradisional dan kosmetik. Produk yang dihasilkan antara lain adalah produk herbal. Kemasan menjadi salah satu bagian penting dari produk herbal, namun pada bagian ini ditemukan defect yang tinggi. Metode six sigma dengan pendekatan DMAIC (Define, Measure, Analyze, Improve, Control) dapat digunakan untuk mengetahui jenis defect, dan memperbaiki proses guna meningkatkan kualitas produk. Sedangkan Quality Function Deployment (QFD) digunakan untuk mengetahui aspek penting konsumen dalam membeli produk serta memperhatikan aspek teknis guna meningkatkan kualitas produk. Responden berjumlah 60 orang pengguna produk tersebut. Pengamatan dilakukan pada bulan Januari sd Desember tahun 2022. Temuan penelitian menunjukkan bahwa temuan Six Sigma sejalan dengan temuan QFD. Temuan Six Sigma menunjukkan reject tertinggi adalah tutup bocor dan perbaikan proses yang perlu diperhatikan adalah avaibility mesin dan skill operator. Temuan QFD menunjukkan atribut penting bagi konsumen adalah mudah menyimpan dan desain kemasan tidak mudah rusak. Hal ini menunjukkan bahwa perbaikan tutup bocor dapat dilakukan dengan membuat kemasan tidak mudah rusak sehingga mudah menyimpan. Leverage point untuk perbaikan produk adalah perancangan desain kemasan (nilai absolute importance tertinggi dari QFD, yaitu 4.3

Perubahan pola hidup masyarakat saat ini dengan kesibukan beraktivitas rutin diluar rumah, akan cendrung untuk membeli jasa untuk kegiatan londry. Fenomena ini membuka peluang usaha londry sepatu yang menjanjikan. Persaingan industri londry sepatu semakin ketat, menuntut perusahaan shoeLifee harus selalu melakukan perbaikan proses dan pelayanannya untuk memenangkan pangsa pasar. Perusahaan harus bersetrategi disamping menjaga mutu produk, pelayanan prima serta harus mengikuti perkembangan teknologi, serta promosi yang optimal dengan berbagai media. Tujuan penelitian adalah pengukur kepuasan pelanggan pada ShoeLiffe. Pengukuran kepuasan konsumen untukmenguji pengaruh service quality dari variabel reliability, assurance, tangibles, empathy dan responsivinees terhadap variabel customer satisfaction. Hasil menunjukkan variable Assurance dan Empathy memiliki pengaruh yang signifikan terhadap kepuasan konsumen. Variabel Responsivinees, Reliability dan Tangibles tidak memiliki pengaruh yang signifikan terhadap kepuasan konsumen.Keseluruhan hasil pengukuran kepuasan konsumen bahwa diperoleh nilai variabel Responsiviness: 0,093, Reliability:-0,144, Tangibles: 0,071, Assurance: 0,421 dan Empathy: 0,338 terhadap layanan jasa cuci sepatu ShoeLifee.

In this era of globalization, business organizations must continue to improve the level of professional services in their respective fields. The use of PLN Mobile in the customer service department at PLN ULP Medan Baru has the potential to provide significant benefits in improving service quality and customer satisfaction. This application is expected to bring positive changes by providing easy access to information for customers regarding billing, blackouts, and other important information. The purpose of this research is to analyze the customer service and benefits of PLN Mobile at PLN ULP Medan Baru. This study uses a qualitative approach to explore an in-depth understanding of the benefits of using PLN Mobile in the customer service department at PLN ULP Medan Baru. A qualitative approach allows researchers to understand customer perspectives, views, and experiences in depth and contextually. Based on the results of the research and discussion conducted by the researchers, it can be obtained that the customer service and benefits of PLN Mobile at PLN ULP Medan Baru are quite good and very useful for customers at PLN ULP Medan Baru, Medan City to meet their electricity needs, complaints and complaints, however, socialization that has not been evenly distributed has resulted in there being PLN ULP Medan Baru customers who have not used the PLN Mobile application. The five dimensions of customer service used by researchers according to Tjiptono (2014: 18), namely the Tangibility, Reliability, Responsiveness, Assurance, and Empathy dimensions at PLN ULP Medan Baru are quite good.  

This study aims to analyze how customer orientation, value creation capabilities and marketing performance affect coffee shops in Padang city. This research was conducted on 90 coffee shop business actors in Padang city with quantitative research methods. The data of this study were analyzed by using PLS 4, the data processed in this study to examine the relationship between customer orientation, value creation capabilities on marketing performance. This study produces answers that all hypotheses are proposed and shows that customer orientation has a significant positive effect on the performance of coffee shops in the city of Padang. Customer orientation has a positive and significant influence on value creation capabilities. Value creation capability has a positive and significant influence on the marketing performance of coffee shops in Padang city. Customer orientation has a positive and significant effect on the marketing performance of coffee shops in Padang city through value creation capability as a mediating variable.

Current technological developments can develop very rapidly and this causes changes in people's lifestyles. With the presence of the internet, not only marketing- based businesses but also developing online transportation services such as Grab, which provides online transportation services to consumers. This needs to be considered as a service provider to maintain the loyalty of service users. This study aims to determine the effect of e-service quality and e-trust on e-loyalty through customer satisfaction on users of grab transportation services. This research was conducted in the community in the district Kecamatan Pandaan who uses grab transportation services in 2023. The data collection technique used is a questionnaire which is distributed online via Google Form. The selection of the sample used in the study was 100 respondents using the purposive sampling method, which is a sampling technique in which the people selected as samples are in accordance with the purpose of conducting research on data management, this research was conducted using the path analysis method (Path Analysis). Based on the results of this study it can be seen that e-service quality has a positive and significant effect on satisfaction, e-trust has a positive and significant effect on satisfaction, e-service quality has a positive and significant effect on e- loyalty, there is no significant relationship between e-trust directly to e-loyalty, and satisfaction has a positive and significant effect on e-loyalty

The purpose of this study was to see the effect of service quality, facilities and timeliness on customer satisfaction at PT. Global Jet Express (J&T) in Pandaan. This study used a quantitative research approach with data collection techniques by distributing questionnaires to 100 consumers. The data analysis method used is Multiple Linear Regression analysis by calculating the SPSS 23 software in which the data will be described, analyzed, and discussed in order to answer and prove the proposed hypothesis. Based on the research results, the Service Quality variable has a significant effect on Customer Satisfaction, the Facilities variable has a significant effect on Customer Satisfactioni and Timeliness has a significant effect on Customer Satisfaction at PT. Global Jet Express (J&T) in Pandaan. While simultaneously the Quality of Service, Facilities and Timeliness have a positive and significant effect on Customer Satisfaction.

Frozen food is food that is processed and then packaged in half-cooked packaging and when consumed must go through a re-processing process, namely by heating it in a frying pan. Frozen Food is a storage process before processing. Frozen food or processed frozen food is the result of a food preservation method which is carried out by lowering the temperature to freezing point, this aims to slow down the spoilage process and preserve the food for months depending on the type of food. Frozen food is also defined as food that is frozen with the aim of preserving the food until it is ready to be eaten. This research design uses quantitative research methods, which test certain theories by examining the relationships between variables. These variables are measured using research instruments, so that data consisting of numbers can be analyzed based on statistical procedures. This type of research uses associative research. Associative research is a temporary answer to associative problem formulations, namely those that ask about the relationship between two or more variables. In this research, we analyze the influence of price and promotion on consumer preferences at the "Nadelia Frozen" shop in Patumbak Medan. Based on data obtained in research regarding Analysis of Factors that Influence Product Purchases. The number of respondents in this study was 30 respondents, then analyzed, it was concluded as follows: Based on partial research results, the brand variable is the most dominant factor that has a positive and significant influence on purchasing frozen food products. Based on partial research results, the product variable has a positive and significant effect. on purchasing frozen food products, based on partial research results, the market competition variable has no effect on purchasing frozen food products. Based on simultaneous research results, the variables Brand, Product and Market Competition have a positive and significant effect on purchasing frozen food products. Based on the conclusions, suggestions that can be put forward in increasing purchases of frozen food products in Patumbak Medan are: Considering that brands and products have a positive and significant influence on purchases of frozen food products in Patumbak Medan, it is best to maintain and improve product quality and maintain the good name of the brand. It is hoped that the company will make strategies for building brand images, products so they can compete in the market. The results of this research can be used to develop management knowledge in the future to be better at marketing products with known brands, so they can compete in market competition.    

Peningkatan UMKM di Indonesia membuat pengusaha terus berinovasi untuk mempertahankan eksistensi bisnisnya. Tujuan penelitian ini adalah untuk melihat pengaruh instagram, kualitas produk, dan suasana terhadap kepuasan pelanggan. Sumber data penelitian ini merupakan data primer yang berasal dari sampel yaitu konsumen Rowstid Chikin. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden. Penelitian ini menggunakan jenis penelitian kuantitatif dengan diajukan pada kuesioner sebagai perolehan data yang kemudian data tersebut diukur menggunakan skala likert. Berdasarkan penelitian ini, instagram dan kualitas produk memengaruhi kepuasan pelanggan.

This study aims to determine the effect of service, network quality, competitive prices on customer satisfaction and the impact on financial performance of pt global media data prima kediri branch. This case study was conducted at PT Global Media Data Prima, Kediri branch. Barokah in 2020-2021 which consists of variables (X) including: service, network quality, competitive prices, variable (Y) customer satisfaction and external variables of financial performance. The sampling technique uses a cluster random sampling technique with random sample types based on area. The results of this study indicate that H1 Service has no effect on customer satisfaction, whereas H2 network quality has no effect on customer satisfaction, and H3 competitive prices have a significant effect on customer satisfaction. Based on the three equations, it proves that customer satisfaction can affect financial performance, the higher the customer satisfaction, the higher the financial performance obtained by the company. The smaller the customer satisfaction, the smaller the financial performance obtained by the company.