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Ngongo, Agustina; Yulius Nahak Tetik; Mitra Permata Ayu

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The advancement of information technology today has provided great benefits in the world of education. The construction of computer-based academic information system websites is part of the use of information technology. With information technology, it is possible for academic databases to be processed quickly and easily, so that in the presentation of the required academic information reports can be obtained precisely, quickly, and efficiently. SMP Negeri 2 Wewewa Utara already has sufficient information technology infrastructure, but it has not been used optimally in academic management. The school already has a computer lab and internet access, but academic data management is still carried out manually using a ledger and Microsoft Excel application. To address issues such as unintegrated student data, complex and time-consuming grade management processes, delivering academic information, and monitoring student learning progress, an academic information system is needed. The purpose of developing this system is to solve the problems contained in the previous system by creating an academic information system at SMP N 2 Wewewa Utara. With the implementation of the new system at SMP N 2 Wewewa Utara, the knowledge and skills of employees, teachers, and principals in the field of web-based academic information systems can be improved. In the development of the academic information system that will be included in the system, it includes information about students, subjects, student classes, classrooms, teachers, homeroom teachers, and student score reports. The software used is DBMS (Database Management System), while the data storage medium is MySQL and PHP as a Programming Language.

Erwan Aristyanto; Edi, Agus Sarwo

Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this research is to formulate a model for the Strategy to Enhance Competitiveness and Sustainability of SMEs in Supporting Independence in East Java. The research method is descriptive qualitative. Data collection techniques include observation, interviews, and documentation. Data analysis techniques use 1) Data reduction, 2) Data display, 3) Data triangulation, 4) Data verification. The informant determination technique uses indepth interviews with key informants such as SME actors, relevant agency officials, representatives from East Java's SME Banks, and academics. The results of data analysis and literature review indicate that the Strategy to Enhance Competitiveness of SMEs in East Java focuses on the adoption of digital marketing (utilization of social media, marketplaces, and e-commerce), product and process innovation (development of unique and quality products, production efficiency), as well as strengthening partnerships and collaborations with various parties (government, financial institutions, large companies) to expand market access and resources. The strategy for enhancing the sustainability of MSMEs in East Java heavily relies on prudent financial management practices (cash flow management, access to affordable financing such as Prokesra and Dagulir), compliance with legal and certification requirements (PIRT, halal, BPOM), as well as the potential implementation of circular economy concepts for resource efficiency and waste reduction. The strategy supporting the independence of MSMEs in East Java focuses on a comprehensive empowerment program, including entrepreneurship training and intensive mentoring for capacity building, ease of access to capital, and facilitation of business matching and exhibitions/bazaars for network and market expansion. The active role of the government and supporting institutions is crucial in creating a conducive ecosystem. The relationship between competitiveness, sustainability, and independence of SMEs is synergistic and mutually reinforcing. Increasing competitiveness directly contributes to economic sustainability. Sustainability creates stability that allows SMEs to continue innovating and enhancing their competitiveness. Meanwhile, independence empowers SMEs to be proactive in achieving competitiveness and sustainability, with the ability to make strategic decisions and adapt to changes. Overall, SMEs in East Java have great potential to continue growing and contributing to the economy. However, sustained support through appropriate policies, relevant empowerment programs, and facilitation of access to essential resources will be key to realizing SMEs that are not only competitive and sustainable but also fully independent.

Tauzia Harari; Irhamni Rahman

International Journal of Social Welfare and Family Law 2026 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

The popularity of the boys love (BL) genre, a key representation of the LGBTQ community, raises concerns about its potential negative impact on social pathology related to LGBTQ behaviors among fans. Despite the stigma labeling BL enthusiasts as exhibiting deviant sexual behavior (homosexuality), early observations and field findings show that most fans are heterosexual and do not exhibit such behavior. Instead, their engagement represents a cumulative effort to support LGBTQ representation. This research uses a qualitative case study approach, conducted on social media X over four months. Key findings suggest that the primary curative efforts by fans to address the social pathology of LGBTQ are self-control and the establishment of self-boundaries. Self-control is demonstrated through cognitive and decision-making control, while self-boundaries are seen in fans' understanding that fictional content should not be translated into heteronormative reality. Strengthening self-control and self-boundaries lays the foundation for further curative actions, preventing fans from becoming fully integrated into the LGBTQ community.

Salsabila Barokatu Lana; Imam Amahdi; Nabilah Nurul Izzah; Nanda Rizky Julian Nugraha; Syairul Bahar +1 more

Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi 2026 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Angklung is one of the traditional musical instruments originating from the Sundanese culture in West Java, Indonesia, and has been recognized as an Intangible Cultural Heritage by UNESCO since 2010. This research aims to analyze the functions, values, and development of angklung in West Java society. The study applies a qualitative descriptive approach through literature review, field observations, and interviews with cultural practitioners. The findings show that angklung plays an important role not only as a musical medium but also as a tool for social cohesion, educational development, and cultural identity preservation. Over time, angklung has experienced significant transformation in terms of performance, musical arrangements, and adaptation in modern contexts, such as tourism, creative industries, and international collaborations. However, challenges remain in maintaining authenticity amid commercialization and the declining interest of younger generations in traditional musical arts. This study highlights the need for continuous cultural education, community engagement, and government support to sustain angklung's legacy. The implications of this study contribute to cultural preservation strategies and provide insights into the sustainable development of traditional arts in the modern era.

Zahro, Aulia; Muna, Nailil; Oktavia, Dita; Muhlisin, Muhlisin; Mafaakhir, Abul

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Globalization influences various aspects of life. One impact of globalization is the ease of access to information technology, which also influences moral and character issues. Islamic education is a strategic effort in shaping religious character in response to the challenges of the globalization era. This study aims to examine the role of Islamic Religious Education as a strategic step in strengthening religious character to face the challenges of globalization. The method used is a literature study with a qualitative approach, analyzing phenomena, concepts, and theories based on literature such as books, journals, and articles relevant to the research topic. The main findings of this study indicate that Islamic Religious Education has the potential to build religious character as a provision to face the impact and influence of global culture. This study identifies obstacles in strengthening religious character through Islamic Religious Education and offers solutions and strategies to strengthen that character. The implications of this study emphasize the importance of responding to moral and character issues in the era of globalization with an adaptive approach through solutions and strategies of Islamic Religious Education.

Maelina Putri Maratu Solihah; Muhammad Ahmad Mumtaz Muizza; Muhammad Dzikri Maulana; Andi Rosa

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study discusses the position of women in the creation of humankind based on Amina Wadud's feminist hermeneutics perspective as an effort to critique classical interpretations of the Qur'an that tend to be gender biased. For centuries, the tradition of interpretation dominated by male exegetes has shaped a theological understanding that places women in a subordinate and inferior position, especially in the narrative of human creation. Amina Wadud, as one of the contemporary Muslim feminists, offers a feminist hermeneutics approach that emphasizes the importance of historical context, linguistic analysis, and women's experiences in understanding the Qur'anic text in a more fair and comprehensive manner. This study specifically examines Wadud's interpretation of QS. An-Nisa 'verse 1, which states that humans were created from nafsun wahidah (one soul). Wadud asserts that this concept indicates the equality of origin between men and women, thereby rejecting the patriarchal view that women were created from men's ribs as second-class beings. The research method used was qualitative with a literature study approach, through analysis of Amina Wadud's works and relevant academic literature. The results of the study show that Wadud's feminist hermeneutics not only serves as a critique of classical interpretations that are laden with patriarchal bias, but also provides a strong theological basis for the recognition of gender equality in Islam. This approach opens up space for women to play an equal role in the social, political, and religious spheres. Thus, Amina Wadud's thinking contributes significantly to building a more inclusive, egalitarian, and gender-equitable understanding of Islam in accordance with the universal values of the Qur'an.

Ansori, Ansori; Dewi Muti’ah; Aprilina Pawestri

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The capacity of village officials to understand village legislative procedures is a key factor in realizing accountable and law-based village governance. However, conditions in Tanjung Village, Pademawu District, Pamekasan Regency indicate that village officials' understanding of the village regulation drafting process is still limited, and there are no regulations regarding the management of village tourism potential. This community service activity aims to improve the legislative capacity of village officials through technical assistance in drafting Village Regulations (Perdes). The method used was a participatory approach through field observations, Focus Group Discussions (FGDs), village legal education, and assistance in drafting simple academic papers and Perdes drafts. The activity results indicate an increased understanding of legislative mechanisms among village officials and the development of a draft Village Regulation on Village Tourism Management, which has been submitted to the Tanjung Village Government as one of the main outputs. Furthermore, this activity contributed to the formation of a local legal culture and increased village government participation in the legislative process. This mentoring model can be replicated in other villages as a strategy to strengthen village governance based on regulations and local needs

Leony Puspita Dewanti; Rasti Antika; Anita Taruli Silitonga; Ellis Supri Yanni; Joey Riche Orion +6 more

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This community service activity, carried out by KKN Group 62 Rempang Eco City, Senbulang, Universitas Maritim Raja Ali Haji, aims to enhance the skills and economic value of coastal communities through the utilization of gonggong shells (Strombus sp.) as raw materials for handicrafts. Gonggong is widely known as a food source, while its shells remain underutilized and are often discarded as waste. The program was implemented through a training activity on making keychains from gonggong shells in Rempang Eco City. The methods included socialization, demonstration, and hands-on practice accompanied by guidance from the facilitators. The results show that participants improved their ability to process gonggong shells into simple craft products with potential market value. Although the activity was still limited to initial production and did not yet cover marketing, it successfully provided new insights and opened opportunities for creative entrepreneurship within the community. With further assistance and development, gonggong shell utilization is expected to evolve into a sustainable handicraft business that contributes to the economic welfare of coastal communities.

Agus Mulyono; Danang Sunyoto

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This community service program aims to enhance public awareness and skills in managing household waste through an innovative recycling-based approach. The main problems identified in the target community include limited understanding of waste segregation, lack of knowledge regarding the economic potential of household waste, and insufficient skills to transform waste materials into useful products. To address these issues, the program was implemented through several stages, including an initial survey to identify community needs, environmental education and awareness sessions, hands-on training on producing recycled products, and continuous mentoring to ensure the sustainability of the activities.The results show a significant increase in participants’ knowledge of proper waste management and recycling concepts. Moreover, the community successfully produced various creative and functional recycled items such as plant pots, household crafts, and other aesthetically valuable products with economic potential. The program also facilitated the establishment of a resident group committed to continuing the initiative independently. Overall, this community service activity demonstrates that practical environmental education can effectively foster ecological awareness, strengthen community participation, and create opportunities for local economic empowerment through the utilization of household waste.

Noor Thalia Ratnawaty; Wulan Cahya; Sinta Praditya; Ratna Pangastuti

Inovasi Pendidikan dan Anak Usia Dini 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to determine the effect of Islamic behavior modification strategies through reward implementation on improving children's discipline in early spiritual activities at TK Unggulan An-Nur Surabaya. A quantitative approach was used with the Equivalent Time Sample Design involving 13 children aged 5–6 years. Observations were conducted over three weeks using indicators such as punctuality, attentiveness in prayer sessions, neat sitting, and memorization of short surahs and prayers. The results showed an increase in discipline scores during the first and second weeks when rewards were given, but a decline in the third week when rewards were withheld. These findings indicate that Islamic behavior modification strategies through rewards significantly improve young children’s discipline. Additionally, the effectiveness of the strategy depends on each child’s characteristics and the consistency of reward implementation. The findings support Skinner's reinforcement theory, asserting that positive behavior can be cultivated through proper reinforcement, particularly within the context of Islamic early childhood education.

Dwi Oktaviana; Yumi Sarassanti; Elay Yusifli Elshad

International Journal of Science and Mathematics Education 2026 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study investigates the impact of GeoGebra-assisted collaborative learning on students' understanding of function graphs. Function graphs are fundamental in mathematics education, yet many students struggle to grasp the relationships between variables, primarily due to traditional teaching methods that focus on procedural skills rather than conceptual understanding. To address this challenge, the study incorporates GeoGebra, a dynamic mathematics software, alongside collaborative learning strategies. The research utilizes a quasi-experimental design involving high school students who had previously struggled with function graphs. The results demonstrate that the experimental group, which engaged in GeoGebra-assisted collaborative learning, showed a significant improvement of 27% in their post-test scores, compared to just a 6% improvement in the control group using traditional methods. The study highlights the effectiveness of GeoGebra in fostering a deeper conceptual understanding of mathematical functions by enabling students to visualize and manipulate graphs interactively. Additionally, collaborative learning encouraged peer interaction, reinforcing the learning process and promoting better problem-solving skills. The findings suggest that combining interactive tools like GeoGebra with collaborative learning techniques can enhance students’ mathematical comprehension, leading to improved engagement and performance in mathematics education.

Reynaldo Reynaldo; David Surya Atmaja; Hilma Putri Fidyandini

Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan 2026 Asosiasi Riset Ilmu Tanaman dan Hewan Indonesia

This study aims to evaluate the effectiveness of the green water system in the nursery phase of Nile tilapia Oreochromis niloticus by observing growth performance, water quality, and survival rate. The experiment was conducted for 21 days using 450-liter circular tanks with two treatments: green water and clear water systems. The green water system was established by adding plankton starter to stimulate algal growth, while the clear water system used clean water with routine siphoning. Observations included absolute length, absolute weight, water quality parameters pH, temperature, dissolved oxygen, nitrite, and phosphate, and survival rate. The results indicate that the green water system provided superior nursery performance compared to clear water. Tilapia seeds reared in green water exhibited higher growth in length and weight, more stable water quality, and a greater survival rate 90% than those in the clear water system 80%. These improvements are attributed to the presence of microalgae, which serve as natural feed as well as bioremediation agents that reduce ammonia, nitrite, and phosphate toxicity. Therefore, the green water system proves to be more effective, economical, and environmentally friendly for tilapia nursery culture compared to the clear water system.

Rizky Nanda Kurnia Ilahi; Wan Syafii

Botani : Publikasi Ilmu Tanaman dan Agribisnis 2026 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

This literature review synthesizes a wide range of research findings that examine the role of auxin distribution direction in regulating leaf primordium patterning, known as phyllotaxis, in Arabidopsis thaliana. The reviewed studies consistently indicate that phyllotaxis represents a highly coordinated growth regulation mechanism that is primarily governed by Polar Auxin Transport (PAT), which is mediated by Pin-Formed (PIN) auxin efflux proteins. The polarity and spatial localization of PIN proteins generate dynamic auxin gradients within the shoot apical meristem, and these gradients function as key positional signals that determine the precise sites where new leaf primordia are initiated. Furthermore, auxin distribution is not regulated solely by PAT but is tightly integrated with genetic, cellular, and mechanical cues. Several studies highlight the role of transcription factors such as TMO5 in influencing PIN1 convergence and reinforcing auxin maxima at primordium initiation sites. In addition, the interaction between PIN polarity and the orientation of cortical microtubules suggests that mechanical stress and cytoskeletal organization contribute to the stability and directionality of auxin flow. Comparative analysis of the literature demonstrates that PAT and PIN proteins operate through interconnected mechanisms to control auxin distribution direction, which ultimately shapes the spatial arrangement and regularity of leaf primordium patterns. Overall, this review emphasizes the complexity and integration of hormonal, genetic, and mechanical signals in controlling phyllotaxis in plants.

Mutmainnah, Mutmainnah; Avita Febri Hidayana

Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study aimed to improve the speaking skills of sixth-grade students at SDN Negeri Kelapa Dua Wetan 01 Pagi in using the Simple Past Tense pattern (was/were) through the implementation of the Role Playing method. The research was conducted in two cycles involving 32 students as the subjects. The research method used was Classroom Action Research, consisting of the stages of planning, action implementation, observation, and reflection in each cycle. Data were collected through oral pre-tests and post-tests, as well as observations of students’ learning activities during the lessons. The results showed a significant improvement in students’ speaking skills. Their average score increased from 60.3 on the pre-test to 74.1 on the post-test. The percentage of students who achieved the Minimum Mastery Criteria also rose from 31% to 75%. The Role Playing method proved effective in enhancing students’ accuracy in using was/were, improving speaking fluency, and boosting self-confidence in oral communication. In conclusion, the application of the Role Playing method had a positive and significant impact on English learning outcomes among the sixth-grade students at SDN Negeri Kelapa Dua Wetan 01 Pagi. It is recommended that teachers continue to apply this method consistently, and that schools provide additional supporting facilities to optimize the learning process. For future studies, teachers and students are encouraged to expand the variety of role-play scenarios and include a control group to obtain a deeper and more comprehensive understanding of the effectiveness of the Role Playing method.

Cicilia Kimberly Oldy Saragih; Fajar Utama Ritonga

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2026 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Equal access to health services is a fundamental right of citizens. However, vulnerable groups such as beggars are often neglected because they do not have valid residence documents. The Medan City Government launched the Medan Berkah Health Insurance Program (JKMB) to support universal Health Coverage, allowing free health services only with a Medan ID card. This study aims to assess the implementation of JKMB on beggars in Medan City by using the implementation suitability model from David C. Korten, which emphasizes the relationship between programs, organizations, and beneficiaries. The method used is a descriptive qualitative approach, with data collection through in-depth interviews, observations, and documentation studies. Informants consisted of beggars without identity who had been disciplined by Social Services, program Implementation officers, and academics in the field of social welfare. The results showed that JKMB can only be accessed by beggars while under the supervision of Social Services, through temporary identities such as "Mr. X". After being repatriated (reunification), access to health services cannot be continued due to the absence of An ID. The Program has not been able to reach marginalized groups on an ongoing basis, and there has been no integration of cross-sector data systems. The findings expose the discrepancy between program design and Target conditions, highlighting the importance of more inclusive policy reformulation, facilitation of identity ownership, and inter-agency coordination to create equitable and sustainable health access for all citizens

Hisyam, Ciek Julyanti; Aprilina, Ajeng Ayundha; Putri, Almaida Handara; Putri, Calista Olivia Adeline; Syabella, Izmi +4 more

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2026 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Drug abuse in Indonesia is a form of social deviance influenced by psychological pressure, structural conditions, and weak social ties. This phenomenon is not only related to legal aspects but also arises as a response to stress, anxiety, and negative emotional experiences. Theories such as self-medication, escapism, Durkheim and Merton's Anomie, and Agnew's General Strain Theory suggest that drug abuse behavior can develop due to imbalanced norms, social tension, and an individual's inability to cope with life's pressures. In inmates, these factors are exacerbated by challenging social and economic experiences prior to their incarceration, increasing the risk of involvement in drug use and trafficking. This study emphasizes the need for a multidimensional approach to understanding this deviance and supporting rehabilitation and social reintegration efforts. Strengthening the roles of families, communities, and educational institutions in preventing drug abuse is crucial for providing ongoing support. A deeper understanding of the patterns of individual involvement in drug abuse is key to designing more effective prevention programs, based on psychological, social, and structural approaches to reduce the long-term impact of drug abuse on society.

Elisabeth Matrona Sintia Pareira; Lidwina Triastuti Listianingsih; Whisnu Trie Seno Ajie

International Journal of Health and Social Behavior 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

Diabetes Mellitus (DM) is disease metabolic chronic which causes various complications including decline strength muscle extremities below , which impacts mobility and risk falls in the elderly . Research This aim analyze effectiveness of Resistance Exercise with combination of Tai Chi gymnastics against improvement strength leg muscles in the elderly with DM. Research design use quasi experimental one group pretest –posttest with amount sample of 32 elderly in the Community Seroja Cahya Kawaluyan Hospital . Intervention done for 3 months with frequency 3 times/ week , intensity moderate (50–70%), and duration 45 minutes . Strength muscle legs measured use leg dynamometer . Data not normally distributed (Shapiro-Wilk p < 0.05), so that analysis using the Wilcoxon test. The results showed 26 elderly experience improvement strength muscles , 3 experienced decrease , and 3 remains , with mark Asymp . Sig. 0.000 (< 0.05), so proven there is improvement strength significant leg muscles after intervention . Exercise program This can recommended as intervention safe and effective for elderly with DM for increase strength muscles and function mobility .

Andrea Marcella Rahardjo

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2025 International Forum of Researchers and Lecturers

The development of social media has significant transformations in the communication strategies of retail companies, particularly in building relationships with customers digitally. In the context of increasingly intense competition, social media no longer functions merely as a promotional channel, but also an interactive space to shape engagement, brand perception, and long-term relationships with customers. TIP TOP Supermarket, as one of the modern retail players in Indonesia, utilizes Instagram as its primary digital communication channel to reach audiences, convey brand values, and build customer engagement. The majority of TIP TOP Supermarket’s customers do not yet possess high levels of digital awareness, resulting in limited engagement with TIP TOP’s activations on Instagram. TIP TOP has not yet implemented a strategic approach in managing its Instagram. This condition constitutes a challenge in Instagram management. This study aims to analyze the stages of research and diagnosis, objective, strategies, tactics, implementation, and reporting-evaluation carried out by TIP TOP Supermarket in building customer engagement. The research employs a descriptive qualitative approach within a positivist paradigm. Data were collected through in-depth interviews with seven key informants from the Marketing and Communications Division, observations, and online documentation. The findings indicate that the management of TIP TOP Supermarket’s Instagram has gone through all stages of the ROSTIR, although several aspects have not yet been fulfilled. The conclusion emphasizes the importance of building a brand identity with consistent characteristics. This study recommends the establishment of a digital community on Instagram and the adoption of a responsive approach toward customers.

Rafa Shafeya Pramonoputri

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2025 International Forum of Researchers and Lecturers

Media relations, as an important part of Public Relations, supports the success of a program efficiently and at low cost through publicity techniques. The role of mass media, especially television, is significant in delivering information, entertainment, and education. Public Relations at PT Surya Citra Media (SCM) plays an active role in designing strategies to support the success of a program. This study analyzes the strategies used by SCM to increase media engagement for the special event "Konser Raya 3 Dekade Indosiar Luar Biasa" using a descriptive qualitative method with in-depth interviews and observations. Interviews were conducted with two relevant sources. The first resource person is the Head of Public Relations at PT Surya Citra Media (SCM) and the second resource person is the Public Relations Officer of PT Surya Citra Media (SCM) where both sources are equally responsible for the supervision and implementation of all public relations activities at PT Surya Citra Media (SCM). The results show that SCM has successfully implemented effective media relations strategies to improve media engagement.

Hana Priscilla

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2025 International Forum of Researchers and Lecturers

This research aims to examine the relationship between the credibility of brand ambassador Ariel Noah and brand awareness of GoSend services among Instagram followers @gosendindonesia.  The background of this research is based on the increasing use of brand ambassadors as a communication strategy for marketing digital services via social media.  The credibility of brand ambassadors in this research is measured through three dimensions, namely expertise, trustworthiness and attractiveness, using the Source Credibility Theory proposed by Hovland et al.  (1953).  The research method used was quantitative with a correlational approach, through a questionnaire survey distributed to 93 respondents following Instagram @gosendindonesia.  The research results show that Ariel Noah's expertise has a positive and significant relationship with GoSend brand awareness with a correlation coefficient of 0.454 (medium category).  Trustworthiness also shows a positive and significant relationship with a correlation coefficient value of 0.407 (medium category).  Meanwhile, attractiveness has a positive and significant relationship with brand awareness, but with a low level of relationship with a correlation coefficient of 0.385.  These findings show that brand ambassador credibility has an important role in building brand awareness of GoSend services through social media.