Strategi Media Relations PT Surya Citra Media (SCM) dalam Meningkatkan Media Engagement untuk Special Event Konser Raya 3 Dekade Indosiar Luar Biasa

Rafa Shafeya Pramonoputri
Harmoni: Jurnal Ilmu Komunikasi dan Sosial 📅 2025 Vol 3, No 4 🔗 DOI: 10.59581/harmoni-widyakarya.v3i4.5966
Abstract
Media relations, as an important part of Public Relations, supports the success of a program efficiently and at low cost through publicity techniques. The role of mass media, especially television, is significant in delivering information, entertainment, and education. Public Relations at PT Surya Citra Media (SCM) plays an active role in designing strategies to support the success of a program. This study analyzes the strategies used by SCM to increase media engagement for the special event "Konser Raya 3 Dekade Indosiar Luar Biasa" using a descriptive qualitative method with in-depth interviews and observations. Interviews were conducted with two relevant sources. The first resource person is the Head of Public Relations at PT Surya Citra Media (SCM) and the second resource person is the Public Relations Officer of PT Surya Citra Media (SCM) where both sources are equally responsible for the supervision and implementation of all public relations activities at PT Surya Citra Media (SCM). The results show that SCM has successfully implemented effective media relations strategies to improve media engagement.
Keywords
Media Engagement; Media Relations; Media Strategy; Public Relations; Special Event
How to Cite

Rafa Shafeya Pramonoputri (2025). Strategi Media Relations PT Surya Citra Media (SCM) dalam Meningkatkan Media Engagement untuk Special Event Konser Raya 3 Dekade Indosiar Luar Biasa. Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 3(4). https://doi.org/10.59581/harmoni-widyakarya.v3i4.5966

Rafa Shafeya Pramonoputri, "Strategi Media Relations PT Surya Citra Media (SCM) dalam Meningkatkan Media Engagement untuk Special Event Konser Raya 3 Dekade Indosiar Luar Biasa," Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 3, no. 4, 2025.

Rafa Shafeya Pramonoputri. "Strategi Media Relations PT Surya Citra Media (SCM) dalam Meningkatkan Media Engagement untuk Special Event Konser Raya 3 Dekade Indosiar Luar Biasa." Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 3, no. 4, 2025.

Rafa Shafeya Pramonoputri. "Strategi Media Relations PT Surya Citra Media (SCM) dalam Meningkatkan Media Engagement untuk Special Event Konser Raya 3 Dekade Indosiar Luar Biasa." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 3, no. 4 (2025).

Rafa Shafeya Pramonoputri (2025) 'Strategi Media Relations PT Surya Citra Media (SCM) dalam Meningkatkan Media Engagement untuk Special Event Konser Raya 3 Dekade Indosiar Luar Biasa', Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 3(4). doi: 10.59581/harmoni-widyakarya.v3i4.5966.

Rafa Shafeya Pramonoputri. Strategi Media Relations PT Surya Citra Media (SCM) dalam Meningkatkan Media Engagement untuk Special Event Konser Raya 3 Dekade Indosiar Luar Biasa. Harmoni: Jurnal Ilmu Komunikasi dan Sosial. 2025;3(4).

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