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Fadhila Eka Meyliana; Hendra Pratama

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The purpose of this study is to determine the level of validity and effectiveness of the e-module based on book creator on the distribution of flora and fauna in the world for class XI SMA Negeri 1 Gondang. This study uses the R&D method with the Borg and Gall model. The main subjects in this study were students in class XI-1 SMA Negeri 1 Gondang with a total of 39 students. The results of this study indicate that the results of the media expert validation test were 98%, the material expert validation was 95%, the language expert validation was 98%, and the subject teacher validation was 95%. The results of the effectiveness test through the Paired Sample t-Test showed a significance value of 0.000 which is less than 0.05. Thus, the alternative hypothesis is declared accepted and shows that there is a difference in student learning outcomes before and after using the e-module. So, it can be concluded that the e-module based on book creator on the distribution of flora and fauna in the world is valid according to experts and effective in improving student learning outcomes.    

Alifatun Ni’mah; Eka Syovi Arianti; Suyanto Suyanto; Shidqi Hamdi Pratama Putera; Ahmad Nashrudin

Publikasi Para ahli Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

In this article, the author provides an overview of the implementation of problem-based learning (PBL) methods within an independent curriculum. The introduction section introduces the topic and highlights the significance of PBL in education, while the overview of PBL methods section explains the key principles and components of this pedagogical approach. The importance of an independent curriculum is discussed in terms of empowering students to develop critical thinking, problem-solving, and self-directed learning skills. The article then outlines the benefits of implementing PBL, including enhanced critical thinking skills, improved problem-solving abilities, and increased engagement and motivation. Finally, the challenges and considerations of implementing PBL are addressed, such as the need for adequate teacher training and support, the development of new assessment strategies, and the integration of PBL with existing curricula. The article concludes by offering best practices for successful implementation, such as establishing clear learning objectives and outcomes and fostering a collaborative learning environment.

Ahmad Sabiqun Nawa; Akhmadah Maulidiyah; Amanda Nazhira F; Trisnanda Marselina Ariyanto; Yosi Dieta Pratama +1 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

Education has an important role in improving the quality of human resources in Indonesia. Education is greatly influenced by various factors, such as students, teachers, infrastructure and the environment. As technology develops, the use of technology in education becomes increasingly important. Through a program introducing Microsoft Office (Word, PowerPoint, and Paint) and making simple calculators, this research aims to improve the basic technology and mathematics skills of students at SDN Carangwulung 3. The introduction of Microsoft Office is expected to improve students' ability to use technology, while making simple calculators for make it easier for students to count. This research uses qualitative research methods, with observation, interviews and non-numerical data analysis. The research results show that the program introducing Microsoft Office and making simple calculators can improve students' basic technology and mathematics skills. This service effort emphasizes the importance of using technology in improving the quality of education, as well as efforts to achieve the Sustainable Development Goals (SDGs) in the education sector. Apart from that, this research also shows that there are efforts to increase exposure to SDGs in Carangwulung Village through programs carried out by Group 04 KKNT MBKM UPN "Veteran" East Java.

Nilam Sari; Heryanto Heryanto; Lorena Peranginangin; Renatal Halomoan Lumban Tobing

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

Bullying in linguistic terms is bullying, which means disturbing and causing trouble. Bullying is an act that violates human rights, and currently, bullying cases are a hot topic being discussed in various media. Bullying is a serious act that affects children all over the world, including in Indonesia. Formal educational institutions, especially schools, are often places where bullying behaviour occurs. This phenomenon is not only limited to the lower middle school level, but upper middle school students are also not free from this act of bullying. In this context, junior high school students have begun to form groups and interact with their peers, making them more vulnerable to bullying. Therefore, the aim of this community service activity is to increase the knowledge of junior high school students, especially in class VIII at the Khairul Imam Medan Integrated Islamic Middle School, about bullying behavior. Educational activities were carried out three times, which included preparation, implementation, and evaluation stages. This education has benefits in efforts to prevent and detect early bullying behaviour in junior high school students, especially at Khairul Imam Integrated Islamic Middle School, Medan. Following the implementation of educational activities, we can conclude that students who were previously unaware of bullying now understand the concept and strategies to prevent it. The hope is that after this community service activity, the school and other related parties can take steps to prevent and detect bullying behaviour early, especially among junior high school students.

Dhian Satria Yudha Kartika; Tina Adelia Lestari; Nashrum Minallah; Isma Triana; Gracia Medyate Sinulingga +1 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

A disaster is an event that can occur due to several factors and can claim lives. Indonesia is a country that has the potential for natural disasters because it is traversed by three plates. Jumok Hamlet in Sambirejo Village just experienced a landslide disaster in early 2023 which destroyed 13 houses. Land movement in Sambirejo Village can occur because the village is located on the slopes of the foot of a mountain and is surrounded by hills. This caused the Government to build and provide temporary shelter for affected victims. Apart from shelters, the government also provides household equipment for consumption throughout the fasting month. Exactly in March 2024, Group 8 students from UPNVJT carried out KKNT-MBKM in Sambirejo Village. Group 8 students were involved and worked directly with the BPBD and other institutions to provide this assistance and prepare for the HUNTARA. This article aims to provide a description of the Government's response to the disaster that occurred, providing an overview of the formation of the Huntara, and the role of group 8 who happened to be carrying out KKNT-MBKM at that time.

Idul Adha; Faridi Faridi

Jurnal Budi Pekerti Agama Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Akhlaq education plays an important role in shaping the character and personality of students. However, challenges in learning akhlaq such as limited relevant teaching materials and interesting learning media require innovative solutions. This article discusses strategies for developing teaching materials and learning media for akhlaq that are relevant to technological developments and social changes. This research uses literature study method and implementation analysis in selected schools. The results show that the use of digital media, project-based learning, and collaboration with parents and the community can improve the effectiveness of akhlaq learning.  

Ilham Ramadhani Huda; Satrio Artha Priyatna

Jurnal Budi Pekerti Agama Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study focuses on exploring the influence of Sufism practices on the emotional well-being of individuals in Indonesia. Sufism, as a mystical dimension of Islam, offers a spiritual approach through practices such as remembrance (dhikr), meditation, and self-reflection (muhasabah), aiming to cleanse the soul and draw closer to the Divine. The research employs a qualitative approach with a phenomenological design to delve into the subjective experiences of Sufi practitioners regarding their emotional well-being. The results indicate that these practices significantly reduce levels of anxiety, depression, and stress, while enhancing overall emotional well-being. This research can support the development of spiritually-based psychological interventions that are more effective in helping individuals achieve better emotional well-being amidst the challenges of modern life. 

Anizak Umilatifah; Faridi Faridi

Jurnal Budi Pekerti Agama Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Today's students, often referred to as the digital generation, tend to be more interested and responsive to interactive and visual learning media. However, traditional teaching methods that tend to be monotonous are often unable to fulfil students' learning needs and interests. Therefore, innovation in learning approaches is necessary. One of the innovative solutions in learning media development is the use of graphic design applications such as Canva. With its user-friendly features, Canva allows teachers to create more dynamic and interesting teaching materials, which in turn can increase students' motivation and understanding of the values taught in Islamic Religious Education and Budi Pekerti. The development method or R&D using the ADDIE model is a learning design model that provides an organised process in the construction of teaching materials that can be used in both face-to-face and online learning. The use of learning media that suits students' needs not only increases their attention to the lesson, but also provides a comprehensive learning experience, reinforces a thorough understanding of the material, and encourages students' active involvement in the learning process. Thus, students have greater opportunities to develop their creativity and potential in a supportive learning environment. Learning media plays an important role in improving student learning outcomes by providing an engaging and efficient teaching-learning process. It allows students to understand the subject matter more easily, increases learning efficiency in accordance with the learning objectives, and improves their concentration and motivation.

Nanang Abdillah; Muhammad Najib; Maftuh Maftuh

Ikhlas : Jurnal Ilmiah Pendidikan Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Fiqh education in the context of Islam is often understood merely as the transfer of knowledge regarding normative laws. However, the exploration of fiqh education as a process that can shape students' character in accordance with the goals of education, which not only transfers knowledge but also forms individual values and character, has not yet been evident. This is due to the lack of understanding of the essence of fiqh education from the perspective of educational philosophy. This article aims to explain that fiqh should not only be viewed as law but also as education rich in moral   and character values. Fiqh education, when analyzed through several philosophical perspectives such as ontological, epistemological, axiological, and methodological studies, reveals its moral and character values. From an ontological perspective, fiqh education can be directed towards understanding the meaning of Islamic education and the relationship between fiqh law and moral values. This shows that fiqh education plays a role in building students' character. In the epistemological aspect, the Qur'an and Hadith serve as the primary sources of knowledge. Teaching methods that include textual, rational, and empirical approaches motivate students to understand the legal context more deeply. Axiology in fiqh education emphasizes the importance of moral values and social responsibility, aiming to shape individuals with high morality. Teaching methodologies are also evolving with new approaches, such as problem-based active learning, to enhance students' interest in understanding the material. Thus, it is hoped that the education of fiqh will not only produce individuals who are well-versed in normative laws but also individuals of noble character in accordance with religious teachings.  

Alvi Elsa Damayanti; Dewangga arya mukti

Nubuat : Jurnal Pendidikan Agama Kristen dan Katolik 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This article is about strengthening religious moderation in church communities in Tanah Putih District, Rokan Hilir Regional Government Area, Riau Province. Through a participatory approach, churches and church associations play an important role in planning and implementing aid programs that encourage the active participation of local communities. Space for inclusive dialogue. The results of the study show that the Tanah Putih area has succeeded in embracing religious diversity, creating a peaceful environment and becoming an inspiring example of religious moderation as a solid foundation in everyday religious life. Strategy for Strengthening Religious Moderation in Various Religious Communities in Indonesia.

Thifaliani Mutiawati Putri; Aldo Kasan Awali

Nubuat : Jurnal Pendidikan Agama Kristen dan Katolik 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research focuses on a phenomenological study of the gender struggles of seminary candidates. Sexuality and celibacy have been the subject of ongoing debate and research in religious contexts, particularly in Catholicism, where celibacy is an important part of the spiritual life of priests and priesthood candidates. The aim of this research is to determine the perceptions and experiences of prospective pastors in developing their sexual lives. The methodology used in this research is a phenomenological study by interviewing college pastors. From these sources, their experiences in managing sexuality were explored. This research concludes that human and spiritual maturity makes the sexuality of prospective priests healthier. A healthy appreciation of sexuality causes prospective priests to grow in human, spiritual, intellectual, pastoral and communal intelligence.  

Geraldy Calvin; Yulianto Wibowo

Nubuat : Jurnal Pendidikan Agama Kristen dan Katolik 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research focuses on the influence of the Internet and social media on the centralization of chastity among the youth of St. Vincent A Paulo Parish, Malang. The author's observations of several human phenomena experiencing a crisis of faith due to social media. This research uses a qualitative approach and the type of research is a questionnaire. A qualitative approach like this was chosen because the author believes that by using this approach it is possible to describe the problem being studied as a whole. The author distributed fourteen (14) questionnaires. This question is divided into two parts, the first question is answered directly, the second question is answered with a brief explanation. Research materials were distributed to OMK (Catholic Youth) Parish of St Vincentius A Paulo Malang. The process and analysis used in this research is the interactive data analysis model of Miles and Huberman. The analysis consists of four steps, namely data collection, data reduction, data presentation, as well as drawing conclusions and verification. The Holiness of Catholic Youth, the Identity of Catholic Youth, and the Impact of the Internet on Research Findings of Catholic Youth.

Wisnu Adi Prasojo; Srie Muljani

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Adsorption is a separation process on a particular substance based on the affinity of a compound to a solid. The adsorption process requires an adsorbent as an absorbent material and an adsorbate as an absorbed component. The adsorbent that is often used to absorb Cu2+ ions is silica gel. Silica gel is a rigid gel that is amorphous. In silica gel there are two main bonding groups, namely siloxane and silanol groups which cause silica gel to easily absorb polar molecules, especially water. The purpose of this research is to get the best mass of silica and the effect of the initial concentration of Cu ions on the final concentration of Cu metal. In this study, two operating conditions were varied, namely the mass of silica gel adsorbent 0.4 grams; 0.6 grams; 0.8 grams; 1 gram; 1.2 grams and the initial concentration of Cu metal 3 ppm; 4 ppm; 5 ppm; 6 ppm; 7 ppm. The results of this study showed that the silica content of bagasse ash was 70.97% with a surface area of 283.802 m2/g. The best result of this study reduced the content of copper metal (Cu) by 88% in the condition of silica gel mass of 1.2 grams. The adsorption isotherm shows that the data is more in line with the Freundlich equation. The resulting equation is y = 0.4268x + 0.4969 with an R2 value of 0.9837.

Khanif Nur I’zaaz; Aden Prawiro Sudarso

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of Leadership and Work Stress on Employee Performance at PT Lazada Ekpres Warehouse (Hub) Pondok Cabe South Tangerang. The method used is a quantitative method with a descriptive approach. The sampling technique used was Non Probability sampling with a sample of 55 respondents. In collecting data using observation techniques and distributing questionnaires. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing. The results of this research are that leadership has a significant effect on employee performance with the regression equation Y = 13.243 + 0.668 X1. The correlation coefficient value for the Leadership variable is 0.711, meaning that the two variables have a strong level of relationship with a coefficient of determination of 50.5%. Hypothesis testing obtained a value of tcount > ttable or (7.356 > 0.266). Thus Ho1 is rejected and Ha1 is accepted. This means that there is a significant influence between Leadership and Employee Performance. Job Stress has a significant effect on Employee Performance with the regression equation Y = 11.873 + 0.614 X2. The Job Stress correlation coefficient value is 0.820, meaning that the two variables have a very strong level of relationship with a coefficient of determination of 59.5%. Hypothesis testing obtained a value of tcount > ttable or (8.816 > 0.266). Thus, H02 is rejected and Ha2 is accepted, meaning that there is a significant influence between Job Stress on Employee Performance. Leadership and Job Stress have a significant effect on employee performance with the regression equation Y= 6.696 + 0.344 X1 + 0.426 X2. The correlation coefficient value is 0.820, meaning that the independent variable and the related variables have a very strong level of relationship with a coefficient of determination of 67.3%. Hypothesis testing obtained a value of fcount > ftable or (53.538 > 3.17). Thus, Ho3 is rejected and Ha3 is accepted, meaning that there is a significant simultaneous influence between Leadership and Job Stress on Employee Performance at PT. Lazada Express Warehouse (Hub) Pondok Cabe South Tangerang.

Viony Rahmawati; Rusnandari Retno Cahyani

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Family business, businesses owned and inherited by family members, play an importantrole in the Indonesian economy. Despite its long-term benefits and legacy potential, familybusinesses are also challenging. In carrying it out, maintaining the good name of the family,providing business knowledge to family members, and overcoming difficulties in reachingagreements are key factors. Several figures such as Moores and Barrett, Marpa, Dussault, andPoza provide different views regarding the definition of a family company. However, thepoint is that this company is family owned, involved in management, and has the potential tobe sustainable across generations. In the Indonesian context, several successful familycompanies include PT. DJARUM, PT. Indofood Sukses Makmur, Trans Corp, Bakrie Group,and Sampoerna. Knowing the various types of promising family businesses, such asrestaurants, learning courses, plantation industries, automotive businesses, and eventorganizers, can be a guide for starting a sustainable family business.      

Noor Fahmi Shihab; Purwatiningsih, Purwatingsih; Ratih Setyo Rini

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to explore the effect of social media marketing and celebrity endorsement on consumer buying interest in Wardah Beauty products. The research was conducted from April to June using a quantitative approach. The research sample consisted of 100 respondents. Data analysis techniques include data quality test, classical assumption test, hypothesis testing, multiple regression analysis, and coefficient of determination test using IBM SPSS 25 software. Partial test results show that social media marketing (X1) has a significant influence on consumer buying interest (Y), with a calculated T value of 4.092> 1.661 and a significance of 0.000 <0.05. Meanwhile, celebrity endorsement (X2) has no significant effect on consumer buying interest (Y), with a T value of 1.469 < 1.666 and a significance of 0.145 > 0.05. Simultaneously, the effect of social media marketing (X1) and celebrity endorsement (X2) on consumer buying interest (Y) has been tested using the F test, which shows a significant effect with an F value of 12.771> F table 3.090 and a significance of 0.000 < 0.05. These results indicate that social media marketing (X1) and celebrity endorsement (X2) together have a positive influence on consumer buying interest (Y) in Wardah Beauty products.

Rizki Amalia Putri; Roni Faslah; Muhammad Ikhwan

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Work-life balance is a condition where an individual is able to maintain a balance between the world of work and personal life in a sustainable manner. This balance is something that is expected by every employee, including non-managerial employees of the HCGA division of PT XYZ. The main objective of this study is to determine the achievement of employee work-life balance as reviewed from three aspects, namely time balance, involvement balance, and satisfaction balance. In addition, this study also identifies factors that support and inhibit the achievement of work-life balance in employees. This study uses a qualitative descriptive approach, namely by describing and analyzing the problems that arise. Qualitative research is based on primary data and secondary data. Primary data in this study were obtained by conducting observations, interviews, and documentation, while secondary data were obtained through books, previous research, and articles related to the research. The results of the study indicate that not all employees are able to achieve optimal work-life balance. Some employees, especially those from the recruitment and general affairs departments, feel that they have a good work-life balance thanks to work flexibility and the ability to manage time. However, employees from the people development and administration departments of HCGA actually experience difficulties due to excessive workload, additional tasks outside of their job descriptions, and lack of team management from superiors. The support of coworkers who help each other and create a supportive work environment is one of the main supporting factors in achieving work-life balance. On the other hand, work pressure outside of working hours and ineffective communication are obstacles that are often faced. This study only uses one variable so that it cannot fully describe the relationship with other aspects such as work stress or job satisfaction. Therefore, further research is recommended to explore more variables in order to provide a more comprehensive understanding of work-life balance in the work environment.  

Kristina Oren Lanan; Aden Prawiro Sudarso

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of Leadership style and Work Discipline on Employee Performance at PT. Wita Kharisma Jaya Bersama Bekasi West Java. The method used is a quantitative method with a descriptive approach. The sampling technique used was Non Probability sampling with a sample of 65 respondents. In collecting data using observation techniques and distributing questionnaires. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing. The results of this research are that leadership style  has a significant effect on employee performance with the regression equation Y = 10,933 + 0.744 X1. The correlation coefficient value for the Leadership style variable is 0.829, meaning that the two variables have a very  strong level of relationship with a coefficient of determination of 68.7%. Hypothesis testing obtained a value of tcount > ttable or (11.751 > 0.244). Thus Ho1 is rejected and Ha1 is accepted. This means that there is a significant influence between Leadership style and Employee Performance. Work Discipline has a significant effect on Employee Performance with the regression equation Y = 5.933 + 0.841 X2. The Work Discipline correlation coefficient value is 0.878, meaning that the two variables have a very strong level of relationship with a coefficient of determination of 77.1%. Hypothesis testing obtained a value of tcount > ttable or (14.549 > 0.244). Thus, H02 is rejected and Ha2 is accepted, meaning that there is a significant influence between Work Discipline on Employee Performance. Leadership style and Work Discipline have a significant effect on employee performance with the regression equation Y= 4.939 + 0.291 X1 + 0.583 X2. The correlation coefficient value is 0.897, meaning that the independent variable and the related variables have a very strong level of relationship with a coefficient of determination of 80.4%. Hypothesis testing obtained a value of fcount > ftable or (127.119 > 3.14). Thus, Ho3 is rejected and Ha3 is accepted, meaning that there is a significant simultaneous influence between Leadership style and Work Discipline on Employee Performance at PT. Wita Kharisma Jaya Bersama Bekasi West Java.

Alfina Salsabila; Ratnawaty Marginingsih

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Multicentral Aryaguna merupakan anak perusahaan Grup Indomobil yang bergerak di bidang industri real estate salah satu perusahaan yang didirikan di bidang properti. Dengan mempertahankan operasional PT. Multicentral Aryaguna pelatihan dan pengembangan karir, seringkali dianggap objektif karena cenderung dipandang formal belaka, sedangkan proses pelatihan dan pengembangan karir masih kontrovensional karena faktor subjektif dipengaruhi oleh persepsi. Tujuan penelitian ini untuk mengetahui pelatihan dan pengembangan karir mempengaruhi kinerja karyawan. Dalam penelitian ini menggunakan analisis kuantitatif statistik, analisis regresi linear berganda dan analisis koefisien determinasi dengan bantuan software SPSS 25. Sampel yang digunakan penelitian ini yaitu sampel jenuh sejumlah 45 karyawan. Hasil dari penelitian ini didapatkan menggunakan uji t bahwa pelatihan secara parsial berpengaruh positif dan siginifikan terhadap kinerja karyawan dengan taraf signifikan sebesar 0,000 < 0,05 dan hasil uji t sebesar 5,326 > 2.014. Pengembangan karir secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan dengan taraf signifikan sebesar 0,028 < 0,05 dan hasil uji t sebesar 2,283 > 2.014. Pelatihan dan pengembangan karir secara simultan berpengaruh positif dan signifikan dengan taraf signifikan sebesar 0,000 < 0,05 dan hasil uji F sebesar 28,356 > 3.21 terhadap kinerja karyawan.

Rahma Dayanti Syafitri; Weny Rosilawati

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Brand image is a very important factor in marketing management, the influence of brand image on purchasing decisions by considering the role of consumer satisfaction as a mediator, if the brand image of a company is strong it will increase consumer satisfaction, which in turn will influence consumer purchasing decisions. The formulation of the problem in this research is whether brand image influences purchasing decisions, whether brand image influences consumer satisfaction, whether consumer satisfaction influences purchasing decisions, whether consumer satisfaction can mediate the relationship between brand image and purchasing decisions. This research is quantitative research, the population in this research is students of the Faculty of Febi Uin Raden Intan Lampung. The sample used in this research was 100 respondents. Data collection uses a questionnaire. The data analysis technique used in this research is the SEM model using SmartPLS version 3.0. The research results obtained directly from each variable are that brand image has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on consumer satisfaction, consumer satisfaction has a positive and significant effect on purchasing decisions. And for the test results passing the mediating variable, it was found that consumer satisfaction was able to mediate the influence of brand image on purchasing decisions through partial mediation.