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In the increasingly fierce business competition, understanding the factors that influence consumer buying interest is crucial. This study analyzes the effect of product quality and price on consumer purchase intention of Tofu Baxo Ibu Pudji in Pamularsih, Semarang City. Using a quantitative survey method, data was collected from 50 respondents through questionnaires. The results showed that product quality and price have a strong and positive relationship with consumer buying interest. The correlation test shows that product quality has a calculated r value of 0.68 and price of 0.62, both of which are greater than r table (0.2787), indicating a significant relationship. Partial regression test (t-test) shows that product quality (t count = 38.83) and price (t count = 6.96) have a significant effect on purchase intention (t table = 2.01063). The simultaneous test (F-test) shows that product quality and price together have a significant effect on buying interest with an F value of 26.1168 (F table = 3.200). The coefficient of determination (R2) shows that product quality and price explain 52.63% of the variation in consumer buying interest, while 47.37% is influenced by other factors. The results of this study provide insight for business owners in improving quality and pricing strategies to increase competitiveness and sales volume.

This study aims to determine the impact of implementing Augmented Reality (AR) features on mobile shopping applications on purchasing decisions of Generation Z consumers, especially first-time buyers. The research method uses a quantitative approach, the study involved 385 Generation Z respondents (aged 18-25 years) who were using AR features for shopping for the first time. The results of multiple linear regression analysis show that AR Visual Quality (X1), AR Interactivity (X2) and AR Ease of Use (X3) have a significant positive effect on Purchasing Decisions (p <0.000). The study revealed that 78.5% of AR features influence Generation Z in deciding to purchase on mobile shopping applications. In this case, it can be concluded that the presence of AR features can reduce Gen Z's hesitation in deciding to purchase for first-time buyers. Key factors influencing purchasing decisions include AR visualization quality, ease of use, and feature interactivity.

The success of a company depends on the work achievements of employees. Communication between fellow employees and superiors, employees' emotional intelligence, and work climate determine the performance produced by employees. The purpose of this study is to determine the influence of communication, emotional intelligence, and work climate partially and simultaneously on the performance of Prasi Hospitality employees. A total of 70 employees became the population in this study and by using saturated sampling, a sample of 70 respondents was obtained. The data analysis used in this study is the classical assumption test, multiple linear regression analysis, determination analysis, partial significance test (t-test), and simultaneous significance test (F-test). The results of the study prove that communication, emotional intelligence, and work climate partially and simultaneously have a positive and significant effect on employee performance at Prasi Hospitality. Communication between fellow employees that is well established, supported by high emotional intelligence and a good work climate, tends to encourage employees to achieve optimal performance.

Ther success of a company depends on the work achievements of employees. The purpose of this study is to determine the influence of democratic leadership style, job satisfaction, and organizational citizenship behavior partirally and simultaneously on the performance of employees of the National Land Agency of Gianyar Regency. A total of 65 ermployees became the population in this study and by using saturated sampling, a sample of 65 respondents was obtained. The data analysis used in this study is the classical assumptiron test, multiple linear regression analysirs, determination analysis, partial significance test (t-test), and simultaneous significance test (F-test). The results of the study prove that democratic leadership style, job satisfaction, and organizational citizenship behavior partially and simultanerously have a positive and significant effect on employee performance at the National Land Agency of Gianyar Regency. An employeer who has a leader with the right leadership styler, will creater job satisfaction in the minds of employeers which will later increaser the effectiveness of employeers at work and have an impact on improving employeer performance.

Service quality, brand image, customer satisfaction, customer loyalty, pawnshop Abstract. This study aims to examine the influence of service quality, brand image and customer satisfaction on customer loyalty at PT. Pemalang branch pawnshop (case study on UPC Ulujami. The population in this study is customers of PT. Ulujami branch pawnshop totaling 1250 people with a research sample of 95 people. Data collection was carried out by means of interviews and questionnaires.the analysis technique used in this researcher is multiple linear regression using the SPSS (Statistical Product and Service Solutions) version 22 program used to analyze the data. Based on the results of this study, it shows that (1) service quality has a significant effect on customer loyalty. (2) Brand image affects customer loyalty. (3) Customer satisfaction has a significant effect on customer loyalty. (4) Service quality, brand image and customer satisfaction

This research was conducted to determine the influence of Competitive Advantage and Consumer Interest on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. The research method used is a survey method with a quantitative approach, data was obtained directly through questionnaires distributed to 90 respondents who were Istiqomah Tasikmalaya Furniture Consumers. The research technique used is multiple liner regression analysis. Based on the research results, it can be seen that Competitive Advantage and Consumer Interest simultaneously have a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. Competitive Advantage partially has a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture, and Consumer Interest partially has a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture.

Work motivation and job satisfaction are important things to improve performance. Work motivation provides a driving force that produces enthusiasm for work so that they want to  collaborate, work effectively, and combine all efforts to achieve satisfaction (Hasibuan, 2018: 65), while job satisfaction is a positive behavior of a worker towards his job (Afandi, 2018: 74). This research focuses on proving the effect of work motivation and satisfaction on the performance of PT Supraco Lines employees. This research system is qualitative research that is converted to a quantitative scale using multiple linear regression analysis with PT Supraco Lines employees as objects. The sample of this study was 50 respondents, using path analysis, this study tested 3 hypotheses. From the results of the research showed that work motivation and job satisfaction could not affect employee performance partially, but when the two variables were tested simultaneously, the results were able to significantly affect the job satisfaction of PT Supraco Lines employees.

PT Multicentral Aryaguna is a subsidiary of Indomobil Group which is engaged in the field of building management and rental service sector. The purpose of this study was to determine the effect of leadership style and punishment on the performance of employees of PT Multicentral Aryaguna East Jakarta. In this study, researchers used statistica quantitative analysis, multiple linear regression analysis and coefficient of determination analysis with the help of SPSS 25 software. The sample used in this study was a saturated sample of 40 employees. The results of this study obtained using the t test that leadership style partialy has a positive and significant effect on employee performance with a significant level of 0.032 <0.05 and t test results of 2.226> 2.024. Punishment partialy has a positive and significant effect on employee performance with a significant level of 0.000 <0.05 and t test results of 4.992> 2,024. Leadership style and punishment simultaneously have a positive and significant effect with a significant level of 0.000 < 0.05 and F test results of 35.176> 3.25 on employee performance.

Human resource management is the development of human resources that functions in carrying out human resource planning, implementation, recruitment, training, employee career development and conducting initiatives for the organizational development of an organization or company. The purpose of this study was to determine the organizational culture and work discipline affect employee performance. In this study, researchers used statistical quantitative analysis, multiple linear regression analysis and coefficient of determination analysis with the help of IBM SPSS 25 software. The sample used in this study was a saturated sample of 40 employees. The results of this study obtained using the t test that organizational culture partially has a positive and significant effect on employee performance with a significant level of 0.002 <0.05 and t test results of 3.316> 2.022. Work discipline partially has a positive and significant effect on employee performance with a significant level of 0.001 <0.05 and t test results of 3.491> 2.022. Organizational culture and work discipline simultaneously have a positive and significant effect with a significant level of 0.000 <0.05 and F test results of 17,066> 3.25 on employee performance.

The performance of an employee is the ability of each employee to perform the tasks assigned to them. Employee performance can affect the stability of the business. Where good employee performance affects the performance of the company. So, companies should pay attention to things that can improve employee performance like work environment and work motivation. This study aims (1) to determine the effect of work environment on employee performance of PT Bumi Asri Pasaman (2) to determine the effect of work motivation on employee performance of PT Bumi Asri Pasaman (3) to determine the effect of work environment and work motivation on employee performance of PT Bumi Asri Pasaman. This study aims (1) to determine the effect of work environment on employee performance of PT Bumi Asri Pasaman (2) to determine the effect of work motivation on employee performance of PT Bumi Asri Pasaman (3) to determine the effect of work environment and work motivation on employee performance of PT Bumi Asri Pasaman. This study uses a quantitative approach method with a sample population of 47 people. The sampling technique uses saturated samples, there are 47 respondents in this study. The data analysis method used is instrument test, test, classical assumptions, multiple linear regression test and hypothesis testing. The results of the research work environment and work motivation have a positive and significant influence on employee performance. The work environment and motivation together have a significant influence simultaneously on employee performance. While the results of the calculation of the coefficient of determination (R²) are known to be 0.419 or 41.9%, which means that the influence of the work environment and work motivation on employee performance is only 41.9% while the remaining 58.1% can be influenced by other variables not explained in the study.

This study aims to determine the effect of commitment and organizational culture on employee engagement at DC Yogya Group Cikoneng Branch, Tasikmalaya. The method used is a case study, data obtained through questionnaires to the number of employees working at DC Yogya Group Cikoneng Branch. Sampling using saturated sample technique and the method of analysis used is multiple linear regression analysis method. From the results of the study indicate that commitment, organizational culture and employee engagement are included in the low classification. Simultaneously commitment and organizational culture have a significant effect on employee engagement at DC Yogya Group Cikoneng Branch. Partially, the commitment variable has a significant effect on employee engagement at the DC Yogya Group Cikoneng Branch, and the organizational culture variable has a significant effect on employee engagement at the DC Yogya Group Cikoneng Branch.  

The objective of this study is to analyze the impact of organizational commitment and job satisfaction on personnel performance, with work discipline as a mediating variable. The study population includes all 115 employees of the Support Company, Yonif 753/AVT Korem 173/PVB Kodam XVII/Cenderawasih, with a sample size of 98 respondents selected using the census method. Data were analyzed using regression analysis and processed with SPSS. The results indicate that organizational commitment and job satisfaction have a positive and significant effect on work discipline. Work discipline also has a positive and significant impact on personnel performance. Furthermore, organizational commitment and job satisfaction positively and significantly influence personnel performance. The Sobel test demonstrates that work discipline can mediate the effects of organizational commitment and job satisfaction on personnel performance

The purpose of this study is to find out and analyze the influence of the work environment and work discipline on the performance of PT Pardasyi Cahaya Abadi employees partially and simultaneously. The research method used in this study is a quantitative method. The population in this study is all employees of PT Pardasyi Cahaya Abadi. The sample in this study uses the entire population as a sample of 38 employees of PT Pardasyi Cahaya Abadi. The data collection techniques in this study use interview, observation, and questionnaire techniques. The data analysis technique in this study uses the Instrument Test, the Classical Assumption Test, the Hypothesis Test using the Multiple Linear Regression Analysis Test and the Determination Coefficient Test (R2). Data processing in this study uses the SPSS software program version 27. The results of this study prove that partially the work environment has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance, and simultaneously the work environment and work discipline have a positive and significant effect on the performance of PT Pardasyi Cahaya Abadi employees

In the era of globalization, public organizations such as the Manpower Office of Tasikmalaya City face complex challenges. Effective human resource (HR) management is key to achieving organizational goals and providing the best possible service. Employee commitment, which is influenced by leadership and organizational climate, is an important factor in achieving this. This research aims to analyze the influence of leadership and organizational climate on employee commitment in the Manpower Office of Tasikmalaya City. This research uses a quantitative method with a survey data collection technique through questionnaires to 45 employees. The data was analyzed using the multiple linear regression analysis technique. The results of the study show that leadership and organizational climate have a significant simultaneous and partial influence on employee commitment. This means that good leadership and organizational climate can increase employee commitment. This research provides important implications for the Manpower Office of Tasikmalaya City in increasing employee commitment through effective leadership and organizational climate. This can contribute to improving performance and achieving organizational goals.

The purpose of this study was to determine the effect of Workload and Work Life Balance on Employee Work Productivity at the Tasikmalaya Education and Culture Office. The method used in this study is causality, with a research sample of 64 respondents who are structural employees of the Tasikmalaya Education and Culture Office, by using primary data. The analysis tool used in this study was multiple linear regression using SPSS version 25. Based on the results of the study, it can be seen that Workload and Work Life Balance simultaneously have a significant effect on the Work Productivity of Employees of the Tasikmalaya Regency Education and Culture Office. The workload partially does not have a significant effect on the work productivity of employees of the Education and Culture Office of Tasikmalaya Regency and Culture Office Employees and Work Life Balance partially has a significant effect on the Work Productivity of Tasikmalaya Regency Education and Culture Office Employees.

This research aims to determine the influence of online shopping experiences and trust on repurchase intention at TikTok Shop. The sample objects in this research are consumers who have made at least 3 purchases on the TikTok Shop application. There were 28 consumers who made purchases 3 times, 5 people made 4 purchases, and 67 people made frequent purchases at the TikTok Shop. This study uses a Quantitative Method using non-probability sampling method with purposive sampling. The sample in this study was 100 respondents, processing data using the SPSS 26 application with multiple linear regression analysis testing which included validity test, reliability test, Ttest, Ftest and the coefficient of determination (R²). The research results show that: Hypothsis 1) online shopping experience has a positive and significant effect on repurchase interest at TikTok Shop, hypothsis 2) trust has a positive and significant effect on repurchase interest at TikTok Shop, hypothesis 3) Trust and Online shopping experience have a positive and significant effect on online repurchase interests the determinant coefficient (R²) is 0.156. This means that the variables of online shopping experience and trust influence repurchase interest at TikTok Shop by 15.6%, while the remainder or 84.4% is influenced by other variables not examined in this research.

This study aims to examine the effect of compensation, locus of control, and self efficacy on employee performance. The sampling technique used in this study was total sampling. The research sample was employees of the Manpower and Transmigration Office of West Sumatra Province. Where the number of employees at the Manpower and Transmigration Office was 40 people and all samples were sampled in this study. Data collection was carried out using the documentation method and literature study. The data analysis technique used is the Classical Assumption Test and Hypothesis Test using multiple linear regression using SPSS 26. The results showed that: (1) Compensation has a positive and significant effect on employee performance, (2) Locus of control has a positive and significant effect on employee performance. (3) Self efficacy has a positive and significant effect on employee performance.

PT Salmanda Jaya Utama is a franchise of Shell Indonesia which is engaged in the business of fuel oil (BBM), lubricants for industry, automotive, transportation, mini market (select). Research shows that improving abilities and skills through training will increase employee effectiveness and efficiency. And a well-structured organization can achieve optimal work results. The purpose of this study was to determine the training and organizational culture affect employee performance. The method of collecting data in preparing the thesis is the observation method, interviews, primary data with the analysis method in the form of quantitative, namely the multiple linear regression analysis method with a saturated sample technique totaling 40 employees. The results of this study state that training partially has a positive and significant effect on employee performance with a significance level of 0.008 <0.05 and a T value> T table of 2.789> 2.022. Organizational culture partially has a positive and significant effect on employee performance with a significant level of 0.000 <0.05 and the value of T count> T table of 5.528> 2.022. Training and organizational culture simultaneously have a positive and significant effect on employee performance with a value of F count> F table of 59.391> 3.24

This research aims to determine the influence of the work environment and work discipline on employee productivity at JNE Klaten Sub Agent located in Klaten. The sample used as respondents was the entire population of employees at JNE Klaten Sub Agent. The data collection technique in this research was by distributing questionnaires to respondents. The statistical analysis method used in the research is instrument testing, classical assumptions followed by regression testing, hypothesis testing. The results of the hypothesis test of the work environment do not have a significant effect on work productivity, the t count value is 0.795 < t table 2.040. The results of the hypothesis test that work discipline has a significant effect on work productivity, the t count value is 4.258 > t table 2.040. The work environment and work discipline together have a significant effect on work productivity, the results of the multiple linear regression equation are Y= 0.717 + 0.112X1 + 0.641X2 + ē, with a calculated f value of 4.191 > 2.911 f table.    

The purpose of this study was to determine the effect of motivation and work discipline on employee productivity at Joglo Girli Resto & Café in Kulon Progo, Yogyakarta. The company's access to high-quality human resources (HR) is very important. There is even an assumption that having access to good human resources is essential to achieving success. Therefore, to achieve high quality human resources, the organization as a whole must participate as much as possible in the process of developing its own human resources (HR investment). Regression, correlation, and hypothesis testing were used in statistical analysis in this study. The results of this study, employee productivity is significantly influenced by motivation by 14.6%. After hypothesis testing, the t value > t table, or (2.185 > 2.048). Employee productivity is significantly influenced by work discipline by 48.8%. After testing the hypothesis, the value of t count> t table (5.165> 2.101). Employee productivity is significantly influenced by work discipline and motivation simultaneously, as seen in the regression equation Y = 0.749 + 0.110 X1 + 0.665 X2. The contribution of influence is 45.8%, and the hypothesis test results in F count greater than F table, or (13.231 > 2.947).